
Build and grow a niche website business from home, monetized by advertising and affiliate revenue, and turn sites into saleable assets through a proven 12-month process.
Identify and build niche websites by focusing on a specific topic for a target market, creating content-driven sites that monetize with ads, affiliates, and memberships.
Understand why building a niche site is an investment: a saleable asset that earns cash flow from organic search over a 12-month horizon, with focus on one site first.
Cultivate determination and persistence to build a niche website business by mastering core skills: technical setup, simple design, project management, research with attention to detail, writing, and the Google sandbox.
Engage in a hands-on, concept-to-demonstration course cadence—explain, demonstrate, practice, and apply with action steps, while exploring paid tools, free alternatives, and a student Facebook group.
Discover how to monetize a niche website by securing at least two revenue streams: affiliate marketing, advertising, digital products, and services, through quality content and consistency.
Learn how affiliate marketing monetizes niche websites with commissions, cookies, and ethical product recommendations, and discover Amazon and other marketplace programs to find suitable opportunities.
Learn how to monetize a niche website through display advertising and sponsored posts, from Google AdSense and other ad networks to direct sales and disclosure best practices.
Learn how to monetize a niche site by creating and selling your own digital and physical products once you have an audience and traffic, weighing creation time and logistics.
Select a niche you can sustain with long-term content creation by conducting topic, keyword, and competitor research to assess market demand and not overwhelming competition, then brainstorm submarkets.
Discover a systematic approach to brainstorm market ideas for a niche website business by evaluating problems, passion, and lifestyle, using a weighted spreadsheet for competitiveness, entry, and monetization.
Generate niche website ideas from Amazon categories and Wikipedia hobbies, identifying markets with passion and profit. Select 10–20 viable niches like golf, hunting and fishing, and board games.
Explore how to assess a niche website’s competition, capability, and monetization potential using a weighted spreadsheet, with examples like golf and candle making to gauge entry, addressability, and revenue paths.
Review and refine niche markets by assessing addressability, competition, and monetisation potential; prioritize green niches like board games and sleep apnea, while narrowing broad topics and exploring subsegments.
Evaluate a niche's money-making potential by answering four questions on organic traffic, competition, monetization, and foothold, then use keyword research and competitive analysis to build a content and affiliate strategy.
Demonstrates free keyword research and lightweight competitor analysis with Google, Keywords Everywhere, and MozBar, showing how to analyze search volume, CPC, page and domain authority, and export keyword lists.
Discover how Answer the Public helps with keyword research and topic ideas, turning questions and propositions into informational content that educates readers about candle making.
Explore how SimilarWeb estimates site traffic using click stream data, revealing direct, search, and social traffic, top keywords, and competitor comparisons to optimize niche website strategies.
Explore the free Ubersuggest keyword research tool, its US-focused data, and how to use keyword ideas, volume, and SERP analysis to inform a niche website strategy.
Explore Mangools, a paid tool suite for keyword, topic, and competitive research, featuring KW Finder, search checker, rank tracking, backlink analysis, and site profiler.
Explore SerpStat as an affordable, feature-rich tool for keyword research, volume trends, difficulty, related keywords, and competitor analysis to shape a niche site strategy.
Leverage Ahrefs for site explore, keyword explore, and content explore to analyze backlinks, keywords, and traffic, uncover content gaps, and benchmark competitors for a niche site strategy.
Register a domain name, set up hosting, install WordPress, pick a theme and plugins, create essential pages, and publish content to build a minimum viable product.
Choose a brandable domain name that builds recognition, or a niche-specific one tied to your market, preferably a dot com; avoid hyphens or numbers and use Namecheap.
Explore hosting options from shared WordPress plans to cloud and dedicated providers, balancing affordability, fast uptime, scalable bandwidth, and strong WordPress support.
Compare lightweight wordpress themes—generatepress, astra, and oceanwp—and learn how clean code reduces bloat, boosts speed, and simplifies customization, plus how elementor integrates with these themes.
Discover essential WordPress plugins for a niche site, including backup, SEO, image compression, security, caching, and anti-spam tools, plus practical tips to keep plugin load lean.
