Business Branding - Build An Extraordinary Brand On A Budget
4.5 (103 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,242 students enrolled

Business Branding - Build An Extraordinary Brand On A Budget

Effortlessly Craft A Brand Your Audience CRAVES Starting TODAY, WITHOUT ANY Marketing Experience or Budget Step-by-Step.
4.5 (103 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,242 students enrolled
Created by Sumner Hobart
Last updated 4/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 2 articles
  • 15 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • 🗺️ Step-by-step guide to crafting a brand you are proud of EVEN IF you have zero marketing experience or budget.
  • 🧠 (Ethically) read the minds of your audience to know EXACTLY what they want from your brand. (Lecture 5)
  • 📍 BRANDING STRATEGY: How to position your brand where it’s needed most. (Lecture 14)
  • 📈 Let this graph tell you EXACTLY where your brand should live. (Lecture 15)
  • 🎭 Brand Personality Archetypes: Which of the 12 archetypes best represents YOUR brand? (Lecture 19 - 22)
  • ⚡ Clean, clear taglines that STICK. (Lecture 27)
  • 💡 Easily invent an iconic brand name that cannot LEGALLY be copied. (Lecture 28 - 29)
  • 🎨 How to select brand colors that connect with your audience on a primal level. (Lecture 32)
  • 🥊 Create a $15.00 logo that competes with Fortune 500 brands. (Lecture 34)
  • 🎁 BONUS: Brand Playbook Vault - exclusive access to 7 downloadable brand worksheets & templates to organize your thoughts and save HOURS of stress.
  • 🤯 So much more! (You have no idea…)
Requirements
  • Busy business owner? Upcoming entrepreneur? Frantic freelancer? This is YOUR course!
  • All you need is your wonderful brain and a willingness to learn.
  • Grab your laptop, a comfy seat and a drink...
  • And LET'S DO THIS! 💡💡💡
  • Oh, and you can ask me ANYTHING in the Q&A section, I’m here to help you build the brand of your dreams!
Description

★★★ How To Effortlessly Craft A Brand People Will RAVE About Starting TODAY, Step-by-Step. ★★★


(This works EVEN IF you have ZERO marketing experience or budget!)


Did you know that 50% of all small businesses fail within their first 5 years of opening?


Two of the TOP reasons that cause new businesses to fail include:


#1. Not understanding what “branding” TRULY means and why it’s VITAL for every single business that exists.


#2. Not understanding how to execute the branding process properly (in the correct order).


The problem is that most “branding experts” on Youtube, LinkedIn, marketing conferences, freelance websites, etc. all focus their efforts on the “fancy”, non-essential aspects of branding and COMPLETELY neglect the nuts & bolts that are VITAL to a successful brand and prosperous business.


As small businesses, startups, and freelancers we need branding that gets results!


We need branding that ACTUALLY helps us better connect with our customers.


We need branding that gives us an EXACT playbook we can easily refer back to for all of our marketing needs to save hours of time & stress without needlessly burning hundreds or thousands of dollars on an agency or consultant that truly doesn’t understand (or care) about our business or our customers.


Luckily for you there is a solution!


Let me introduce you to the Extraordinary Business Branding (On A Budget) Course!


This course is a complete branding blueprint that will teach you how to…


  • (Ethically) read the minds of your audience to know EXACTLY what they want from your brand. (Lecture 5)


  • Branding Strategy - how to position your brand where it’s needed most. (Lecture 14)


  • Let this graph tell you EXACTLY where your brand should live. (Lecture 15)


  • Brand Personality Archetypes: Which of the 12 archetypes best represents YOUR brand? (Lecture 19 - 22)


  • Clean, clear taglines that STICK. (Lecture 27)

  • Easily invent an iconic brand name that cannot LEGALLY be copied. (Lecture 28 - 29)


  • How to select brand colors that connect with your audience on a primal level. (Lecture 32)


  • Create a $15.00 logo that competes with Fortune 500 brands. (Lecture 34)


  • So much more! (You have no idea…)


Now, I’ve been blessed to work with some of the LARGEST brand’s in the world including Adidas, Amazon, and Procter & Gamble as well as starting and partnering with multiple successful startups & small businesses of my very own.


More importantly, I have been able to help literally HUNDREDS of entrepreneurs, small businesses, startups & freelancers cut through the branding BS to create brands of their very own that customers just can't get enough of!


Don’t take my word for it though.


Here are just a few raving fans created by this course...


★★★★★ “Fantastic course, by far the best course on branding that I’ve taken... I love the energy that the instructor brings to the table he’s very engaging gentlemen who kept my attention the entire time he was speaking... I really want to thank you kind sir for creating an amazing course that’s simple to understand, and that actually gave me insightful steps that I will begin practicing today as we navigate through our business and branding... Thank you so, so much, I can’t wait until you come out with another amazing course!” - Yesenia R


★★★★★ “5 stars feedback says that it is above expectations and it is absolutely right. I love it. I have a completely useless BA degree in marketing and I can admit that far away this course has more value than that 7 semester I spent on the university.” - Bence G


★★★★★ “This was my first Udemy course and it exceeded my expectations. The instructor (Sumner) has good energy and prepared simple and powerful slides to get across his points without ever being boring. I went through a traditional MBA program 10+ years ago and this course was still very valuable, especially in presenting newer free or low-cost tools for doing research and gathering data to make informed decisions in the process of creating a brand.” - Sitsari K


