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Business Branding with Essential Oils
Rating: 5.0 out of 5(1 rating)
85 students

Business Branding with Essential Oils

Upgrade your brick-and-mortar space by diffusing natural scents
Created byElisabeth Wolf
Last updated 9/2023
English

What you'll learn

  • Learn how to upgrade your (business) space by diffusing high-quality natural essential oils to enhance the atmoshpere
  • Become confident in creating a feel-good space with scents and blends tailored to your needs - relaxing, energizing, cheerful, pleasant, and more
  • Create your own blend(s) of fragrant, natural oils to customize and brand your guests' experience with you
  • Scents influence our emotions: Identify your goals, then choose scents that will help you create your desired atmosphere
  • Explore 7 essential oil portfolios to fulfill your space's individual physical (fresh, fragrant, ...) and emotional (calming, invigorating, ...) needs

Course content

5 sections26 lectures1h 30m total length
  • Welcome!1:49

    Welcome! To get started, find out what you'll be learning in this course

  • Meet Your Instructor1:55

    Hi! I'm Elisabeth, and I'm passionate about both marketing and natural essential oils...

  • What Is "Scent Marketing"?3:15

    Business Branding with Essential Oils (or in short, Scent Marketing) is the strategic use of ambient fragrance to enhance your guest's experience...

  • Course Structure2:42

    Get an overview of how this course is structured...

  • Audience4:33

    Who can benefit from Business Branding with Essential Oils?

Requirements

  • Beginners Welcome! No experience needed. Choose this course to take your first steps in aroma care - or even get new inspiration if you have already experimented a little with using scents for your space

Description

Learn how to choose, diffuse and blend fragrant, natural essential oils to upgrade your business space.

Here's what the power of scent can achieve:

  • elevate our mood and level of enjoyment

  • enhance your guests' service encounter with you

  • influence decision-making wherever people spend time and money

  • help build your brand: scent is linked directly to recognition and memory

You will be learning about 7 different essential oils - Orange, Peppermint, Eucalyptus, Vanilla, Pine, Lavender - and how to choose and diffuse them for your desired atmosphere and the goals you have for your space. Essential oils are powerful tools for our physical and emotional well-being. And, speaking of scent: Have you ever walked past a coffee shop and decided to enter when the scent of a fresh, delicious brew filled your nostrils? The power of scent can do so much for us!

This course offers lectures with background information and activities to help you personalize and try out what you're learning, depending on your space's individual needs, which might change over time and with different seasons and occasions. Become confident in choosing invigorating, reassuring, motivating, calming, etc. essential oils, and learn how to blend them to create unique, new scents.

Let's dive right into this fragrant journey!

Who this course is for:

  • This course is for YOU if you manage a brick-and-mortar space where guests or customers spend time...
  • This course is for YOU if you would like to brand, enhance and personalize the service encounter your guests or customers experience with you by diffusing invigorationg, calming, etc. aromas
  • This course is for YOU if you are interested in providing a little "extra" fresh and joyful surprise for those who spend time with you - maybe while shopping, waiting, learning, meeting, enjoying free time, relaxing, connecting, working out, and more
  • This course is for YOU if you are in charge of, for instance: a shop, studio, gallery, business, or organization and are passionate about frequently upgrading your space's atmosphere
  • This course is for YOU if you would like to provide some extra happiness and motivation for your guests, employees, students, customers, ...
  • This course is for YOU if you're interested in creating a low-tox environment with natural essential oils and the basics of aroma care: How scents influence our emotions and well-being
  • Please know that this is not an "Aromatherapy" course - we do cover 7 essential oils with their everyday benefits as examples though