Include essential pages such as a privacy policy, terms of service, revenue disclaimer, about page, and contact page to meet legal requirements and program standards.
Master creating compelling content for a niche website that attracts visitors and monetizes through affiliate links, ads, and information products, with keyword research and content hubs and silos.
Discover how informational content and content that sells shape a niche site, from definitive guides to reviews, and learn to balance depth, keywords, internal linking, and cannibalisation avoidance.
Learn how meta analysis combines data from multiple reviews into synthetic data to create a comprehensive, ethical, transparent roundup of hands-on reviews and synthetic reviews.
Learn how to create informational content for a niche candle making site. Use keyword-rich guides, headers, and internal linking to attract traffic and monetize with affiliate links.
Learn how round-up posts and product reviews drive revenue by comparing multiple products in one article, using best x for y structures, buyer demographics, and affiliate links.
Learn how to craft high quality product review posts for your niche website, including hands-on demonstrations, photos, and videos, to boost affiliate earnings and ranking alongside informational and roundup content.
Everyone wants their own little slice of success on the internet, don't we?
No doubt, you've found yourself on websites and thought, "I wonder who owns this site?"
You'd probably be surprised to find out that many of the websites that you visit on a day-to-day basis are owned by people just like you!
In this course, I'm going to teach you how to build a niche website business just like those sites you visit and wonder about!
Ever since the original dotcom boom in the late 1990's people dreamed about what it would be like to build an online business, but then they dismiss the idea because they think that the technology is beyond them or that they need to create the next Microsoft or Google to be successful.
Nothing could be further from the truth.
For the last ten years, I've been building websites in a variety of different markets, attracting free traffic, turning those site visitors into various forms of revenue and then either keeping those sites or selling them at up to 40x their monthly net profit!
And here's the thing, it doesn't take any in-depth technical skills at all to build and run a niche website business.
I've been working on and perfecting my processes for a decade now and I have the entire thing locked down tight - when I decide to go into a new market and build a site, my chances of success are extremely high.
So you might be thinking, "Why would you share this process away if it works so well?"
The truth is stranger than fiction - the market for building a portfolio of income generating web properties is enormous and strangely, as more people enter the industry, with my system it becomes easier to spot opportunities, but it also attracts more INVESTORS into the asset class.
Investors? Asset class? Web properties?
Yeah, income producing niche websites that accrue in value over time as assets are now an investment class that serious investors are beginning to put money into in a big way.
Website brokerage marketplace, Flippa, brokers over $5m per month in site sales and in 2017, brokered 30,000 sales.
The New York Times in 2016 bought a site dedicated to technology and gadget reviews called "The Wirecutter" for over $30m and that site was bootstrapped by one guy, from his own only a few years earlier.
This is a growing industry and the more quality assets that are built out, the more money that will pour in.
So what am I going to teach you exactly?
I'm going to teach you how I think about the entire process of investigating markets and then I'm going to show you how I do it.
You're going to learn:
How to spot potentially valuable and profitable niches
Identify serious competitors and ones that you can overtake
Which topics you can focus on to establish your footprint in the market
How to setup and build your niche website
What tools are going to help you get the best outcome
How to research and create content that attracts free traffic
What you need to do to scale and grow your site over time
And much, much more...
What do you need to do to have success?
I think it's important to spell out for people upfront what's expected of them to achieve the kind of success that I'm talking about because the truth is, it would be easy to "sell the dream" and make people believe that they can push one or two buttons and money will fall out of the sky, but that's simply not the case.
You're going to have to put the work in!
You're going to need to watch the lectures in the course, take notes and then go out and put what I show you into practice.
The process is easy, I show you the tips, tricks and tactics, but the thing that I can't teach you is... hard work and consistency.
If you're willing to put the effort in over three, six and even twelve months, then that's not something I help you with.
But if you want it, and you're able to put in a couple hours of work every week, then this system and process that I teach in this course is something that you can totally make work for you.
So what are you waiting for? See you on the inside!