Selling Your Brand: Speak Like Alexander The Great

Name: Selling Your Brand: Speak Like Alexander The Great
Rating: 5.0 (2 reviews)

Selling Yourself - Developing a Profitable Personal Brand

Created byKadeem Leslie

Last updated 1/2025

English

English [Auto],

What you'll learn

Master the art of public speaking by building confidence, improving delivery, and connecting with your audience.
Learn proven strategies to craft a powerful personal brand that sets you apart in your career and industry.
Develop communication skills that make you memorable in interviews, presentations, and networking events.
Discover how to leverage storytelling to captivate audiences and position yourself as a thought leader in your field.

Course content

2 sections • 21 lectures • 1h 14m total length

Intro: Building a Personal Brand for Career Success1:04
Your personal brand is your reputation—it’s how people see you, talk about you, and remember you. In today’s competitive world, building a strong personal brand isn’t just an advantage—it’s a necessity. In this introduction, you’ll learn why personal branding matters, how it impacts your career, and what you can expect from this course.
Key Takeaways:
Learn why personal branding is the key to standing out in your industry.
Understand how building your brand creates opportunities for career growth and networking.
Discover how storytelling, consistency, and strategy work together to shape your personal brand.
What You’ll Be Able to Do:
Recognize the importance of personal branding in achieving your career goals.
Start thinking about the unique qualities and skills that make up your personal brand.
Homework:
Write a one-sentence personal brand statement that highlights who you are, what you do, and the value you bring. Refine it until it feels authentic and clear.
Defining Personal Branding6:04
Branding is more than just a logo or a catchy tagline—it’s the way people perceive you when you’re not in the room. In this lecture, we’ll break down what branding truly means and how to define your own personal brand in a way that’s authentic, memorable, and aligned with your career goals.
Key Takeaways:
Understand the difference between personal branding and corporate branding.
Learn why clarity and authenticity are the foundation of a strong personal brand.
Discover how your tone, visuals, and vibe create a lasting impression.
What You’ll Be Able to Do:
Clearly define what your personal brand represents.
Identify the key elements (tone, message, and visual style) that make your brand consistent and recognizable.
Homework:
Write down three words that describe how you want others to perceive you. Then, review your social media profiles, resume, or online presence to see if they reflect those three words.
Developing Your Catalogue of Personal Branding Content5:54
Your personal brand lives through your content. Each platform—Instagram, LinkedIn, YouTube, and Facebook—acts as a showcase for your expertise, personality, and value. In this lecture, we’ll explore how to create a cohesive content strategy that positions you as an authority and keeps your audience coming back for more.
Key Takeaways:
Learn how to tailor your content to each platform while staying consistent with your brand.
Understand the strengths of Instagram, LinkedIn, YouTube, and Facebook for showcasing your expertise.
Instagram: Visual storytelling and quick engagement.
LinkedIn: Professional credibility and thought leadership.
YouTube: Deep dives and valuable, long-form content.
Facebook: Community building and personal connection.
Discover how to repurpose content across platforms to maximize impact and save time.
Learn how to use consistent branding elements like tone, visuals, emojis, and messaging to reinforce your identity.
What You’ll Be Able to Do:
Develop a content strategy that aligns with your personal brand and career goals.
Create platform-specific content while maintaining consistency across all channels.
Use your profiles as a “catalogue” that showcases your skills, personality, and achievements.
Homework:
Choose one piece of content from the following on one platform:
Instagram: Post a visually engaging reel or carousel.
LinkedIn: Write a professional thought-leadership post.
YouTube: Outline or record a video offering a deep dive into your topic.
Facebook: Start a conversation by sharing a personal story that ties into your topic.
Review each post to ensure your tone, visuals, and messaging are consistent across platforms.
Analyze engagement after one week to see which platform resonates most with your audience.
Presence: The Key to a Clear Brand3:19
Your presence defines how people perceive you. In this lecture, we’ll explore why focusing on only three core topics is essential for your brand and how to create a cohesive, consistent presence across platforms.
Key Takeaways:
Learn how to define the 3 core brand pillars
Understand how to maintain consistency across LinkedIn, Instagram, YouTube, and Facebook.
Discover the power of tone, vibe, and visuals in building trust and recognition.
What You’ll Be Able to Do:
Choose 3 focus areas to shape your brand and become known as an expert in those fields.
Create a cohesive online presence that aligns with your goals and resonates with your audience.
Homework:
Identify your 3 core topics and audit your social media profiles for consistency. Update your bio and content to reflect these focus areas.
Good Brands Exclude People6:06
