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30-Day Money-Back Guarantee

This course includes:

  • 3.5 hours on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Branding Business Branding

Business Branding: The Complete Course Part 1 - Strategy

Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Bestseller
Rating: 4.6 out of 54.6 (2,861 ratings)
11,040 students
Created by Steve Houraghan
Last updated 11/2019
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • How to spark your audiences interest and hold their attention
  • How to position your brand effectively to stand out on its own
  • How to get your audience to feel something for your brand through personality development
  • the common mistakes that nearly all failing start-up’s make and how to avoid them
  • How to develop a brand voice that makes it easy to resonate through content and social media marketing
  • Why most businesses lose money with their Facebook or Google Ad campaigns
  • How to enhance your marketing efforts through effective storytelling adapted for modern platforms
Curated for the Udemy for Business collection

Requirements

  • A desire to learn and implement strategic brand building techniques
  • Follow the action items step-by-step to build your brand as you progress

Description

You’re here because you want to build a strategic brand from the ground up.


A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.


Whether you’re an entrepreneur building a new brand,


a business owner who wants to improve performance,


or a brand designer who wants to enhance their work with strategy,


this course will teach you step-by-step, how to build a strategic brand from the ground up.


  • What are the common mistakes that nearly all failing startups make?

  • How can you spark your audiences interest and hold their attention?

  • Why do most businesses lose money with their Facebook or Google Ad campaigns?

  • How do you position your brand effectively to stand out on its own?

  • How do you get your audience to feel something for your brand through personality development?

  • How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?

  • How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?


If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.


Welcome to Business branding: The Compete Course


This is part 1 of a 2 part course where you’ll discover the techniques and processes


that will allow you to develop your own brand step-by-step as you work your way throughout the course.


You’ll learn about the importance of brand substance and how most people see through a brands fluff.


You’ll uncover exactly who your audience is so you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.


As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.


You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.


As always there’s the 30 day money back guarantee so theres no risk, if you don’t like the content, you can get your money back.


I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.


I really hope to see you inside










Who this course is for:

  • Entrepreneurs building a brand for their business venture
  • Business owners that want to improve their performance
  • Business owners losing money on marketing campaigns
  • Brand designers who want to improve their work by building brands with strategy

Featured review

Boyan Trifonov
Boyan Trifonov
51 courses
11 reviews
Rating: 5.0 out of 5a year ago
Another Great Course from Stephen! Very useful, lots of valuable knowledge and a lot of real world examples. I liked the very well designed and clear slides illustrating key concepts of the course. If you are developing your personal brand -this course is very good! Boyan

Course content

7 sections • 52 lectures • 3h 23m total length

  • Preview01:55
  • The Anatomy Of A Strategic Brand
    06:42
  • Preview07:28

  • Branding vs Marketing: Why They're So Different
    03:41
  • The Brief Story Of Branding
    04:18
  • The Common Path To Failure
    05:01
  • The Crucial Role Of Strategy
    06:07

  • The Emergence Of Brand Purpose
    06:46
  • Start With Why
    03:22
  • How To Develop Your Brand Purpose
    04:16
  • EXAMPLE: Helping Underprivileged People
    04:42
  • TAKE ACTION: Develop Your Brand Purpose
    01:09

  • Brand Vision - The Ambitious Brand
    03:59
  • EXAMPLES: Brand Vision
    04:19
  • How To Develop Your Vision Statement
    02:17
  • TAKE ACTION: Develop Your Vision Statement
    00:59
  • Brand Mission - The Committed Brand
    03:22
  • EXAMPLES: Brand Mission
    05:26
  • How To Develop Your Brand Mission
    01:25
  • TAKE ACTION: Develop Your Mission Statement
    00:49
  • Core Values - The Moral Brand
    08:57
  • EXAMPLES: Core Values
    04:19
  • Preview02:38
  • TAKE ACTION: Develop Your Values Statement
    01:00

  • Preview05:19
  • Who Is Your Audience?
    04:06
  • How To Find Your Audience
    04:02
  • TAKE ACTION: Develop Your Audience Persona
    00:57
  • Who Are Your Competitors?
    03:55
  • How To Audit Your Competitors
    07:54
  • TAKE ACTION: Complete A Competitor Audit
    01:11
  • What Is Your Differentiator?
    02:27
  • EXAMPLE: Positioning - Trying Harder
    02:20
  • How To Discover Your Differentiator
    03:14
  • EXAMPLES: Differentiators
    09:54
  • TAKE ACTION: Discover Your Differentiator
    01:12
  • How To Develop Your Positioning Strategy
    06:02
  • TAKE ACTION: Develop Your Positioning Strategy + Statement
    00:51

  • The Old-Fashioned Modern Brand
    03:26
  • Preview03:57
  • CHEAT SHEET: The Archetype Framework
    01:19
  • Archetypes To Leave A Legacy
    06:44
  • Archetypes To Pursue Connections
    05:59
  • Archetypes To Provide Structure
    05:25
  • Archetypes To Explore Spirituality
    05:49
  • How To Apply The Archetype Framework
    03:13
  • TAKE ACTION: Align Your Brand To An Archetype
    02:08
  • How To Bring Your Personality To Life
    06:04
  • TAKE ACTION: Bring Your Personality To Life
    00:54
  • TAKE ACTION: Consolidate Your Brand Strategy
    02:37

  • Review Part 1 & Preview Part 2
    05:44
  • Thank You
    01:45

Instructor

Steve Houraghan
Brand Creator & Strategist
Steve Houraghan
  • 4.6 Instructor Rating
  • 5,133 Reviews
  • 15,455 Students
  • 3 Courses

As a brand creator and strategist, I founded The Iconic Fox Agency based in Sydney and we service clients throughout the globe. We provide creative and strategic services for publicly listed companies as well as funded and independent startups spanning all industries from mining to education.

With a background in business and corporate finance I've worked with global banks in Dublin, Ireland and investment firms in Sydney, Australia.

in 2008 I began applying my corporate knowledge in the branding arena and  made the transition into brand strategy and creative in 2012.

I am a regular industry contributor writing about topics within brand strategy and communication and have featured in marketing, branding and design publications including Hubspot, Marketo, Design Taxi, Creative Bloq and Inside Business.

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