The 8-step formula to build a brand like a marketing pro
What you'll learn
- Brand Building
- Marketing strategy
- How to build a strong community around ideas and values
- How to generate and measure positive social impact
- Sustainable brand building
- Building value
- Brand Communication
- Digital Marketing
- No prior knowledge or experience required.
"How To Build a Memorable Brand" is a 1 hour-long focused course & workshop designed for entreprenerus and marketing professionals who are building brands in the post-2020 world, but struggle with a lack of structure and are overwhelmed with information. It is a step-by-step marketing system on how to build a brand that drives exceptional value on all levels.
In this hands-on course, marketing agency owner, Oana Mudura, will show you how to step away from the hustle of trying every new marketing trend or fad. From her 20 years of experience in communication and marketing, she'll show you how to create a sustainable brand that consumers can relate to and want to become part of - without wasting time on things that don't add value to your brand and marketing strategy.
Unlike long and expensive courses, our 1-hour long focused masterclass is a clear & professional presentation created by Oana Mudura, a CIM marketing expert, backed by thorough research condensed in short videos that ask the right questions. That is why each brand will be a unique creation with a unique vision of how to deliver exceptional quality and value for your customers.
You’ll develop the skills you need to build a brand on a strategy that generates value on all levels of brand stakeholders, position your product correctly, build a strong culture, and measure your marketing activities correctly. All of this without feeling stuck or overwhelmed.
The focused course is built on the 8C Framework:
1. Set the unique CONCEPT for your brand
2. Create the ideal CUSTOMER
3. Define you: the CREATOR
4. The game-changing CREATION: your product
5. Grow your brand COMMUNITY
6. Plan your smart CAMPAIGN for the Customer Journey
7. Assign the right type of COMMUNICATION for each stage of the journey
8. Ensure CONTROL and measurement for each stage
"How To Build a Memorable Brand" is aligned with:
- Circular economy
- Sustainable economy
- B Corporation business model
- businesses that want to create exceptional products/services
- excellence in brand building on all levels
THIS FOCUSED MASTER CLASS IS FOR YOU IF YOU:
# Really need a simple, effective step-by-step ROADMAP to build your brand strategy and understand the big picture
# Want to build a B corporation, circular business, or impact organization
# Want to save your time and energy in creating a successful and responsible brand
# Are feeling overwhelmed with too much information
# Have no clarity about how to build a memorable brand effectively
# Are confused about what to do next
# Have no clear objectives and no strategy
# Are looking for clear-eyed, experienced guidance through so much uncertainty
# Want to learn what to do and how to measure your marketing activities effectively
# Want to build a sustainable brand that drives real, measurable value in the world
# Want to build trust, generate confidence, value, revenue, and drive positive social impact at the same time
# Need a new approach to branding in the post-2020 world
# Are a CHANGE-MAKER or a business owner ready to level up the game
The course is delivered as a 1 hour long series of videos filled with actionable, hands-on, easy-to-apply advice for building a memorable brand. It will teach you the core principles for developing a brand and marketing strategy.
About the Instructor:
Oana Mudura is a Romanian former broadcast journalist and television manager, founder of Koolt Communication, and Youtube podcaster. With more than 16 years dedicated to broadcast television and marketing projects, Oana is an MCIM member of the Chartered Institute of Marketing and a CIM accredited marketer in Digital Marketing (Metrics & Analytics).
With a mission is to support brands in generating measurable value and excellence, Oana is always at the intersection between art, strategy, innovation, and sustainable business concepts.
Who this course is for:
- Entrepreneurs curious about driving positive social impact
- Marketers curious about building brands with social impact
- B corporations ready to reach higher audiences
- Change-makers looking to develop strong brands
- Curious learners looking to understand the evolution of branding
Koolt Academy has a mission to build measurable value and lasting social change through memorable brands.
Koolt Academy is a learning destination where entrepreneurs get practical tips on marketing and communication. Our goal is to help you build a memorable brand and drive measurable positive social impact.
The knowledge shared is condensed in short masterclasses that will help you quickly understand and apply complex marketing and communication concepts for your business.
Level up your understanding of how you can generate value in the world through marketing and brand building!