A powerful brand doesn’t try to appeal to everyone—it speaks directly to its target audience and excludes the rest. In this lecture, we’ll explore why exclusivity strengthens your brand and how to attract the right people by embracing a clear, focused identity.
Key Takeaways:
Learn why trying to appeal to everyone weakens your personal brand.
Understand how to identify and define your ideal audience.
Discover how exclusivity creates stronger connections and makes your brand more desirable.
Learn to say “no” to opportunities or audiences that don’t align with your brand.
What You’ll Be Able to Do:
Identify who your brand is for and who it’s not for.
Create content, messaging, and offers that resonate with your ideal audience.
Set clear boundaries and confidently focus on your niche.
Homework:
Write down a description of your ideal audience. Be specific: Who are they? What do they care about? What problems do they need solved?
List three types of people or audiences your brand does not serve.
Write down the 3 core pillars, again, for your personal brand.
Review your current content and messaging. Does it attract your ideal audience while excluding those who aren’t a good fit? If not, make adjustments to align with your target audience.
How To Tell Great Brand Stories4:14
Your personal brand begins with the stories you tell. In this lecture, you’ll learn the power of storytelling and why it’s the foundation of a memorable personal brand. We’ll break down how to use “But… Because” storytelling to inspire trust and connect with your audience.
Key Takeaways:
Understand why storytelling is critical to building a brand that stands out.
Learn the “But… Because” framework to craft compelling stories.
Discover how to use stories to highlight your expertise and build emotional connections.
What You’ll Be Able to Do:
Tell stories that communicate your value and differentiate you in your industry.
Use storytelling to create meaningful connections with colleagues, clients, and potential employers.
Homework:
Write a “But… Because” story about a challenge you’ve overcome and how it shaped your career. Share it with a friend or colleague for feedback.
Secret Brand Building Strategy FAST6:20
Want to connect with high-profile individuals and grow your network effortlessly? This lecture dives into the secret strategy of leveraging podcasts to build relationships and expand your influence.
Key Takeaways:
Learn why starting a podcast can fast-track your career and open doors to new opportunities.
Discover how to invite influential guests and build relationships through meaningful conversations.
Understand how to position your podcast to reflect your brand and expertise.
What You’ll Be Able to Do:
Start or refine a podcast that aligns with your personal brand.
Confidently approach potential guests and grow your professional network.
Homework:
Brainstorm a podcast concept related to your 3 brand topics. Write a list of 5 potential guests you’d love to interview and draft an invitation message.
Secret Brand Building Strategy FAST #24:58
Your network is your net worth. This lecture will teach you a simple yet effective strategy to grow your professional connections with just one meeting a month. We’ll cover how to ask the right questions and leave a lasting impression.
Key Takeaways:
Learn how to schedule and structure impactful one-on-one meetings.
Discover the power of the question: “Is there anyone on your mind you think I should connect with?”
Understand how to build relationships that pay off over time.
What You’ll Be Able to Do:
Approach networking with confidence and purpose.
Create a system for maintaining and expanding your professional relationships.
Homework:
Schedule one networking meeting this month. During the meeting, ask your contact for one referral and send a follow-up thank-you message afterward.
Time and Compounding: The Brand Growth Formula4:37
Building a personal brand takes time, but the rewards compound. In this lecture, we’ll explore how consistency in branding, tone, and communication leads to exponential growth over time.
Key Takeaways:
Understand the role of time and compounding in building a personal brand.
Learn how consistent branding elements (e.g., emojis, tone, vibe) reinforce your message.
Discover how to stay patient and focused while your brand gains traction.
What You’ll Be Able to Do:
Maintain a consistent tone, vibe, and visual identity that aligns with your goals.
Stay motivated and focused on long-term brand-building strategies.
Homework:
Audit your recent posts or content for consistency. Adjust tone, visuals, or messaging to ensure alignment with your brand’s core identity.
Close: Wrapping Up Your Personal Brand Journey1:18
We’ll tie everything together and give you actionable next steps to continue growing your brand. This final lecture will help you stay motivated and refine your approach over time.
Key Takeaways:
Review the key components of building a personal brand: storytelling, presence, networking, and consistency.
Learn how to stay adaptable and continue evolving your brand as you grow.
Discover how to use regular feedback to keep improving.
What You’ll Be Able to Do:
Implement a clear, actionable plan for personal branding success.
Keep refining and growing your brand as new opportunities arise.
Homework:
Create a 90-day action plan to implement everything you’ve learned. Set specific goals for storytelling, networking, and content creation, and review your progress at the end of each month.