★★★★★ “What an excellent, well put together course. Great examples, instructions and take away knowledge to help me get started. Now I want to explore more on this platform! Well DONE!!!” - Liz N


★★★★★ “Good course that will walk you step by step about many elements of branding you should consider. I am at the beginning of forming a company and I believe his information will help guide me as I figure out how to tackle future projects for the business. The course was direct to the point with easy actionable steps.” - Justin B


★★★★★ “I thought I knew what was involved in a brand. Now I know I really didn't . That said, Sumner goes into such detail and depth and breath that I now have a much better picture. More importantly, I now have a list of things that I can do to make my product marketing a coordinated effort. Sumner is clear and explains concepts in an actionable (is this an actual word) way. Whether I implement 25% or 100% (OK, 100% would be better), I'm sure I will do better with my business. Thank you Sumner. PS: Sumner's courses are packed with info and I am breaking personal records with the number of bookmarks I leave myself so I can find my way back to important points.” - Erbium D


★★★★★ “I gave this horse a five star review because it is a very complete course on branding in my opinion. I am a structural engineer and as a result a lot of the creative strategies don’t come natural to me but after watching this course I now have a foundation on how to move forward with the rebranding of my existing businesses. I will watch this video probably another 2 to 3 times with a notepad to take additional notes and then implement. Thank you very much for providing such an inexpensive but full value course I look forward to watching more of your videos or courses in the near future.” - John S


★★★★★ “I already did a course about branding before, but I find this course way better... The delivery of the material is engaging. and I especially like the bite-size lengths of the videos that make them straight to the point and easy to digest. Would recommend!” - Gonen T


★★★★★ “Despite working as a product designer for years, I've always struggled to understand branding - it always felt too ethereal and abstract. Sumner did a fantastic job in this course at breaking down to process of brand-building from the ground up, in a very practical, actionable way. I'd highly recommend this course to anyone who is selling a product, has a company or is even just curious about what branding is all about. You'll come away understanding the whole process and will be able to make a compelling brand for yourself. FIVE STARS!” - Nathan M


As all of these people have just said, you are going to gain access to every single tool, resource, strategy & tactic that YOU need to build a brand that STANDS OUT even if you have no marketing experience or budget.


BONUS: Along with all of this life-changing information students who enroll today will gain exclusive access to the Brand Playbook Vault which includes:


• 12 Archetypes Reference Sheet

• Core Values Worksheet

• Personality Guardrails Worksheet

• Brand Personality Template

• Perceptual Map Template

• Audience Research Checklist

• All Course Slides Available in PDF Download


LOVE IT OR YOUR MONEY BACK: If this course doesn’t completely take your business & brand to the next level Udemy will refund your entire purchase within 30 days. NO questions asked.


You have literally nothing to lose and SO MUCH to gain!


ENROLL NOW and learn the secrets to creating a brand that people rave about starting right now.


P.S. this offer is only available for a limited time so act fast!

Who this course is for:
  • Creating a brand from scratch? Re-branding an existing business? This course is for you!
  • Entrepreneurs, business owners & freelancers who want greater confidence & customers through proven branding strategy.
Course content
Expand all 37 lectures 03:24:06
+ Step 2: Market Research
9 lectures 57:03
Get Others To Do The Research Work For You (For FREE)!
03:53
Ethically Read The Minds Of Your Audience To Know What They Want
11:08
Your Audience Is Screaming - Are You Listening?
07:38
Are You A Part Of Your Customers' Conversations?
10:59
Free & POWERFUL Audience Research Tool
02:39
How To Answer ANY Question You Have About Your Audience!
05:24
Quickly Identify & Exploit Your Competitors' Weak Points
06:15
What Makes YOUR Brand Better Than Every Other Option? Find Out Now...
06:15
+ Step 3: Brand Mission & Values
2 lectures 10:41
What Does Your Brand Value?
05:36
Important Difference Between "Mission" & "Vision"
05:05
+ Step 4: Strategic Brand Positioning
3 lectures 27:05
See EXACTLY Where You Should Position Your Brand In The Market
08:17
Let This Graph Show You Where Your Brand Should Live
15:17
Brand Positioning Statement Template
03:31
+ Step 5: Brand Personality
8 lectures 24:28
How To Breathe Life Into Your Brand
04:50
Brand Personality Archetypes: CONNECTION
02:20
Brand Personality Archetypes: LEGACY
02:28
Brand Personality Archetypes: SPIRITUALITY
03:18
Brand Personality Archetypes: STRUCTURE
02:30
GUARD Your Brand's Personality
04:16
What is Your Brand's Tone?
01:40
Bringing Your Brand To Life!
03:06
+ Step 6: Brand Idea
1 lecture 06:16
Brand Idea - The Essence Of Your Brand
06:16
+ Step 8: Naming Your Brand
2 lectures 22:18
4 Types Of Brand Names and Which To Choose
14:16
Make Sure Your Brand Name is Trademark-able!
08:02
+ Step 9: Selecting Your Brand Font
2 lectures 12:21
2 Main Font Types & Which Is Best For YOUR Brand
07:11
Simple (FREE) Tool To Help Choose Your Brand Font Type!
05:10