Building The Ultimate Customer Profile
What you'll learn
- How to build out the ultimate customer profile
- Why building out a customer profile is important
- How to create a persona
- Persona
- Buyer Persona
- Customer Profile
Requirements
- General understanding of customer behaviors
- General understanding of marketing principles
Description
Have you struggled to market your business or spent too much money without getting the right results? It could be that you're not targeting the right audience or haven't defined an ideal customer to market to. Going through the ultimate customer profile course will help you understand the importance of a customer-first targeted approach to your marketing and give you an ideal buyer to bounce ideas off of.
Who this course is for:
- Maketers
- Business owners
- Enterpreneurs
Instructor
Ryan has been on the digital marketing scene for over the last decade, working closely as a strategic consultant, account manager and analytics advisor for small bricks and mortar businesses all the way up to global 100 industrial manufacturers. In 2015 he officially incorporated Fungi, now one of the top marketing agencies in Greensboro and the greater Triad.
He is passionate about bringing a scientific approach to marketing, combined with “fun” ideas to help companies better track the effectiveness of their overall sales efforts. He loves collaborating with the team and with clients to help them grow in new ways, much like mushrooms and other fungi spread to cover a forest floor.