Intro: Command Attention with Confidence1:16
Public speaking isn’t just about what you say—it’s about how you say it. In this lecture, we’ll explore how to slow down, make every word count, and command attention like a leader.
Key Takeaways:
Learn why slowing down your speech enhances authority and impact.
Understand how to open your body posture, drop your shoulders, and project confidence.
Discover how to use silence strategically to emphasize your key points.
What You’ll Be Able to Do:
Deliver speeches that captivate and hold your audience’s attention.
Use pauses and body language to convey authority and composure.
Homework:
Practice delivering a short speech, focusing on slowing down and using intentional pauses. Record yourself and review your pacing and posture.
Slowing Down: The Secret to Commanding Attention1:55
In a world of constant noise and fast-paced communication, slowing down is your superpower. Speaking deliberately not only makes you sound more confident but also gives your words the weight they deserve. In this lecture, we’ll explore why slowing down is essential for effective communication and how to master the art of pacing in your speech.
Key Takeaways:
Learn how slowing down your speech increases your authority and presence.
Discover the power of silence: how to use pauses to emphasize your points and hold attention.
Understand how speaking deliberately allows your audience to process and connect with your message.
What You’ll Be Able to Do:
Speak with confidence and clarity, holding your audience’s attention from start to finish.
Use pacing and silence to make every word count.
Avoid rushing through your ideas, allowing your message to land more powerfully.
Homework:
Write a short speech (2-3 minutes) on any topic you’re passionate about.
Practice delivering the speech while consciously slowing down your pacing.
Record yourself and note where you can insert pauses to emphasize key points.
Share the speech with a friend or peer and ask for feedback on your pacing and clarity.
Authority: Sound Confident and Commanding2:22
A deeper voice can make you sound more confident, authoritative, and engaging. In this lecture, we’ll explore simple techniques to naturally deepen your voice and maintain a tone that holds attention and exudes credibility.
Key Takeaways:
Learn how to breathe properly to support a deeper, resonant voice.
Discover vocal exercises to strengthen your tone and range.
Understand how posture and relaxation contribute to vocal depth.
What You’ll Be Able to Do:
Speak with a more commanding and resonant voice that captures attention.
Maintain vocal consistency, even under pressure.
Project confidence in conversations, presentations, and speeches.
Homework:
Practice deep diaphragmatic breathing for 5 minutes daily.
Record yourself reading a short passage in your natural voice, then repeat while focusing on slowing down and speaking from your chest.
Compare the recordings to track improvement in vocal depth and resonance.
Own The Room2:53
Your body language speaks louder than your words. Opening your body and dropping your shoulders sends a message of confidence and approachability. In this lecture, we’ll break down how posture and presence can elevate your communication and make a lasting impression.
Key Takeaways:
Learn why open body language creates trust and connection.
Understand how dropping your shoulders reduces tension and improves vocal delivery.
Discover the subtle shifts in posture that project confidence and authority.
What You’ll Be Able to Do:
Stand and move in a way that commands attention and respect.
Use relaxed, open body language to create stronger connections.
Eliminate physical tension that hinders your vocal delivery and presence.
Homework:
Stand in front of a mirror and practice opening your posture: feet shoulder-width apart, shoulders relaxed, and arms slightly open.
Record a 30-second speech, paying attention to your posture. Review the video to identify any signs of tension or closed body language.
Repeat daily until open, relaxed posture becomes second nature.
Remove Filler Words: Let The Silence Ring1:49
Filler words like "um," "uh," and "like" dilute your message and make you seem less confident. This lecture will teach you how to eliminate filler words, making your speech clear, impactful, and professional.
Key Takeaways:
Learn why filler words appear and how to identify your most common ones.
Understand the importance of silence as a replacement for fillers.
Practice techniques to think and speak more deliberately.
What You’ll Be Able to Do:
Speak clearly and confidently without relying on filler words.
Use pauses effectively to replace unnecessary fillers.
Sound more polished and professional in every conversation or presentation.
Homework:
Record yourself speaking for 2 minutes about any topic. Identify and count your filler words.
Practice the same speech, this time focusing on pausing instead of filling gaps with words.
Repeat this exercise until your filler word count decreases significantly.
Telling Stories4:01
Stories are how we make sense of the world. They captivate, inspire, and help you connect with your audience on a deeper level. In this lecture, you’ll learn how to craft and deliver compelling stories that resonate and stick.
Key Takeaways:
Discover the structure of a great story: setup, conflict, and resolution.
Learn how to weave your personal experiences into relatable and impactful narratives.
Understand the importance of emotion and vivid detail in storytelling.
What You’ll Be Able to Do:
Craft memorable stories that capture attention and convey your message.
Use storytelling to build trust, credibility, and connection with your audience.
Master the "But.. Because" Story Framework.
Adapt your stories to suit different audiences and situations.
Homework:
Write down a personal story that taught you a valuable lesson or shaped who you are.
Practice telling the story to a friend, focusing on emotion, detail, and pacing.
