• Market Pricing Strategies Introduction and Objectives.

• Basic Pricing Strategies;

• Intro to Cost-Plus Pricing.

• Cost-plus Pricing Advantages;

• Cost-plus Pricing Disadvantages;

• Meaning of cost-plus pricing.

• Competitive pricing strategy Overview;

• Price competition between Sony and Sega;

• Relative categories of competitive pricing;

• Competitive pricing tactics.

• Value based pricing strategy overview;

• Value pricing tactics;

• Price floors and ceilings.

• Market leaders advantages;

• Market leaders disadvantages;

• Example on market challengers;

• Smartphone market shipment analysis.

• Market followers pricing strategies and tactics;

• Preparation for the quiz.

• Gain valuable insights into the world of pricing strategies and their impact on business success.

• Discover the origins, evolution, and core principles of market pricing, while exploring the implications for businesses, consumers, and the economy.

• Uncover future trends, such as personalized pricing and advanced algorithms, shaping the future of pricing strategies.

• Balancing profitability with customer satisfaction and ethical considerations, this article will empower you to optimize revenue and achieve sustainable growth.

• Discover and optimize your pricing strategy with our comprehensive glossary of market pricing strategies.

• Learn about cost-plus pricing, demand-based pricing, dynamic pricing, and more, with real-world examples to help you make informed decisions for effective pricing.

• Stay ahead of the competition and maximize profitability with these valuable insights.

• Market structure introduction;

• Types of market Structure.

• Warm-up, objectives and quote.

• Introduction to market structure history;

• Adam Smith works;

• Karl Marx findings.

• Pure competition characteristics:

  • Standardized products;

  • Many sellers;

  • Easy entry and exit.

• Pure competition market structure analysis.

• Monopoly disadvantages;

• Monopoly advantages;

• Monopoly examples.

• Characteristics of Monopolistic Competition.

• Oligopoly characteristics;

• Recap of Oligopoly sub-types.

• Introduction and Objectives

• Economic Systems Overview;

• Three Economic Invisible Forces;

• Basic Economic Questions.

• Economic Systems Components;

• Economic Systems Broad Categories;

• Basic Economic Questions.

• Intro to Traditional Economic System;

• Answering Basic Economic Question in Traditional Economy.

• Centrally Planned Economic System.

• Market Economy System;

• Characteristics of Market Economy;

• Differences between Capitalism and Socialism. 

• Hybrid (Mixed) Economies;

• Intro to Economic Theory Models.

• Supply and Demand Topic Objectives and Introduction.

• Brief description of Supply and Demand Topics;

• Intro to Alfred Marshall Works on Microeconomics.

• Introduction to Demand;

• Determinants of Demand.

• Demand factors:

  • Price;

  • Income.

• Demand factors:

  • Prices of Related Goods;

  • Tastes and Expectations.

• Supply intro;

• Supply curve.

• Market Equilibrium intro.

• Supply and Demand in Digital Economy;

• Preparation for the quiz.

In this section you will learn:

- Decision Theory (DT) 101;

- Decision Concept;

- Decision Theory History;

- Decision Theory Under the Hood;

- Impact of Decision Theory.

• This paper provides insights and strategies for making informed and effective decisions that drive business success.

• Learn how to find the right balance between analytical objective diligence and intuitive wisdom gained from experience and stakeholder engagement, and discover frameworks and techniques for navigating complex decisions.

• Enhance your decision-making skills and ensure that your technology investments align with your organization's goals and objectives.

• Discover the various options to secure capital for your business, including business angels, venture capitalists, co-financing, hedge funds, and alternative asset management.

• Explore the success factors in market and industrial environments, as well as the importance of a capable and diverse team.

• Learn how entrepreneurial activity drives economic growth and the complexities and definitions associated with entrepreneurship in the modern business landscape.

• Gain valuable insights into the transformative nature of entrepreneurial activity in the internet business environment.

We will focus on Brief History of Economics:

• Karl Marx;

• Adam Smith;

• David Ricardo;

• John Keynes.

• Overview of Karl Marx findings;

• Brief review of Adam Smith works.

• Political Economy Principles Overview.

• The General Theory of Employment, Interest & Money;

• Preparation for the quiz.