
Designing the Visual Elements of a Brand
Industry standard software: Adobe Creative
Industry standard template: Envato Elements
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Photoshop Introduction and New Document
Basic Photoshop Navigation and Best Practices
Setting Up the Photoshop Workspace
Covering the Photoshop Layer and Hotkeys
Brush Size, Opacity, and Overall Settings
Rectangle and Polygonal Lasso Tool
Selection and Transform Options
Tips and Tricks for Quick Thumbnails
Creating New Documents in Illustrator
Basic Illustrator Navigation and Best Practices
Importing Images and Layer Templates
Vector Art and Paths for Logos
Boolean Techniques for Editing Paths
Converting and Cleaning Up the Logo
Merging Paths for the Finalized Speech Bubble
Cleaning Up the File and Completing the Logo
Overview of the Motion Graphics File
Creating New Documents and Compositions
Converting the Illustrator File to Shape Layers
Creating the Text on Separate Layers for Animation
Converting the Logo to Create the Stroke Effect
Setting Keys and Masking the Text
Timing and Spacing of the Logo Text
Syncing the Animation of the Text and logo
Easy Ease, Velocity, and Motion Blur
Exporting the Rendered Animation for Production
Final Thoughts and Tips!
Explore why people debate starting a business and why taking a job can build experience. Learn how storytelling, problem-solving, and networking from work connect to entrepreneurship, interviews, and funding.
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Hi there!
Welcome, and thanks for choosing Class Creative’s Business Branding: Designing Custom Logos & Identity Systems; From Beginners to Pros: Understanding the Fundamentals of Graphic Design and Motion Graphics!!
In this foundation course we will be learning the fundamentals of Brand Identity, specifically by creating a production ready Logo and Motion Graphic.
Learn everything necessary for Logo Creation utilizing the Adobe Suite!
We utilize the Adobe Suite (Photoshop, Illustrator, and After Effects) because it is the industry standard software for outputting production quality design work. By understanding the concepts and tools in this course it will help you create Brand Identity systems for yourself, your company, or your clients! In this course you will learn how to design logos, vector your designs, and animate logos.
What students are saying about this business branding design course:
"It was really descriptive and easy to understand. The class was a 5 star experience. Thanks Mister Instructor. - Hrishikesh Karnik
"Great experience." - Himanshu Pandey
We will cover the following core skill sets:
Getting started with Photoshop and understanding the interface
Logo design Thumb-nailing
The Pathfinder tool within Illustrator
Production ready Logo development
Adobe Illustrator integration into After Effects
Animating Trim Paths in After Effects
Polishing Animation with ease ins and outs
Exporting and Rendering the final motion graphics logo
Why Learn From Class Creatives?
Over 20 years of professional industry experience and nearly a decade of accredited university level instruction. Instructors featured from Studios such as Walt Disney Animation Studios, Walt Disney Television, Google, Nintendo, Naughty Dog, Insomniac, Sony Computer Ent, Sucker Punch, Guerrilla Games, Infinity Ward, and more!