Record yourself telling the story, then revise it to make it more engaging and concise.
Make Your Message Unforgettable3:50
Hyperbole is the art of exaggeration for emphasis. When used correctly, it grabs attention, inspires emotion, and makes your message stick. In this lecture, you’ll learn how to strategically incorporate hyperbole into your speech to engage and energize your audience without losing credibility.
Key Takeaways:
Understand what hyperbole is and why it’s a powerful communication tool.
Learn when and where to use hyperbole to amplify your message.
Discover how to balance exaggeration with authenticity to maintain trust.
What You’ll Be Able to Do:
Use hyperbole to create memorable and impactful statements.
Add energy and emotion to your stories, speeches, and pitches.
Avoid overusing exaggeration to ensure your audience takes you seriously.
Homework:
Write three examples of hyperbole that could enhance a topic you’re passionate about. For example, instead of saying, "This will improve your life," say, "This will change your life forever!"
Practice delivering these statements out loud, focusing on tone and energy to match the exaggeration.
Review a recent speech or presentation. Identify areas where adding hyperbole could amplify your impact, and rewrite those sections for maximum engagement.
Test one hyperbolic statement in a conversation or social media post and observe the response.
Using Your Hands Intentionally: Land Your Points with Power3:50
Your hands are a tool for emphasis, clarity, and connection—but only if you use them intentionally. In this lecture, you’ll learn how to control your gestures to strengthen your message and land your points with impact.
Key Takeaways:
Understand the connection between hand gestures and audience engagement.
Learn which types of gestures reinforce key ideas and which distract from your message.
Discover how purposeful movement creates a sense of authority and confidence.
What You’ll Be Able to Do:
Use hand gestures deliberately to emphasize and clarify your points.
Avoid nervous or repetitive movements that weaken your presence.
Align your gestures with your words to create a more dynamic and compelling delivery.
Homework:
Record yourself speaking for 1-2 minutes about a topic you’re passionate about. Pay attention to your natural hand movements.
Identify any unnecessary or distracting gestures. Practice replacing them with purposeful, clear movements.
Choose three key points from your speech and assign specific gestures to each to reinforce the message.
Re-record the speech with intentional gestures and compare the impact of your delivery.
Frame Your Ideas Within The Right Context ALWAYS3:13
The key to influence and connection is to make your message about your audience—not you. By framing your ideas from their perspective, you can immediately show value, build trust, and inspire action. In this lecture, you’ll learn how to shift your messaging to focus on what your audience cares about most.
Key Takeaways:
Understand why people are more receptive to ideas that align with their own goals and values.
Learn how to identify your audience’s pain points, desires, and motivations.
Discover techniques to position your ideas as solutions to their challenges.
What You’ll Be Able to Do:
Reframe your language to focus on your audience’s priorities instead of your own.
Craft messages that resonate deeply with the listener’s emotions and needs.
Build stronger relationships by showing empathy and understanding.
Homework:
Write down one of your key ideas, such as a pitch, suggestion, or concept, in its current form.
Rewrite it from the perspective of the other person by answering these questions:
What problem does this solve for them?
How will it benefit them directly?
What objections or concerns might they have, and how can you address them?
Practice delivering your idea with this new framing, focusing on their perspective rather than your own.
Test this approach in your next meeting or conversation and observe the response. Did they seem more engaged or receptive? Take notes and refine as needed.
The Secret Smile3:19
A well-timed smile can create intrigue and authority. Delaying your smile, rather than smiling immediately, makes you appear more confident, thoughtful, and in control. In this lecture, we’ll dive into how to master this subtle but impactful skill.
Key Takeaways:
Learn how delaying your smile creates a stronger presence and holds attention.
Understand the psychological impact of using your smile as a tool, not a default.
Discover how to balance warmth and authority in your expressions.
What You’ll Be Able to Do:
Use your smile strategically to enhance your authority and presence.
Control your facial expressions to communicate confidence and composure.
Avoid over-smiling, which can unintentionally dilute your message.
Homework:
Practice delaying your smile during conversations. Focus on maintaining neutral, confident eye contact before smiling.
Record a short video where you introduce yourself, consciously pausing before smiling. Review to see how it impacts your presence.
Reflect on situations where smiling less but intentionally could enhance your communication.
Bringing It All Together - Let's Stay Connected!1:41
In this final lecture, we’ll recap everything you’ve learned and discuss how to continue refining your speaking skills. We’ll also explore whether a follow-up course is the next step in your journey.
Key Takeaways:
Review the core elements of powerful speaking: slowing down, storytelling, body language, and hyperbole.
Learn how to evaluate your progress and identify areas for growth.
Get inspired to keep developing your skills and share your voice with the world.
What You’ll Be Able to Do:
Apply everything you’ve learned to deliver impactful speeches.
Build a plan for continuous improvement in public speaking.
Homework:
Write down one area you want to improve in your speaking skills. Set a 30-day goal to work on that skill and track your progress.

