
Explore ordinal, nominal, interval, and ratio data with examples like supplier data and survey responses. See how mathematical models abstract systems and guide data-driven decisions using visual or spreadsheet representations.
Explore major analytics software, including SAS, R, SPSS, and Excel Miner, and show how they support data import, modeling, and results interpretation in business analytics.
Discover basic R functions and how to use R as an interpreter and calculator, perform square roots, logs, trigonometry with pi, and assign variables to vectors.
Discover how R recycles the shorter vector to match the longer one in arithmetic, with modulo and integer division, and learn subsetting with indices and value updates.
Import data into R from csv, semicolon, excel, and SPSS or SAS outputs using packages. Export to csv, tab-delimited, or Excel, and inspect data with head, names, and nrow.
Explore data manipulation in R including slicing, sorting, reshaping, and melting, and learn basics of statistics, data exploration, and visualization with bar, pie, box, and scatter plots.
Merge data frames in r by joining on ids to add columns from another dataset, exemplifying inner and outer joins with all is equal to false and true. Reshape2 converts between long and wide formats using id variables and gps to produce pivoted score and t2 columns.
Apply statistics as a method to collect, summarize, and infer data insights for business analytics. Use measures, visualizations, and regression to predict relations in large data with R and Python.
Explore how quantiles partition data into equal parts, defining percentile, decile, and quartile, and relate them to the mean, median, variance, and standard deviation.
Learn to compute cumulative frequency and frequency tables, and visualize data with bar diagrams, pie charts, histograms, and box plots in R for effective business analytics.
Explore random variables, probability distributions, and both continuous and discrete distributions, including normal and binomial, and learn how expected value guides real-world decisions with hands-on R demonstrations.
Explore binomial, Poisson, and normal distributions through practical ship arrivals and retail footfall examples; learn how to compute counts and probabilities in R for business analytics.
Apply the exponential distribution to estimate survival beyond one year for cancer patients, use the CDF to compute probability, and relate it to expected value and variance in normal distributions.
Compute the expected value as the weighted average of a random variable for discrete and continuous cases. Empirical mean is a case; a lottery example shows how it guides decisions.
Explore binomial distribution with a twelve-question test and five choices, calculating exactly four correct and at least four using probability mass and cumulative distributions; also introduce Poisson for bridge traffic.
explain kurtosis and skewness in small samples, and how the central limit theorem yields normality by averaging; compute mean, standard error of the mean, and related z-score probabilities.
Build the confidence interval for the mean from a roughly normal distribution, using mu ± 1.96 sigma for 95% confidence. Apply step-by-step calculations with alpha, z scores, and standard error.
Frame null and alternative hypotheses, distinguish type I and II errors, and use z or t statistics and p-values to assess drug efficacy in one or two-sided tests.
Demonstrate hypothesis testing with R through problem-based examples, calculating z statistics, critical values, and p-values at alpha 0.05. Learn to reject or not reject null hypotheses in practical scenarios.
Explore hypothesis testing for population proportions in R, using z tests and prop.test to interpret p-values with real examples like female proportion, rotten apples, and coin toss.
Identify level, trend, and seasonality as the systematic components of a time series, separating them from the random part. Use R to decompose, visualize, and apply ARIMA for forecasting.
Explore univariate ARIMA basics, including lag, differencing for stationarity, and ACF and PACF to determine p, d, and q, with notes on unit roots and GARCH for volatility.
Explore R visualization techniques for data exploration, from bar charts and heat maps to correlation maps and radar charts, using ggplot2, 3D plots, and maps.
Visualization reveals patterns missed by summaries, enabling fast data comparison. Learn to use bar plots, pie charts, and line graphs in R to compare distributions and track time series.
Overlay Dell and Intel stock data on a single plot using lines, differentiate with line types and colors, and add a legend.
Learn how Tukey's method supplements ANOVA for multiple comparisons, evaluating group means (A, B, C) with p-values and confidence intervals to decide which differences are significant.
