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Business Analysis: From Fundamentals to Advanced Practice

Name: Business Analysis: From Fundamentals to Advanced Practice
Rating: 4.7 (125 reviews)

Business Analysis, Business Analytics, Business Fundamentals, Business Strategy, Business Intelligence, IIBA, BI Analyst

Role Play

Highest Rated

Created byLevent Ertunalılar

Last updated 7/2026

English

English [Auto],French [Auto],

What you'll learn

Understand the fundamentals of Business Analysis, the role of a Business Analyst, and how analysts create business value.
Identify business problems, opportunities, stakeholder needs, and define clear business and solution requirements.
Apply effective elicitation techniques such as interviews, workshops, observation, surveys, and document analysis.
Create and manage key analysis outputs such as process models, user stories, use cases, acceptance criteria, and traceability records.
Use essential Business Analysis techniques including SWOT, PESTLE, Gap Analysis, Business Model Canvas, Value Chain Analysis, Decision Trees, and Mind Mapping.
Work with business data by defining metrics and KPIs, interpreting data, preparing reporting requirements, and identifying data-driven business problems.
Evaluate whether implemented solutions meet business needs, deliver expected benefits, and support continuous improvement.
Build a complete end-to-end understanding of the Business Analysis lifecycle and strengthen your ability to contribute to projects, products, processes, and org

Course content

8 sections • 53 lectures • 10h 20m total length

Welcome to the Business Analysis Course8:38
What Is Business Analysis?11:41
Why Business Analysis Matters in Modern Organizations12:14
The Role of a Business Analyst13:36
Business Analyst vs. Project Manager vs. Product Owner12:16
Compare the business analyst, project manager, and product owner to clarify their focus and how collaboration with stakeholders drives change, prioritization, and value delivery.
Types of Business Analysts14:26
Outline the main types of business analysts: general, IT, business process, systems, data/BI, product-focused, agile, and strategic, and show how they share a foundational mindset across industries and delivery models.
Core Competencies of a Successful Business Analyst16:07
Learn the core competencies that make business analysts effective—analytical thinking, communication, stakeholder management, adaptability, and ethical judgment and professional objectivity—driving trust, clarity, and measurable value.
Common Business Analysis Career Paths18:19
Explore common business analysis career paths, entry routes, and progression from junior analyst to manager. Learn how product, process, strategy, and consulting directions emerge from core analysis capabilities.

Understanding Business Needs and Business Problems12:00
The Difference Between Problems, Opportunities, and Solutions13:09
Stakeholders, Customers, and End Users12:31
Identify stakeholders, customers, and end users to capture diverse needs and avoid missing value, because these groups shape expectations, decisions, and solution success.
Value Creation in Business Analysis14:13
Business Analysis in Strategic, Tactical, and Operational Contexts14:07
The Business Analysis Lifecycle Overview15:56
Predictive, Agile, and Hybrid Business Analysis Approaches14:57
Explore predictive, agile, and hybrid business analysis approaches and learn how analysts adapt their style to context, balancing upfront planning, iterative learning, and stakeholder engagement to maximize value.

Introduction to BABOK and Its Importance12:38
The Six BABOK Knowledge Areas16:26
Explore the six baboc knowledge areas: planning and monitoring, elicitation and collaboration, requirements lifecycle management, strategy analysis, requirements analysis and design definition, and solution evaluation.
Understanding Business Analysis Perspectives17:21
Introduction to IIBA Certifications13:58
Business Analysis Core Concept Model15:56
Business Analysis Planning Frameworks11:56
Comparing BABOK, PMI-PBA, and Agile BA Practices11:40

Why Business Analysis Planning Matters7:52
Defining the Business Analysis Approach10:04
Define how the business analysis work will be performed by choosing a predictive, agile, or hybrid approach. Balance stakeholder engagement, documentation, feedback, and change management to match the initiative's context.
Identifying Stakeholders for Analysis Activities11:03
Planning Stakeholder Engagement9:34
Planning Business Analysis Governance9:41
Planning Information Management9:48
Building a Business Analysis Work Plan10:00

Who Are Stakeholders?10:40
Identifying Internal and External Stakeholders10:52
Stakeholder Mapping Techniques11:17
Power–Interest Grid Analysis10:22
RACI Matrix for Business Analysis11:43
Use the raci matrix to clarify who is responsible, accountable, consulted, and informed, improving stakeholder engagement, requirements approval, elicitation, validation, and communication.
Understanding Stakeholder Expectations10:17
Managing Conflicting Stakeholder Needs10:45
Stakeholder Communication Strategies10:41
Develop tailored stakeholder communication strategies to deliver the right information to the right people at the right time, using appropriate channels and confirmation to build trust and support decision making.
Handling Difficult Stakeholders Professionally10:28
Learn to handle difficult stakeholders professionally by staying calm, listening actively, asking focused questions, and setting clear expectations to keep business analysis productive.

