Building Your Real Estate Brand on Facebook
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
47 students enrolled

Building Your Real Estate Brand on Facebook

Learn how to finally leverage Facebook to grow your business!
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
47 students enrolled
Created by Jeanne Willson
Last updated 5/2017
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 1 article
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Why Facebook is an effective marketing tool for real estate professionals & how Facebook fits into your marketing mix
  • Understand the important differences between your personal profile, business page, and Facebook groups
  • Effectively setup your Facebook business page
  • Download your own Social Media Calendar!
  • Understand different techniques for promoting your page (sharing, running contests, running ads, etc.)
  • Building strong referrals through Facebook
  • Understand the value of video on Facebook as well as how to come up with topics and record them
  • **BONUS CONTENT** Free copy of The Ultimate Guide to Facebook Content ebook
Requirements
  • You should be able to use a PC or Mac
  • You should have a Facebook personal page
  • You should be familiar with the Facebook platform
Description

Facebook can be an amazing marketing platform to

  • build relationships
  • spread the word about your real estate business
  • secure more transactions!

In order to do all of that, you need to ensure your Facebook page is set up properly and consistently filled with great content. Learn how to leverage all the proverbial 'bells and whistles' that Facebook has to offer in order to build and enhance those relationships. We are going to help you do just that!

The Building Your Real Estate Brand on Facebook Course is a simple, step-by-step course designed to teach you all the basics about your page, where to find (and create) shareable, inspiring content, smart strategies to increase your number of raving fans, and more!

***BONUS CONTENT***

As a huge thank you for purchasing this course, you will also receive the following bonus downloads:

  • The Ultimate Guide to Facebook Content ebook 
  • Social Media calendar
Who this course is for:
  • This course is for people in the real estate industry who want to leverage Facebook to grow their business
Course content
Expand all 26 lectures 02:24:50
+ Lesson 1: Facebook's Place in Your Marketing Mix
2 lectures 16:09
Why Facebook
07:22
Facebook pages vs. profiles vs. groups
08:47
+ Lesson 2: Setting up your Facebook page
5 lectures 12:06
Types of business pages
03:14
Imagery - cover image and examples
00:02
setting up your About section
02:58
getting a custom url
03:36
Services section options
02:16
+ Lesson 3: A Profitable Strategy
5 lectures 34:31
Personal page - how it supports your business page
05:18
Types of content
12:41
Engaging content
09:31
setting up a weekly schedule
05:27
social media calendar
01:34
+ Lesson 4: Promoting your page
5 lectures 21:01
run a contest
04:09
promoting your page
03:38
tracking your insights
01:34
3 important types of FB ads
05:42
+ Lesson 5: Referral Building
2 lectures 13:47
Building Referrals - personal and business
08:47
using Facebook notes
05:00
+ Lesson 6: What's hot now?
4 lectures 38:44
power of video
08:44
ways to record video
13:39
what to record
14:10
The Butterfly Effect
02:11