Business Analytics Crash Course

In this Interactive course, you will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing.
Learn the art and science of data driven decision making. This course is ideal for career newbies and professionals who aspire to familiarize and improve their marketing programs with daily commercial/business decision making tools and techniques.

The training is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts. At the end of the session, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes and tools.

Following Topics are included in this course:

• Introduction

• Types of Analytics.

• Organizational Ecosystem.

• Roles and Skill set contribution.

• Excel Practice.

• Conditional Formating.

• Slicer.

• Pivot Table.

• Formulas and Filtering.

• Charts/Plots

  
  

What are the Training Takeaways:

• You will learn about improving the marketing programs with daily commercial/business decision making tools and techniques.

• you will able to learn the art and science of data driven decision making.

• You will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and Contextual Marketing.