Business Analysis: Developing Irresistible Business Cases
What you'll learn
- Develop project proposals that truly solve business problems
- Analyze the costs and benefits of projects
- Assess the value of intangible benefits
- Develop business case documentation that stands out among its competition
- Promote business cases and project proposals effectively to senior management
- You should have foundation-level knowledge of business analysis and project life cycles, equivalent to what you get in our Fundamentals of Business Analysis course
Are you working on projects that just don’t make a difference in your organization?
The problem is that business cases are being done wrong… and it’s up to you to fix it.
The best Business Analysts are able to take a problem, find a solution, develop a project proposal, and promote its business case to senior management. And that's what this course enables you to do.
In this intermediate-level course, we’ll cover the role the business case plays in enterprise project selection and funding. We’ll start with the organization’s goals, trace down to the strategies that aim to deliver those goals, and then the projects that execute those strategies.
We’ll then focus on the full scope of analysis methods used to develop problems into solutions, analyze the financial and intangible costs and benefits of the solutions, and choose the solution that will best meet the needs of the enterprise.
From there, we’ll move on to documenting business cases. And it’s not just filling out a template. This course gives you a method for crafting proposals in the most compelling way possible and developing the supplemental documentation you need to set you up for success.
But documentation will only take your project idea so far. It’s then up to us to promote the idea to management, and the course gives you a rational, non-salesy, and compelling way to do this.
We’ll then wrap up with a final insight (that might surprise you).
Take ownership and control of your projects, by developing the influence you need to execute the right projects in the first place. Enroll now.
Who this course is for:
- Business Analysts who want to advance to the upper ranks of the profession
Don Hussey serves as Managing Director with NorwalkAberdeen.
Prior to founding NorwalkAberdeen, Mr. Hussey was Senior Vice President of Global Internet Strategy for a global financial institution. In this role, he drove online strategy for the private bank, oversaw all business analysis and project management for the bank’s online channel, and overhauled the way these functions were run.
Before this role, Mr. Hussey was a star Project Manager/Business Analyst with a major investment bank. There, he managed the delivery of numerous critical projects and participated on teams that re-engineered the project oversight process and introduced user-focused development disciplines.
Earlier in his career, Mr. Hussey held various roles in sales and sales management, client service, operations, and technology.