Business Builder Workshop
- 2.5 hours on-demand video
- 3 articles
- 43 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Understand the basic components of the business planning process
- Conduct solid market research to gain a deep understanding of your target customer(s) and industry
- Create a business plan including a complete marketing plan and complete financial plan
- Understand the foundations of small business financial planning and create a realistic financial plan for your business
- By the end of this course, you will have all of the planning in place to launch a successful business
- You should be comfortable with basic algebra in order to be able to perform basic financial calculations
- You should have access to Microsoft Excel (or some other spreadsheet software)
- You do not need any background in business management - this course will explain the basics of business planning to you in as straight-forward a way as possible
This course is designed for first-time entrepreneurs without a business management background or education and will walk you through the process of planning for the launch of your new business. We will cover all of the basics of business planning in a straight-forward way. The course includes 54 lectures - a combination of video lectures, text lectures, and presentation slides - and will give any new entrepreneur an understanding of the intricacies of planning and launching a new business. Students will work through a combination of provided worksheets, provided templates, and free-form assignments to build the foundation for the launch of a successful business, step by step. If you have a business idea, by the end of this course you will be positioned to launch a successful company that can allow you to live your life the way you've always wanted to.
- This course is intended for 1st-time entrepreneurs without a business management background or education
- You should have a very basic understanding of how to use Microsoft Excel (you do not need any high-level skill in the program but we will use Excel spreadsheets to create financial projections - using a provided template - and you must be able to follow along)
In this lecture, I welcome you to the course and explain my background to you. I also discuss the structure of the course, what you can expect to get out of it, and how we'll get started.
The book that I mention in this lecture can be found at: http://www.amazon.com/gp/product/B00HMMO7M6/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00HMMO7M6&linkCode=as2&tag=catecocom-20
This section will lay the groundwork for both the course and for your business planning. Please do not skip this section as the information we cover here is vital to the successful launch of your business.
This lecture explains what the value chain is and why understanding your business' place on it is key to creating a successful company. It walks you through identify the value chain of the products that you offer and which stops along that chain provide the highest margins and add the most value. It then forces you to decide where on the value chain you should locate yourself to be best positioned for success.
You should have the value chain worksheet ready before you begin this lecture.
This lecture explains the importance of understanding your ideal customer before moving forward with developing a marketing plan. It also walks you through developing a clear picture of your ideal customer so that you are able to develop a strategic marketing plan that appeals to that customer.
You should have your ideal customer worksheet ready before beginning this lecture.
This lecture explains Porter's 5 Forces analysis and its value in analyzing the competitive environment within which your company will operate and walks you through performing the analysis on your own company.
You should have the Porter's 5 forces worksheet ready before you begin this lecture.
This lecture explains why it's important to re-do your value proposition now that you have more information about your target customer and the industry and competitive environment within which your company operates.
You should have both the value proposition worksheet that you already completed and the revised value proposition worksheet ready before you begin this lecture.