What Is Requirements Elicitation?10:14
Preparing for Elicitation Activities10:32
Choosing the Right Elicitation Technique11:11
Choose appropriate elicitation techniques by matching purpose, stakeholders, and context, exploring interviews, workshops, observation, surveys, document analysis, brainstorming, and focused discussions.
Conducting Effective Stakeholder Interviews10:44
Master stakeholder interviews, one of the most valuable elicitation techniques, to reveal detailed needs, constraints, and requirements through open-ended questions, active listening, and structured preparation.
Running Productive Workshops11:23
Run structured workshops to align multiple stakeholders and surface conflicts, dependencies, and requirements. Facilitate with a clear objective, prepared agenda, and documented outputs to ensure follow-up and shared understanding.
Observation and Job Shadowing Techniques11:02
Observe and shadow real work to reveal how tasks unfold in practice, exposing delays, workarounds, and hidden requirements; confirm findings with stakeholders for accurate, shared insights.
Surveys and Questionnaires10:30
Learn how surveys and questionnaires collect structured input from stakeholders, revealing patterns and breadth. Design with a clear objective, include closed- and open-ended questions, and combine with interviews for depth.
Document Analysis for Business Analysts10:58
Asking Powerful Business Analysis Questions11:05
Active Listening for Better Requirements Discovery11:18
Develop active listening to uncover real needs and hidden requirements by asking follow-up questions, paraphrasing, and confirming understanding, improving requirements discovery with stakeholders.
Uncovering Hidden Requirements11:07
Distinguishing Stated Needs from Real Needs11:03
Eliciting Non-Functional Requirements11:47

Requirements

Desire to learn.

Description

In today’s fast-changing business world, organizations need professionals who can understand problems clearly, identify real business needs, define effective requirements, improve processes, and support decisions that create measurable value. This is exactly where Business Analysis becomes essential.

Business Analysis: From Fundamentals to Advanced Practice is a comprehensive course designed to help you build a strong, practical, and professional understanding of Business Analysis from the ground up. Whether you are completely new to the field, preparing for a Business Analyst role, or looking to strengthen your existing analytical skills, this course will guide you step by step through the knowledge, tools, and techniques used in real business environments.

Throughout this course, you will learn what Business Analysis is, why it matters, and how Business Analysts contribute to organizational success. You will explore the role of the Business Analyst, different types of requirements, stakeholder analysis, elicitation techniques, process modeling, requirements documentation, prioritization, validation, change management, business analysis techniques, data analysis, and solution evaluation.

The course goes beyond theory. You will learn how to think like a Business Analyst by working through practical concepts such as:

Identifying business problems and opportunities
Understanding stakeholder needs and expectations
Gathering, analyzing, and documenting requirements
Modeling business processes and workflows
Using tools such as SWOT, PESTLE, Gap Analysis, Business Model Canvas, Value Chain Analysis, Decision Trees, and Mind Mapping
Working with metrics, KPIs, dashboards, reporting requirements, and business data
Evaluating whether solutions deliver real business value
Supporting continuous improvement after implementation

Each lesson is structured to be clear, practical, and easy to follow. Complex ideas are explained in a professional but accessible way, making the course suitable for learners from both business and technical backgrounds.

By the end of this course, you will have a complete understanding of the Business Analysis lifecycle—from identifying a business need to evaluating whether a delivered solution truly meets that need. You will also gain a stronger ability to communicate with stakeholders, analyze business situations, support better decisions, and contribute more effectively to organizational improvement.

This course is ideal for:

Aspiring Business Analysts
Junior and mid-level professionals who want to strengthen their BA skills
Project Managers, Product Owners, Scrum professionals, and team leads
Consultants and business professionals involved in process improvement
Students and career changers interested in Business Analysis
Anyone who wants to understand how business problems are analyzed and transformed into valuable solutions

If you want to develop a structured, job-relevant, and practical foundation in Business Analysis, this course will provide the roadmap you need.

Join the course and start building the skills to analyze problems, define better solutions, and create meaningful business value.

Who this course is for:

Anyone who wants to learn Business Analysis from the fundamentals to advanced practice
Aspiring Business Analysts who want to build a strong professional foundation
Junior and mid-level professionals who want to improve their analysis, requirements, and problem-solving skills
Project Managers, Product Owners, Scrum Masters, and team leaders who work closely with business needs and stakeholders
Professionals involved in process improvement, digital transformation, service design, or organizational change
Consultants, coordinators, and business professionals who want to make more evidence-based decisions
Students, recent graduates, and career changers who are considering a career in Business Analysis
Anyone who wants to better understand how organizations identify problems, define solutions, and create business value

Business Analysis: From Fundamentals to Advanced Practice

What you'll learn

Explore related topics

Course content

Introduction to Business Analysis8 lectures • 1hr 47min

Business Analysis Foundations7 lectures • 1hr 37min

Business Analysis Standards and Frameworks7 lectures • 1hr 40min

Planning and Monitoring7 lectures • 1hr 8min

Stakeholder Analysis and Management9 lectures • 1hr 37min

Requirements Elicitation13 lectures • 2hr 23min

Let's Learn Interactively - Role Play (OPTIONAL)4 lectures • 1min

Bonus1 lecture • 8min

Requirements

Description

Who this course is for: