
Welcome! To get started, find out what you'll be learning in this course
Hi! I'm Elisabeth, and I'm passionate about both marketing and natural essential oils...
Business Branding with Essential Oils (or in short, Scent Marketing) is the strategic use of ambient fragrance to enhance your guest's experience...
Get an overview of how this course is structured...
Who can benefit from Business Branding with Essential Oils?
The link between scent and emotional & physical well-being
Please join me for this little reflection exercise
From enhancing our mood, to upgrading a service encounter and helping with decision-making, to building your brand: The benefits of ambient scent
Let's take a closer look at the powerful influence that aromatic molecules can have on our brain, mood, and more
Overview over the tools you can use for Business Branding with Essential Oils: ultrasonic diffusers and powerful plant essences
Gain clarity about the goals you have for your space's atmosphere, and begin personalizing what you are learning according to your individual needs
Welcome to the Basics of Aroma Care: Why are we using essential oils for business branding?
Please join me for this little reflection exercise: What scents make you feel good?
Learn how to fill your space with ambient scent using an ultrasonic diffuser
"Wake up & decide"
"Relax & enjoy"
"Feel safe & cozy"
"Cheer up & look at the bright side"
"Energize & focus"
"Feel open & joyful"
"Feel strong & know what you want"
Let's recap what you've learned about different essential oils with an overview of what they can achieve for your space's atmosphere
Learn about top, middle, and base notes as you begin creating your own unique, fragrant essential oils blends
Creating your own blends will help you brand and customize your space's atmosphere
Wow, you've come so far!
Please join me in this lecture for some bonus ressources
Learn how to choose, diffuse and blend fragrant, natural essential oils to upgrade your business space.
Here's what the power of scent can achieve:
elevate our mood and level of enjoyment
enhance your guests' service encounter with you
influence decision-making wherever people spend time and money
help build your brand: scent is linked directly to recognition and memory
You will be learning about 7 different essential oils - Orange, Peppermint, Eucalyptus, Vanilla, Pine, Lavender - and how to choose and diffuse them for your desired atmosphere and the goals you have for your space. Essential oils are powerful tools for our physical and emotional well-being. And, speaking of scent: Have you ever walked past a coffee shop and decided to enter when the scent of a fresh, delicious brew filled your nostrils? The power of scent can do so much for us!
This course offers lectures with background information and activities to help you personalize and try out what you're learning, depending on your space's individual needs, which might change over time and with different seasons and occasions. Become confident in choosing invigorating, reassuring, motivating, calming, etc. essential oils, and learn how to blend them to create unique, new scents.
Let's dive right into this fragrant journey!