Building in Keap: Emails and Landing Pages

Let's start this section off by looking at the template library, and customizing one of the starting templates for our brand. Remember that the templates available in the library are intended as a jumping off point, so pay attention to the structure, but don't worry too much about the design or the images they use, you'll be able to change those elements to match your needs.

In this demo Jillian Kendrick, a Keap Certified Partner, leads us through building another email using a Template as a jumping off point. Then we'll work through the default elements to explore design options and configuration settings.

As you capture new leads, you will need to engage with them in your journey to converting them to clients. One easy, yet powerful, engagement tool is scheduling a consultation. In this lesson we'll help you create your first booking link and create automated follow-up to ensure anyone who schedules shows up for your appointments.

In this video we're going to take a look at two niche features that are available for emails built inside your Advanced Automations, Campaign Links and Campaign Merge Fields. Our guest expert Krista Bakker, from the Digital Dutchess, is going to help us understand how these work and why they're so powerful.

In this demo of the landing page builder Lyndi MacRae, a Keap Certified Partner, will walk us through building from scratch. She'll share tactics for formatting the page, configuring design options, and using an image as a background for a section or a specific row.

In this demo of the landing page builder you'll meet Lindsey Ardmore, a Keap Certified Partner, and she'll walk us through modifying an existing landing page template, showing you how to add forms, link a button to a section of the page, and add your tracking pixels.

This is a fun one - in this module Keap Partner Jade Olivia is going to walk us through some unorthodox Landing Page use cases - like creating a simple confirmation page, success page, or a one-click registration page you can display after a contact clicks a link.

Before we wrap this course up, let's highlight one feature you may have heard a few of the presenters mention: Blocks.

Blocks are available as you are building both emails and landing pages, and they give us the ability to design reusable sections that we can easily add to our different marketing assets. Great for menus, disclaimers, testimonials, or anything else you know you'll be using regularly.

Thanks for spending time with us throughout this course, we hope you found the examples useful and are walking away with more confidence building landing pages and emails to enrich the experience you are creating for your customers.