Learn to perform factorial anova in R by modeling product as a function of variety and pesticide, interpret the AOV table, and use two k hsd for multiple comparisons.
Explore simple and multiple regression using least squares to predict house prices from size, with parameter estimation, residuals, and hypothesis testing. Estimate beta naught, beta one, and evaluate with p-values.
Explore how regression models assess relationships between variables using ANOVA, F statistics, and p values, interpret R-squared and adjusted R-squared, and build predictive equations with confidence intervals.
Course Introduction
This course is designed to teach students how to harness the power of R programming for business analytics. Whether you're an aspiring data scientist or a business professional, this course will guide you through every step—from understanding basic data concepts to implementing complex statistical models and machine learning techniques. You'll work with practical examples, data manipulation, visualization, and forecasting, giving you a solid foundation to analyze business data and drive decisions using R.
Section-Wise Writeup
Section 1: Introduction to Business Analytics and R
The course begins by introducing the concept of business analytics and its evolution in modern business. We start with a discussion on discriminant analysis and move into an introduction to R and its application in business analytics. This section also covers fundamental business examples, such as hotel data, to illustrate how analytics can be applied in real-world scenarios. You will learn about different types of data used in analytics, including ordinal data, and explore decision models used to solve business problems.
Section 2: Business Analytics Life Cycle
This section dives into the Business Analytics Life Cycle, providing insights into how analytics processes are structured. You'll learn about model deployment, which is critical for turning your models into actionable business strategies. We also explore the steps in the problem-solving process, introduce software commonly used in business analytics, and guide you through setting up R and R Studio for effective use in your analytics projects.
Section 3: Understanding R Programming
R is the core tool used in this course, and here you'll get a comprehensive introduction to it. The section covers basic R functions, data types, and key concepts such as recycling rules, special numerical values, and logical conjunctions. You will also learn about arrays, matrices, and factors in R, along with how to work with repositories and install packages. The practical aspects of working with data, importing, and aggregating data will be demonstrated.
Section 4: Data Manipulation & Statistics Basics
In this section, you'll focus on data manipulation techniques like merging and data creation, followed by an introduction to basic statistics. You will learn how to compute variance, covariance, and cumulative frequency, while also getting hands-on experience with functions in R like head() and scatterplot(). The section also explores control flow, which helps in making decisions based on data.
Section 5: Statistics, Probability & Distribution
This section covers core concepts of statistics and probability necessary for business analytics. You'll learn about random variables, discrete and continuous distributions, and how to calculate expected values. The section also explores binomial distributions and uniform random variables, alongside examples such as gambling and decision-making games like "Deal or No Deal."
Section 6: Business Analytics Using R
Focusing on advanced business analytics, this section delves into statistical concepts like Normal and t-distributions, along with tools for hypothesis testing. You'll work with real-world examples, such as SAT scores and birth weights, to understand estimation, confidence intervals, and central limit theorem. The section culminates in building confidence intervals and learning about kurtosis, all while gaining practical experience using R.
Section 7: Examples, Testing & Forecasting
This section emphasizes hypothesis generation and testing using R. You will work with sample differences, calculate Z values, and perform one-sided P-value tests. Additionally, you will learn about forecasting, time-series analysis, and methods such as ARIMA and double exponential smoothing. These tools are essential for predicting future trends and making informed decisions in business.
Section 8: Understanding Visualizations
Data visualization is a powerful tool for business analytics, and in this section, you will master how to create effective visual representations of data in R. You'll learn why and how to visualize data, overlay plots, and use advanced graphs such as bubble charts. The section also covers the concept of ANOVA (Analysis of Variance) and regression modeling, providing you with the skills to build and interpret statistical models.
Conclusion
By the end of this course, you will have a strong understanding of business analytics concepts and the practical skills to implement them using R. From basic data manipulation and statistical analysis to advanced forecasting and visualizations, this course will prepare you to tackle complex business problems with confidence. You'll be equipped to use R for data-driven decision-making and analysis, giving you the tools to succeed in any business analytics role.