Building Software Products At Startups
What you'll learn
- Demonstrate an understanding of product management
- Communicate and iterate on an idea with customer validation
- Validate a product and figure out how to test the riskiest assumptions of a product
Requirements
- Nothing. Just come prepared to learn and share your ideas with the class.
- Most of the class is a hands on experience iterating on a product idea, so come prepared with an idea on how to improve an existing idea or create something entirely new!
Description
This course is for people looking to make a change and jump into one of the best career opportunities in technology. Product managers are some of the highest paid employees at technology companies, and it's a proven training ground for starting your own company.
You should take this course if you're looking to make a change or if you want to build your own product from scratch. By the end of the course, you'll have validated an idea and started working on the MVP of your product to test your assumptions.
During this course you'll hear from experts in product management, UX and design, engineering, and venture capital.
The course is structured as follows:
- Introduction to product management and products
- The tactics and exercises that can help you turn your dream product into a reality
- Building products at companies and the processes that technology companies typically use to create awesome software
Who this course is for:
- This course is meant for people looking to make a career change into product management or for first-time entrepreneurs hoping to learn the skills required to iterate and validate a new product idea. This course is not for people with prior product management experience.
Instructor
Benjy Boxer is the Director of Product Strategy at NewsCred, which is an enterprise marketing platform serving Fortune 500 brands like Pepsi, Bank of America, and Diageo. In addition to his responsibilities at NewsCred, Benjy writes about media and technology for Forbes and teaches product management at General Assembly in NYC. Prior to joining NewsCred, Benjy launched a financial software company and worked on the M&A team at AOL, where he helped manage the acquisitions of the Huffington Post and an ad technology platform called Pictela.