Learn in-depth how to position and grow your brand so it becomes a source of value for the world!
"How To Build a Memorable Brand" is an hour-long focused Masterclass designed for wise entrepreneurs and marketing professionals who are building brands that drive a positive social impact in the post-2020 world, but struggle with a lack of structure and are overwhelmed with information. It is a step-by-step marketing system on how to build a memorable brand that drives value on all levels of the brand.
Unlike long and expensive courses, our 1-hour long focused masterclass is a clear & professional presentation created by Oana Mudura, a CIM marketing expert, backed by thorough research condensed in short videos that ask the right questions. That is why each brand will be a unique creation with a unique vision of how to drive value.
You’ll develop the skills you need to build a brand on a strategy that generates value on all levels, position your product correctly, build a strong culture, and measure your marketing activities correctly. All of this without feeling stuck or overwhelmed.
The focused Masterclass is built on the KOOLT Framework:
1. Setting the CONCEPT for your brand
2. Creating the ideal CUSTOMER
3. Defining you: the CREATOR
4. The game-changing CREATION: your product
5. Growing your brand COMMUNITY
6. Planning your smart CAMPAIGN for the Customer Journey
7. Defining COMMUNICATION for each stage of the journey
8. Ensure CONTROL and measurement for each stage
"How To Build a Memorable Brand" is aligned with:
- Circular economy
- Green & Sustainable economy
- B Corporation business model
- businesses that want to create exceptional products/services while generating measurable, beneficial social or environmental value alongside a financial return
- excellence in brand building on all levels
THIS FOCUSED MASTER CLASS IS FOR YOU IF YOU:
# Need a new approach to branding in the post-2020 world
# Are a CHANGE-MAKER or a business owner ready to level up the game
# Want to build a B corporation, circular business, or impact organization
# Want to save your time and energy in creating a successful and responsible brand
# Are feeling overwhelmed with too much information
# Have no clarity about how to build a memorable brand effectively
# Are confused about what to do next
# Have no clear objectives and no strategy
# Are looking for clear-eyed, experienced guidance through so much uncertainty
# Want to learn what to do and how to measure your marketing activities effectively
# Want to build a sustainable brand that drives real, measurable value in the world
# Want to build trust, generate confidence, value, revenue, and drive positive social impact at the same time
# Really need a simple, effective step-by-step ROADMAP to build your brand strategy and understand the big picture
The course is delivered as a 1 hour long series of videos filled with actionable, easy-to-apply advice for building a memorable brand. It will teach you the core principles for developing a brand strategy.
About the Instructor:
Oana Mudura is a Romanian former broadcast journalist and television manager, founder of Koolt Communication, and Youtube show Koolt. With more than 16 years dedicated to broadcast television and building memorable brand projects, Oana is an MCIM member of the Chartered Institute of Marketing and a CIM awarded marketer in Digital Marketing (Metrics & Analytics).
With a mission is to support brands in generating measurable value and lasting social change, Oana is always at the intersection between art, strategy, innovation, and sustainable business concepts.