Business Blog Writing to Generate Leads: For Beginners
- 2.5 hours on-demand video
- 1 article
- 5 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Students who follow the lessons closely will end up with a blog that has 5 blog posts optimized to generate leads.
- How to write and use a call to action strategically to turn readers into customers.
- Write posts that showcase your expertise in your field.
- Write to an audience of potential customers.
- Interview a subject and use quotes to make your posts pop.
- Find their writing voice
- Find story ideas that will impress your customer base.
- Write with both readers and Search Engine Optimization in mind
- Edit a blog post like a pro
- Students should have very basic writing skills.
- No blogging experience necessary.
- Students should have basic knowledge of computers and how to use an Internet browser.
- Students already experienced in blogging will benefit from advanced techniques.
- If a student is part of a business, he or she should know how the business makes sales.
Learn blogging techniques to generate leads for your business. Experienced news editor and trainer gets you started and walks you through five posts that show your expertise to potential clients.
Major companies hire journalists to market with content and I’ll teach you how to get started from scratch and to blog with sales as your final goal.
When I was a news editor, I was shocked by how few business owners could actually communicate with their communities. This course busts through every insecurity and excuse I heard to get business owners blogging.
With concise spoken and screencast lectures, I will teach you to everything you need to get started marketing your business and receiving leads with a blog.
Let's get started and let's get you published!
- This course is for people in business who want to promote a product or service with a blog.
- This course is for business people who want to write blog posts on their own blogs or an outside blog.
- This course is for business people who want to hire a writer and oversee a business blog.
- This course is for writers who want to make a living writing blog posts for businesses.
- This course is not for people who want to make a living or "passive income" off of a blog based on its traffic.
- This course is not for people who want to learn to use social media sites like Twitter or Facebook.
- This course is for non-profits who'd like readers to take action by donating money to their organization or by volunteering.
- This course is for organizations that want to communicate with the public and get people to take action such as volunteering their time or donating money and supplies.
- This course is for people who are interested in public relations.
I am regularly creating video and blog content related to content marketing, blogging and video that might not fit within this course’s curriculum. If you want to get the ongoing free educational content, please connect.
Blogging has many benefits to help you connect to your community.
We'll look at a few good blogs. Remember that you want to give readers value so that they will buy from your business. Your first goal is not to get massive traffic. That will come with good content.
Your call to action tells a reader what to do next. There may be many steps but they should eventually become a client or customer.
The report I mentioned is "Research Report: 2014 Lead Response Report" on insidesales.com. Please note that the page requires you to insert personal information, so I won't be linking to it in the description.
Writing your call to action is simple, but very important. Never forget to use it. Also, readers should see it before they click out, so make sure your posts are short enough to be interesting or interesting enough to be long. If someone gets bored, they'll click to another site without clicking on your call to action.
If you don't have a blog yet, start one today and don't wait for anybody. In the next lessons, I'll show you Wordpress or Tumblr. If you're undecided on a service, watch both videos. If you already have a blog service, feel free to skip these lessons. You can listen to them still, though, since there are a few details you might not yet be aware of.
Take this quiz before moving on to make sure you know some of the concepts and lingo. As always, if you have any questions, start a discussion or tweet me at @DWFK on Twitter.
The first in our template lessons. This is great for delivering news and keeping a reader interested in a short post.
When people read your work, they should imagine you as a person—even if they've never seen you. Here's how to get to that point.
Good writing and bad writing. (We'll start with the bad news.)
Good writing looks good. Keep it clean by staying away from frivolous punctuation.
If you have a local business and want to stand out, you need to have content locals are looking for. Use and create blog posts about events to grab local attention. Vlog from http://www.youtube.com/woolfolk2112
When blogging, always think where else you can publish that content. News sites are a great place to start.