Building a Winning Start-Up
What you'll learn
- Understand the frameworks necessary to build a sustainable and scalable business
- Create value for your key stakeholders
- Excel in your chosen environment and industry of operation
Requirements
- Basic business knowledge
Description
Content
The Building a Winning Start-Up course is a comprehensive and easy to follow guide to successfully launching and growing your business. The course is divided into 4 modules.
Module 1: Building a Strong Foundation
In this module you’ll have the opportunity to define your business idea, develop an identity and shape the internal structures and processes required to create a strong foundation for your business
Module 2: Understanding Your Environment
This module will guide you through the process of supplementing the internal structures you developed in Module 1, with an understanding of your industry and target customers through market research and industry analysis
Module 3: Number Crunching
Compiling and analyzing the right financial data is often a challenge for entrepreneurs. This module will create an opportunity to take the stress out of financial management by providing an opportunity to learn about profitability, forecasting and performance assessment
Module 4: Communicating Your Value
Once you’ve invested time in building a strong foundation, understanding your environment and conducting financial analysis, you need to spend time sharing your ideas with those around you
Each module includes assessments to test knowledge and templates to make it easy to apply the lessons learned to your own business.
The course takes approximately 1.5 hours to complete (includes time to complete quiz and knowledge checks).
Who this course is for:
- All current and prospective entrepreneurs
Course content
- Preview05:53
Instructor
![Juliana Taylor](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 2 Reviews
- 11 Students
- 1 Course
Interests
Start Smart was founded by Juliana A. Taylor in 2011 to empower entrepreneurs, through the provision of business and financial literacy tools. She has a strong interest in entrepreneurship, and in particular emerging markets. Juliana looks forward to the opportunity to contribute towards the development of businesses around the world.
Education and Experience
Juliana holds an AB in Economics from Princeton University and a Masters in Management Studies from Duke University’s Fuqua School of Business. She has also spent time working for Google in Ghana on its business and university outreach initiatives, and Accenture in Washington, D.C. as a consultant for federal, private sector and nonprofit clients.
Published Work
• “Is West Africa Ready for a Common Currency: A study of WAMZ and the Eco”, UCLA Undergraduate Journal of Economics, Vol. 1, Spring 2010
• Start Smart Business Plan Guide
• Start Smart Guide to Brand Differentiation
• Start Smart Launch Roadmap