Building Your Platform
What you'll learn
- To introduce students to platform thinking.
- To define a contemporary platform.
- To describe the benefits of platform thinking.
- To cull lessons from Amazon, Apple, Facebook, and Google.
- To provide specific steps that organizations and people can take to create or augment their own platform.
Requirements
- None.
Description
Amazon, Apple, Facebook, and Google (aka, The Gang of Four) are perhaps the four most successful companies around right now—and for good reason. Each company has embraced platform strategies, built different planks, expanded their businesses in new and interesting directions, and grown powerful ecosystems.
In this course based off of his highly acclaimed book The Age of the Platform, award-winning author and recognized technology expert Phil Simon distills the essence of platforms—and what has made these companies so successful. What's more, he provides inside advice for businesses of all sizes and types. Yes, they can learn from The Gang of Four.
Who this course is for:
- Businesspeople of all levels and for all types of organizations.
Course content
- PreviewImportContent
- 01:48Course Introduction
- Preview19:26
- 14:56Building a Platform: Part 2
- 14:44Building a Platform: Part 3
Instructor
Phil Simon is a frequent keynote speaker, trainer, college professor-for-hire, and recognized technology authority. He is the award-winning author of ten books, most recently Slack For Dummies and Zoom For Dummies. He consults organizations on matters related to communications, strategy, data, and technology. His contributions have appeared in The Harvard Business Review, The New York Times, and many prominent other sites. He previously founded Motion Publishing and sold the company in 2017. He hosts the podcast Conversations About Collaboration.