What you'll learn
- Find Your Business Strategy
- Define Your Target Customers
- Research Find What Your Customers Want
- Clearly Identify Business Goals and Build Processes
- Develop a Long Term Marketing Plan
- Turn Cookies into Customers
- Measure and Modify Your Plan
- The Dijital Marketing Framework
- Digital Marketing Basics
- Digital Marketing Key Concepts
- Digital Marketing Hub and Spokes
- Digital Marketing with Your Website
- Digital Marketing with Paid Channels
- Digital Marketing with Social Media
- Digital Marketing with Email
- Marketing Analytics Skills
Requirements
- you will learn everything you need to know
Description
In a recent survey, 47% of marketers stated that their biggest obstacle to online marketing was a lack of strategy. Unfortunately, in my experience, I have seen that to be true in many companies. I want to help you avoid this common pit fall. Hello, I'm Matt Bailey, I'm a digital marketing speaker, trainer, and best-selling author. I provide in-house training for some of the biggest brands in the world. Google, Microsoft, IBM, Procter and Gamble, and Disney. In order to be successful, I want to share with you ways you can focus on good data, predictable trends, and lessons learned to create your online, marketing strategy. After more than twenty years in the digital marketing industry, I've worked with many successful companies who had something in common. All of them had a specific strategy that kept them on course despite changes, new technologies, and challenges. They had an internal directive coupled with an emphasis on data that allowed them to avoid mistakes, resist marketing fads, and focus on what works. In this course, I'm going to share successful methods with you. First, I'll show you how to define your business and articulate a clear plan. Second, I'll share ways you can identify and research your audience. Third, I'll discuss ways you can incorporate different technologies. Fourth, I'll explain how you can evaluate what is best for your business and finally, you'll integrate your content marketing into lead generation Having a clear plan to success is vital with the overwhelming amount of marketing choices you have to make. I look forward to helping you build confidence in your marketing and improving your business as you'll know what to do, when to do it, why you're doing it, and how to measure and improve.
Who this course is for:
- Anyone who wants to trade online
Instructor
After the International Trade Department, he completed his MBA on "International Marketing" at Çukurova University, and his Ph.D. on "International Business Management" in St. Clements University. He worked as an import-export assistant in the export department of the Göl-Taş Göller region cement factory. After working actively in all operations as an import-export assistant at Acar Group, he continued to work as the Export Manager for the WİNSA brand, a brand of Sabancı Holding. Transferred as Marketing Manager.
He worked as a trainer and consultant at TOBB (ITSO) for four years. Vural has been to many countries such as Belgium, the Capital of Europe, Germany, Ukraine and Romania, where he carried out International Marketing and sales, carried out brand management studies and played an important role in increasing Turkey's export potential by creating dealer networks.
He is the author of the book "The Man Who Doesn't Give You His Business Card" and "Marketing 3,5". He gives trainings, seminars and speeches on International Branding, Marketing, Sales, Foreign Trade, Export Promotion, Entrepreneurship to National and International companies, especially the companies that are in the top 500 of Turkey. Co-Founder at Q7