Business Branding: Designing Custom Logos & Identity Systems
4.2 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
64 students enrolled

Business Branding: Designing Custom Logos & Identity Systems

From Beginner to Pro: Fundamentals of Graphic Design & Motion Graphics | Adobe Photoshop, Illustrator, After Effects
4.2 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
64 students enrolled
Created by Class Creatives
Last updated 3/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Logo Creation from Thumbnail to Vector
  • Brand Identity Systems
  • Motion Graphics for Logos
  • Brand Stylescapes and Mock-ups
  • No prior knowledge of Design needed
  • The course utilizes Adobe Creative Suite 2019 (Photoshop, Illustrator, After Effects)
  • Prior knowledge of any Adobe package is a plus
  • Programming not required

Hi there!

Welcome, and thanks for choosing Class Creative’s Business Branding: Designing Custom Logos & Identity Systems; From Beginners to Pros: Understanding the Fundamentals of Graphic Design and Motion Graphics!!

In this foundation course we will be learning the fundamentals of Brand Identity, specifically by creating a production ready Logo and Motion Graphic.

Learn everything necessary for Logo Creation utilizing the Adobe Suite!

We utilize the Adobe Suite (Photoshop, Illustrator, and After Effects) because it is the industry standard software for outputting production quality design work. By understanding the concepts and tools in this course it will help you create Brand Identity systems for yourself, your company, or your clients! In this course you will learn how to design logos, vector your designs, and animate logos.

We will cover the following core skill sets:

  • Getting started with Photoshop and understanding the interface

  • Logo design Thumb-nailing

  • The Pathfinder tool within Illustrator

  • Production ready Logo development

  • Adobe Illustrator integration into After Effects

  • Animating Trim Paths in After Effects

  • Polishing Animation with ease ins and outs

  • Exporting and Rendering the final motion graphics logo

Why Learn From Class Creatives?

Over 20 years of professional industry experience and nearly a decade of accredited university level instruction. Instructors featured from Studios such as Walt Disney Animation Studios, Walt Disney Television, Google, Nintendo, Naughty Dogg, Sony Computer Ent, Sucker Punch, Guerrilla Games, Infinity Ward, and more!

Who this course is for:
  • Developers who want to add graphic design branding to their skill-set
  • Anyone with a passion for learning brand identity creation development
  • Anyone who wants the ability to create graphic design elements for Udemy courses or other forms of company branding
Course content
Expand all 30 lectures 01:49:40
+ Project Overview
2 lectures 03:25

Designing the Visual Elements of a Brand

Preview 01:24

Please remember to rate your instructor/course and leave comments about the course.  It is very important for us to also hear your feedback on what we are doing well, and what we can improve on in future courses, and how to improve the current course.  We appreciate the time you take for being a valuable student of ours!

Udemy Rating System Very Important Info!
+ Photoshop Introduction and Asset Creation
8 lectures 35:50

Photoshop Introduction and New Document

Preview 02:48

Basic Photoshop Navigation and Best Practices

Preview 02:26

Setting Up the Photoshop Workspace

Workspace Functionality

Covering the Photoshop Layer and Hotkeys


Brush Size, Opacity, and Overall Settings

Preview 06:15

Rectangle and Polygonal Lasso Tool

Selection Tools

Selection and Transform Options

Preview 03:20

Tips and Tricks for Quick Thumbnails

Logo Design Thumbnails
+ Illustrator Introduction and Logo Creation
8 lectures 21:53

Creating New Documents in Illustrator

Artboard Creation

Basic Illustrator Navigation and Best Practices

Viewport Navigation

Importing Images and Layer Templates

Place Images

Vector Art and Paths for Logos

Ellipse Tool

Boolean Techniques for Editing Paths


Converting and Cleaning Up the Logo

Outlines and Direct Select

Merging Paths for the Finalized Speech Bubble


Cleaning Up the File and Completing the Logo

Finalizing the Logo
+ After Effects Introduction and Logo Animation
10 lectures 39:01

Overview of the Motion Graphics File

Animation Overview

Creating New Documents and Compositions

New Composition

Converting the Illustrator File to Shape Layers

Importing Illustrator Files

Creating the Text on Separate Layers for Animation

Text Tool

Converting the Logo to Create the Stroke Effect

Trim Paths

Setting Keys and Masking the Text

Setting Keys

Timing and Spacing of the Logo Text

Animating the Text

Syncing the Animation of the Text and logo

Animating the Logo

Easy Ease, Velocity, and Motion Blur

Animation Polish

Exporting the Rendered Animation for Production

Exporting the Animation
+ Production Ready Content
2 lectures 09:31

Final Thoughts and Tips!

Brand Identity Systems

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Keep an eye out for our next course: Music Theory: Electronic Synth Music Production & Branding

We love to hear your feedback so please do not hesitate to give us a review, and leave feedback regarding the course, or future content you would like to see from the Class Creatives team!

We have a lot of great content coming soon, that we don't want you to miss!

Preview 01:30