Business basics for independent teachers & instructors

Name: Business basics for independent teachers & instructors
Rating: 4.7 (166 reviews)

All you need to know about admin tools, pricing, marketing... streamline your business so you can focus on teaching!

Created byAlex & Alex @ Ubindi

Last updated 1/2022

English

What you'll learn

Be able to run a sustainable teaching business and earn more money
Learn how to use tools to streamline your admin — so you can focus on teaching!
Get into the right entrepreneurial mindset and overcome your fear or doubts
Understand how to properly price your classes and other offerings
Know how to engage your existing clients and motivate people to keep coming to class
Easily attract new clients and grow your business with simple marketing insights

Course content

7 sections • 25 lectures • 1h 25m total length

Introduction1:52
Overview of the course and what you will learn — and a bit of background on who we are!

Your other job: running a business3:09
Admin, marketing, payments & finances, liability — as independent teacher, it's all on your plate. But don't worry, you got this!
The entrepreneur mindset1:52
When you see yourself as an entrepreneur, everything changes.
Money is not a bad thing1:39
For your business to be sustainable and rewarding emotionally, you should get comfortable with making money.
Hurdles of the mind: imposter syndrome, comparison, perfectionism6:03
Learn about some mental pitfalls to watch out for, and how to deal with them.

Everyone needs tools1:57
Some tools are essential, some are just nice-to-have's... and some are waste-of-time's.
Must-have tools3:53
Must haves are a sensible admin system and a way to accept payments online. For virtual teaching, a video chat application that everyone is comfortable with (Zoom).
Nice-to-have tools2:18
A website is a nice to have, and perhaps some software to create pretty newsletters.
Waste-of-time tools4:16
Logos, copyrights, expensive equipment... there are many things that can waste your time and money.
Getting the most out of your tools4:22
Tools are great — but only if you use them properly!

The pricing mindset1:42
Beware of underpricing your offerings.
Pricing in-person group classes4:31
The backbone of your teaching business: group classes. How to set prices?
Pricing live on-line classes2:29
Teaching online means your overhead is very low... but it doesn't mean you should charge very little for classes.
Pricing on-demand videos & recordings3:02
A great way to earn passive revenue is to offer recordings and videos to clients. How to price these?
Pricing packages, passes, memberships — and private lessons8:10
Packages are the most important way you can earn good and predictable revenue. Pricing them properly is critical!

Internal vs. external marketing3:12
For teachers, the vast majority of "customers" are regulars... so engaging existing students, i.e. internal marketing, is key to the success of your business.
The basics and general approach2:09
Learn about the most important things you can do to engage your students and keep them coming to class.
Do's and don't when doing marketing with existing students2:54
Specific things to do with new students, students who disappear, and how/when to create special deals for students.
Growing your biz with student referrals3:41
Internal marketing can also bring you new students and grow your client base — with a student referral program!

Breaking things down into the 4 stages of client acquisition1:37
Your external marketing can be thought of as a funnel where you need to 1) get noticed, 2) get people interested, 3) get people to try a class with you and 4) get people to become regular students.
Getting people to look6:11
Getting people's attention is a matter of targeting the right people in the right locations. Strategies to get the most "bang for the buck"!
Getting people interested3:49
What your messaging should be to get people interested in learning with you.
Getting people to try2:34
Tips and tricks to get people over the hurdle from being interested in your classes, to actually coming to class.
The internet and marketing for online classes7:05
Marketing in the context of the internet and attracting people from all over the country or even the world — niche down!

Requirements

No experience required — but a desire to succeed as independent teacher will help!

Description

No matter what skill or passion you're sharing with the world, being an independent instructor means you really have two jobs: 1. teaching (yay!), and 2. running a business (hm...). Whether you teach yoga, fitness, music, art, dance, cooking or languages... the basic business challenges can be daunting when going independent. But they don't have to be!

This course covers all the essential "must-knows" to help you run sustainable teaching business — things that can mean the difference between spinning your wheels and earning good income (without getting stressed out)!

The basic concepts and ideas in this course will virtually eliminate tedious admin chores, take the stress out of scheduling and collecting payments, and save you huge amounts of time. You'll learn how to best price your classes & offerings, and use common sense marketing techniques to easily & consistently attract new clients, both for your in-person and your online or virtual classes. Yes, you can grow your business week over week, month over month without doing anything that's uncomfortable or "not you".

As independent teacher, you can be more successful than you ever thought possible... especially now in the "new normal". Whether you're just starting out as a new teacher, or you're a seasoned veteran who wants to up their game — this course will show you how!

We (Alex & Alex) are always happy to help in any way we can. So as part of the course, feel free to ask any questions about your specific challenges and we'll do our best to provide you with tips, ideas and personal feedback. We love to talk to people!

Who this course is for:

This course is for everyone: from new teachers just starting out, to experienced instructors who want to up their game.

Business basics for independent teachers & instructors

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Mindset4 lectures • 13min

Streamlining your business5 lectures • 17min

Pricing your classes & offerings5 lectures • 20min

Internal marketing4 lectures • 12min

External marketing5 lectures • 21min

Goodbye and bonus1 lecture • 1min

Requirements

Description

Who this course is for: