Business Branding: The Complete Course Part 1 - Strategy
4.6 (2,136 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,341 students enrolled

Business Branding: The Complete Course Part 1 - Strategy

Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Bestseller
4.6 (2,136 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,341 students enrolled
Created by Steve Houraghan
Last updated 11/2019
English
English [Auto], French [Auto], 5 more
  • German [Auto]
  • Indonesian [Auto]
  • Italian [Auto]
  • Portuguese [Auto]
  • Spanish [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to spark your audiences interest and hold their attention
  • How to position your brand effectively to stand out on its own
  • How to get your audience to feel something for your brand through personality development
  • the common mistakes that nearly all failing start-up’s make and how to avoid them
  • How to develop a brand voice that makes it easy to resonate through content and social media marketing
  • Why most businesses lose money with their Facebook or Google Ad campaigns
  • How to enhance your marketing efforts through effective storytelling adapted for modern platforms
Requirements
  • A desire to learn and implement strategic brand building techniques
  • Follow the action items step-by-step to build your brand as you progress
Description

You’re here because you want to build a strategic brand from the ground up.


A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.


Whether you’re an entrepreneur building a new brand,


a business owner who wants to improve performance,


or a brand designer who wants to enhance their work with strategy,


this course will teach you step-by-step, how to build a strategic brand from the ground up.


  • What are the common mistakes that nearly all failing startups make?

  • How can you spark your audiences interest and hold their attention?

  • Why do most businesses lose money with their Facebook or Google Ad campaigns?

  • How do you position your brand effectively to stand out on its own?

  • How do you get your audience to feel something for your brand through personality development?

  • How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?

  • How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?


If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.


Welcome to Business branding: The Compete Course


This is part 1 of a 2 part course where you’ll discover the techniques and processes


that will allow you to develop your own brand step-by-step as you work your way throughout the course.


You’ll learn about the importance of brand substance and how most people see through a brands fluff.


You’ll uncover exactly who your audience is so you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.


As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.


You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.


As always there’s the 30 day money back guarantee so theres no risk, if you don’t like the content, you can get your money back.


I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.


I really hope to see you inside










Who this course is for:
  • Entrepreneurs building a brand for their business venture
  • Business owners that want to improve their performance
  • Business owners losing money on marketing campaigns
  • Brand designers who want to improve their work by building brands with strategy
Course content
Expand all 52 lectures 03:23:25
+ Brand Strategy Overview
4 lectures 19:07
Branding vs Marketing: Why They're So Different
03:41
The Brief Story Of Branding
04:18
The Common Path To Failure
05:01
The Crucial Role Of Strategy
06:07
+ Internal Branding #1:
5 lectures 20:15
The Emergence Of Brand Purpose
06:46
Start With Why
03:22
How To Develop Your Brand Purpose
04:16
EXAMPLE: Helping Underprivileged People
04:42
TAKE ACTION: Develop Your Brand Purpose
01:09
+ Internal Branding #2
12 lectures 39:30
Brand Vision - The Ambitious Brand
03:59
EXAMPLES: Brand Vision
04:19
How To Develop Your Vision Statement
02:17
TAKE ACTION: Develop Your Vision Statement
00:59
Brand Mission - The Committed Brand
03:22
EXAMPLES: Brand Mission
05:26
How To Develop Your Brand Mission
01:25
TAKE ACTION: Develop Your Mission Statement
00:49
Core Values - The Moral Brand
08:57
EXAMPLES: Core Values
04:19
TAKE ACTION: Develop Your Values Statement
01:00
+ Brand Positioning
14 lectures 53:24
Who Is Your Audience?
04:06
How To Find Your Audience
04:02
TAKE ACTION: Develop Your Audience Persona
00:57
Who Are Your Competitors?
03:55
How To Audit Your Competitors
07:54
TAKE ACTION: Complete A Competitor Audit
01:11
What Is Your Differentiator?
02:27
EXAMPLE: Positioning - Trying Harder
02:20
How To Discover Your Differentiator
03:14
EXAMPLES: Differentiators
09:54
TAKE ACTION: Discover Your Differentiator
01:12
How To Develop Your Positioning Strategy
06:02
TAKE ACTION: Develop Your Positioning Strategy + Statement
00:51
+ Brand Personality
12 lectures 47:35
The Old-Fashioned Modern Brand
03:26
CHEAT SHEET: The Archetype Framework
01:19
Archetypes To Leave A Legacy
06:44
Archetypes To Pursue Connections
05:59
Archetypes To Provide Structure
05:25
Archetypes To Explore Spirituality
05:49
How To Apply The Archetype Framework
03:13
TAKE ACTION: Align Your Brand To An Archetype
02:08
How To Bring Your Personality To Life
06:04
TAKE ACTION: Bring Your Personality To Life
00:54
TAKE ACTION: Consolidate Your Brand Strategy
02:37
+ Conclusion
2 lectures 07:29
Review Part 1 & Preview Part 2
05:44
Thank You
01:45