Master Course in Business Branding and Brand Management
What you'll learn
- Learning the Introduction of Business branding and brand management
- How Business branding strategy and the value of creation influnce the products
- Learning the process of International business branding strategy and global branding
- Learning the Steps and factors of brand management techniques
- Learn how to become a brand ambassador or brand manager and brand strategist
Requirements
- No programming experience needed. You will learn everything you need to know
- Basic Knolwedge of Marketing, Digital marketing, Business startups and basic brand models
Description
Master Course in Business Branding and Brand Management
This comprehensive Master Course in Business Branding and Brand Management is designed to equip professionals and aspiring individuals with the knowledge and skills needed to excel in the dynamic world of brand development and management. The course covers a wide range of topics, providing a deep dive into the intricacies of building and maintaining successful brands in today's competitive business landscape.
1. Introduction of Business Branding and Brand Management: Explore the fundamental concepts and principles of business branding and brand management. Understand the significance of a strong brand identity and its impact on consumer perception and loyalty.
2. Business Branding Strategy and the Value of Creation: Delve into the strategic aspects of business branding, emphasizing the creation of a unique and compelling brand identity. Learn how to develop a brand strategy that aligns with organizational goals and values, and discover the intrinsic value a well-crafted brand brings to a business.
3. International Business Branding Strategy and Global Branding: Examine the challenges and opportunities of international business branding. Explore strategies for global branding, taking into account cultural nuances, market differences, and the impact of globalization on brand management.
4. Brand Management Techniques: Gain insights into effective brand management techniques, including brand positioning, brand architecture, and brand extension. Understand how to build and maintain brand equity while adapting to market changes and consumer trends.
5. How to Become a Brand Ambassador or Brand Manager/Strategist: Explore the roles of a brand ambassador and brand manager/strategist. Learn the essential skills and qualities needed for these roles, including effective communication, strategic thinking, and the ability to lead and inspire teams. Gain practical knowledge on how to navigate the challenges of brand management in various industries.
Throughout the course, participants will engage in case studies, practical exercises, and real-world simulations to apply theoretical knowledge to practical scenarios. By the end of the Master Course, participants will be well-equipped to contribute to the success of any organization through effective business branding and brand management strategies !
In this master course you can learn the Major topics,
1. Introduction of Business branding and brand management
2. Business branding strategy and the value of creation
3. International business branding strategy and global branding
4. Brand management techniques
5. How to become a brand ambassador or brand manager/strategist
6. Building a brand management through PR
7. Brand Equity Management
Enroll now and learn today !
Who this course is for:
- All UG and PG Business and Management students, Marketing managers, Digital marketers, Business Executives, Marketing executives
Instructor
- 4.4 Instructor Rating
- 56,624 Reviews
- 601,460 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 600,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.07 million course enrollments, with 11,541,409 minutes taught Including UFB Courses (Upto April' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.