Solopreneur Marketing: Find Your Profitable Niche
4.6 (14 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
822 students enrolled

Solopreneur Marketing: Find Your Profitable Niche

Bulls-eye targeting & positioning for more profits! Easy steps from a marketing PhD & business consultant.
4.6 (14 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
822 students enrolled
Created by Lisa Cain, PhD
Last updated 12/2014
English [Auto]
Current price: $44.99 Original price: $74.99 Discount: 40% off
10 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 3 articles
  • 7 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Choose your ideal, most profitable, target clients through an easy process
  • Communicate their positioning to those clients so they get top dollar for their offers
  • Understand the process so they can add additional niche markets as they continue to grow.
  • Learn it, do it and profit!
  • You should have a business or planning on launching one in the near future!

Over 750 students and eight 5-star reviews!

This course is part of my Small Local Business & Solopreneur Marketing Series! Great for service providers like wellness professionals, coaches, consultants, and more!

Grow your small business more quickly and have more fun working with the most profitable target clients.

  • Are you a small business owner or solopreneur?
  • Are you stuck at 50 to 70% capacity?
  • Are you ready to work with the right clients who will really value your services?

This course will help you focus on the ideal clients who are most profitable and create and clarify your positioning statement to attract them more easily while making more money! Fill your practice or business!

I've built my own business and consulted with hundreds of solopreneurs to help them build theirs too! The first step is honing in on the best target (or niche) markets where you're the clear fit and they're willing to pay more.

I bring my academic background with a Phd in marketing from The Wharton School along with nearly 15 years of practical experience to the course. You get the same concepts I teach in MBA programs, customized for small business owners.


Great online course teaching market positioning in a clear, concise program

Lisa's course takes a step-by-step approach to teach you how to recognize your market, target your clients, and show you how to grow your niche. She uses worksheets and outside resources to help you understand how important it is to understand your client's needs and to meet those needs most effectively, thereby creating long term clients whose value to your company is very high. She helps you hone in on your marketing statement and gain clarity about what you offer and to whom you should market it. A great class!

` Beth Hird, Camp Director

Read the rest of the five star reviews below!

About this course:

  • Full, free lifetime access
  • All future extra lectures and upgrades are always included for free
  • Unconditional Udemy 30 day money-back guarantee - that's my personal promise of your success!
  • Worksheets and checklists so you can easily and quickly implement this approach for YOUR business.


  • To segment your market so you can evaluate and choose the most profitable target segments!
  • To do a careful evaluation that considers growth rate, profitability and other critical criteria
  • Position your business so that your ideal, profitable clients know that you 'get them' and they're willing to pay more, be more loyal and refer to you more often.

I've worked with hundreds of small business owners and solopreneurs over the past 15 years. Plus I've taught MBA students similar material for just as long. This info is up to date with key learnings and customized for the small business owner who wants to know some of the why and what but really wants to know how to learn it, do it and profit!

“I was just telling a friend how Lisa has helped me to more than double my income in 9 months and I felt that I should let the whole world know. I am a self employed acupuncturist and prior to working with Lisa I was spinning my tail doing lots of stuff at once then getting tired and not doing anything for several months. I was feeling like my business was never going to grow. Lisa helped me to get clear about my business message, helped me to come up with strategic methods and timelines for reaching people, was a great sounding board for working out ideas and helping me to discern which marketing activities would NOT be worthwhile for me, my brand and my style. I cannot recommend her enough."

~ Marie B, 5 Star Review posted on Yelp

Click the "take this course" button, top right, ... don't waste time or money, get started now!

Lisa Cain

Who this course is for:
  • Small business owners who want to grow their business more quickly
  • Solopreneur service providers who are 60 to 70% capacity and need to fill their practice/ business with high paying clients
Course content
Expand all 18 lectures 01:01:38
+ Introduction
4 lectures 05:31

Introduction to bulls-eye positioning. Get the clients who will make you more money while you have more fun!

Preview 02:27

Quick summary of segmentation.

Preview 01:34

Not just how, buy why. Applying this course doesn't just happen once in the lifetime of your business- it happens over and over again. Understand why.

Preview 01:10
+ How do I segment my market to find the most profitable ones?
8 lectures 36:06

Great example of a big company and how they segment. Learn it, do it and profit!

Preview 03:37

The worksheets you need plus an explanation.

Brainstorming - where to find the worksheet!

Your business segments! Brainstorm to build your own list of possibilities for more profits.

Brainstorming! Finally, let's segment the market!

A big favorite of my live workshop (and MBA) students. FREE online resources that describe specific market segments in the US and how they can be so helpful for you.

Two Free Online Tools to help you with your segments

Great criteria for evaluating the possible segments. Short term, long term, profitability and more.

Evaluating the Segments & Starting to Describe Your Tribe
BONUS: Evaluating Profitability of Each Segment

This is a quick screencast showing how to use the ad tool in Facebook to get relative sizes of different specific niche markets.

BONUS: Using Facebook to Size the Market Segment

Section wrap- up.

Wrap Up of How to Segment
+ BONUS: Describe Your Tribe.
2 lectures 03:36

Develop your buyer personas and describe your tribe! Get all the info with easy to use worksheets to get real clarity.

Describe Your Tribe!
Not my Cup of Tea!
+ Positioning: What is it? And, How do I do it?
3 lectures 15:12

Find the sweet spot for your positioning by learning what it's all about.

What is Positioning?

How are you different? Figure out which strategies work best for your business so you can make more money.

Positioning Strategies

The secret of successful companies! Write your positioning statement with step by step instructions and great examples.

How do I write a positioning statement?
+ Wrap Up!
1 lecture 01:11

Put your hard work into place in all your marketing messages - slogans, taglines, and more!

How can I use my positioning statement?