Building an Integrated Online Marketing Plan

Name: Building an Integrated Online Marketing Plan
Rating: 5.0 (4 reviews)

Online Marketing

Created bySadık Vural

Last updated 5/2023

English

What you'll learn

Find Your Business Strategy
Define Your Target Customers
Research Find What Your Customers Want
Clearly Identify Business Goals and Build Processes
Develop a Long Term Marketing Plan
Turn Cookies into Customers
Measure and Modify Your Plan
The Dijital Marketing Framework
Digital Marketing Basics
Digital Marketing Key Concepts
Digital Marketing Hub and Spokes
Digital Marketing with Your Website
Digital Marketing with Paid Channels
Digital Marketing with Social Media
Digital Marketing with Email
Marketing Analytics Skills

Course content

17 sections • 65 lectures • 5h 37m total length

Enter2:44
The strategy problem5:55

Knowing who you are 1.15:26
Ground your marketing in knowing yourself and your company, then articulate customer value with concrete benefits, answering what's in it for me using customer-focused examples.
Defining your narrative statement 1.210:32
Identifying emotional needs 1.35:52
Identify the emotional needs behind consumer choices, from comfort, variety, and certainty to significance, connection, growth, and contribution, and apply the need behind the need in marketing.
Create your value statement 1.48:19
Develop a customer-centered value statement and concise pitches (32nd and 140-character) for your online marketing plan that highlight tangible benefits, emotional needs, and appeal across Salesforce and Microsoft Dynamics.

Identifying customer groups 2.17:03
Identify customer groups using needs-based statements to segment travelers into recharge, security, traditional, variety, and self-planner types, then tailor content around independence, variety, and shared needs.
Creating a customer persona 2.28:24
Measuring customer lifetime value 2.34:41
Explore how to segment customers by profitability using recency, frequency, and monetary analysis and compute customer lifetime value by subtracting acquisition and operating costs.
Quantifying customer loyalty 2.46:52

Understanding the purpose of content marketing 5.15:45
Planning content assets 5.26:09
Plan a diversified content asset for the Explore California nature guide by selecting media types and coordinating in-house and external resources on a calendar-driven production plan.
Creating a long-term content calendar 5.38:15
Centralize all worksheets into a long-term content calendar that maps topics, trends, holidays, assets, and hashtags for blog, social, and email, enabling timely planning, engagement, and repurposing content across months.
Curating content 5.44:19

How to develop a marketing strategy 2.14:00
Develop a flexible marketing strategy by defining your value proposition and target market, then align channels and the customer journey across touchpoints to persuade buyers.
How to identify your target market 2.24:15
How to create your customer persona 2.34:26
How to create your customer persona 2.43:34
How to establish goals for digital marketing 2.53:14
How to develop your digital marketing KPIs 2.64:04
Develop granular KPIs for each marketing objective to measure activity performance, such as cost per acquisition for online ads and open rates for email campaigns, prioritizing metrics that drive revenue.
How to draft a one page marketing plan 2.73:56
Draft a one-page marketing plan that maps customer problems, existing solutions, personas, and a unique value proposition, then outlines channels, revenue and cost structures, and key metrics.

Requirements

you will learn everything you need to know

Description

In a recent survey, 47% of marketers stated that their biggest obstacle to online marketing was a lack of strategy. Unfortunately, in my experience, I have seen that to be true in many companies. I want to help you avoid this common pit fall. Hello, I'm Matt Bailey, I'm a digital marketing speaker, trainer, and best-selling author. I provide in-house training for some of the biggest brands in the world. Google, Microsoft, IBM, Procter and Gamble, and Disney. In order to be successful, I want to share with you ways you can focus on good data, predictable trends, and lessons learned to create your online, marketing strategy. After more than twenty years in the digital marketing industry, I've worked with many successful companies who had something in common. All of them had a specific strategy that kept them on course despite changes, new technologies, and challenges. They had an internal directive coupled with an emphasis on data that allowed them to avoid mistakes, resist marketing fads, and focus on what works. In this course, I'm going to share successful methods with you. First, I'll show you how to define your business and articulate a clear plan. Second, I'll share ways you can identify and research your audience. Third, I'll discuss ways you can incorporate different technologies. Fourth, I'll explain how you can evaluate what is best for your business and finally, you'll integrate your content marketing into lead generation Having a clear plan to success is vital with the overwhelming amount of marketing choices you have to make. I look forward to helping you build confidence in your marketing and improving your business as you'll know what to do, when to do it, why you're doing it, and how to measure and improve.

Who this course is for:

Anyone who wants to trade online

Building an Integrated Online Marketing Plan

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