
Explore creativity as a scientific, repeatable process for product management, from vocabulary and habits to embedding ideation, pricing, channels, and positioning, using tools and techniques.
Understand how creativity generates novel and useful ideas, how invention manifests ideas into physical form, and how innovation commercializes concepts through patent protections.
Explore the five habits of highly creative individuals—curiosity, experimentation, courage, humor, and associative thinking—and learn how these habits fuel continuous learning and innovative design.
Harness creativity to drive product management from discovery to go-to-market with curiosity and experimentation. Execute boldly in pricing and market strategy, tempered by the myth of first mover advantage.
Design thinking blends creativity and development by customer centricity, rapid iteration, and visual thinking, turning ideas into tangible prototypes through quick experiments focused on the customer.
Demonstrate design thinking through visual thinking, customer centricity, and rapid iteration, emphasizing problem understanding and creativity as landscaping, vegetation, and selecting the best solution via divergent and convergent thinking.
this landscaping lecture teaches staying with the problem and using three techniques: mind mapping, the five whys, and storytelling, to uncover root causes and distinguish symptoms from problems before solving.
Explore solution vegetation/ideation techniques like the buyer utility map, scamper, and the three tiers of non-customers to generate numerous, value-driven ideas across the buyer cycle.
Shortlist ideas by applying a three-ring Venn approach—customer desirability, technical feasibility, and business viability—and unlock value through non-dollar returns like brand recognition, ecosystem strength, organizational vitality, and knowledge acquisition.
TAKE FIRM STRIDES IN STRENGTHENING CREATIVE INCLINATIONS TO IGNITE INNOVATIONS
Dig deep into your inherent creative potential and marshal it to benefit stakeholders including business, community, and society.
Design thinking helps achieve breakthrough innovation via a creative leap. It is based on having a growth state of mind, despite uncertainty of outcomes and impacts. Whether with audacious goals or small steps, the first step of creative intention is acknowledging and overcoming fear, embarrassment and failure. Innovation is fueled by curiosity, optimism, perseverance and a bias towards action and experimentation. It is powered by the creative spark, a skill that can be sharpened by techniques such as ‘relaxed attention,’ constructive day-dreaming, field observation, reframing contexts, and digging beneath the surface.
“Creative confidence is about believing in your ability to create change in the world around you. This self-assurance lies at the heart of innovation,” according to brothers Tom and David Kelley
What will you Learn?
The vocabulary of creativity.
The habits of creative individuals.
Creativity in the product process.
How design thinking helps in creativity
The stages in creativity.
Top skills you will learn
Design Thinking
The Art & Science of Creativity
Innovation Pathways
Breakthrough Thinking
Ideal For
Product Managers, Business Heads, Project Managers, Functional Managers, Startup Founders, Team leads, Business Decision Makers, Strategists, Leaders and Influencers.
Course Curriculum
Introduction
Chapter 1 - Vocabulary of Creativity
Chapter 2 - Habits of Creative People
Chapter 3 - Creativity in the Product Process
Chapter 4 - Design Thinking
Chapter 5 - Science of Creativity
Conclusion