Requirements

A willing attitude to practice after each video before moving unto the next and a comittment to get to the end.

Description

Building a Personal Brand for Career Success + Selling Yourself: Speak Like Alexander the Great

Unlock Your Potential with the Power of Personal Branding and Public Speaking

In today’s competitive world, your personal brand and your ability to communicate with confidence are your greatest assets. This course is designed to help you master both. Whether you’re an entrepreneur, professional, or aspiring leader, you’ll learn to stand out, connect authentically, and command attention.

Part 1: Building a Personal Brand for Career Success

Your personal brand is your reputation—it’s what people say about you when you’re not in the room. In this section, you’ll learn how to craft a compelling brand that showcases your unique skills, values, and expertise. Through actionable strategies, you’ll establish yourself as an authority in your industry and create a brand that attracts the right opportunities.

What You’ll Learn in This Section:

Defining Your Brand: Identify your unique value proposition and develop a brand that stands out.
Content is King: Build a catalog of engaging content across Instagram, LinkedIn, YouTube, and Facebook.
The Secret to Consistency: Learn how branding is all about consistent actions, tone, and messaging.
Exclusivity Strengthens Your Brand: Discover why good brands don’t try to appeal to everyone—and why that’s a good thing.
Networking Like a Pro: Learn how one strategic meeting a month can transform your career.

By the End of This Section, You’ll Be Able To:

Define your brand’s mission, values, and audience.
Create content that positions you as a thought leader and authority.
Build relationships that lead to new career opportunities and partnerships.

Part 2: Selling Yourself: Speak Like Alexander the Great

Public speaking is one of the most valuable skills you can develop. It’s how leaders inspire, influence, and move people to action. In this section, you’ll master the art of communication, learning how to deliver your message with clarity, confidence, and power.

What You’ll Learn in This Section:

Slowing Down to Command Attention: Speak deliberately and use pauses to make every word count.
Owning Your Body Language: Open your body, drop your shoulders, and use intentional gestures to convey confidence.
Vocal Mastery: Develop a deeper, resonant voice that commands respect.
Removing Filler Words: Replace “um” and “like” with silence to sound polished and professional.
The Art of Storytelling: Engage and inspire your audience by crafting compelling narratives.
Delaying Your Smile: Build mystery and authority with subtle but impactful expressions.
Framing Your Ideas: Learn to speak from your audience’s perspective, connecting with their needs and emotions.

By the End of This Section, You’ll Be Able To:

Deliver speeches and presentations that captivate any audience.
Speak with authority, clarity, and emotional resonance.
Influence and persuade others using proven techniques of great orators.

Who this course is for:

Ambitious people who want to develop their personal brand in the 21st century both offline and more importantly, online.

Selling Your Brand: Speak Like Alexander The Great

What you'll learn

Explore related topics

Course content

Building A Personal Brand For Career Success10 lectures • 44min

Selling Yourself: Speak Like Alexander the Great11 lectures • 30min

Requirements

Description

Who this course is for: