Building a Prospect Pipeline (TM) for RV Sales Professionals
4.6 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
973 students enrolled

Building a Prospect Pipeline (TM) for RV Sales Professionals

Generating Warm Sales Leads
4.6 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
973 students enrolled
Created by D. Scott Smith
Last updated 5/2018
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The industry average commission for an RV sale is $800. I will show you the exact steps I am using to generate leads. This method has generated 195 Leads in 40 days! What is your close ratio? At 1 in 50 that's $3,200 in additonal commission. If you turn 1 in 20 leads into a customer you would generate over $7,200 in commission - all from leads YOU generate and own.
  • My promise to students: at the end of this course you will generate lists of warm prospects.
  • Students completing this course will have a pipeline of potential customers that they generate and own. These sales professionals will not be waiting for their turn at someone walking onto the lot.
Requirements
  • Basic familiarity with setting up accounts with online services.
  • Computer with internet (optional: mobile phone with email).
  • Willing to invest a portion of a sales commission to build a business.
Description

Sales is a rewarding profession and it can be a pain-in-the-butt. It is nice to be compensated for the work  
you put into the role. Others you know may be in a job that works them to death – plenty of extra hours  
without extra pay. In sales you have control …or do you? 


Many times the activity at a dealership is slow, traffic is slow, phones are quiet, but the people you work  
with may not be so quiet. You might be trying to work your leads while a co-worker drones on about  
something or is a complainer. The management team and owner might be brining on even more sales  
representatives. 


You are waiting your turn and for someone to arrive on the lot, waiting for the phone to ring, hoping for  
a prospect to “be back” at the dealership. You trust the promotions being run will drive traffic. The  
internet leads might be given to you. If you leave the dealership for a better offer, what about the  
contacts you have built and the potential for repeat business? 


What if you could take control? What would it mean to not be waiting in line for some prospect to walk  
onto the lot. What if you had a list of prospects you owned? 


The good news: You have the ability to build your own brand and business portfolio. All you need is the  
tools to make it happen. You are in the right place. We are going to get you setup with everything you  
need to build your business.

Who this course is for:
  • This course is designed for Sales Professionals who are not willing to sit and wait for prospects to come to the dealership. The Sales Professional that will benefit from these lessons understands the value of cultivating relationships with prospects to turn them into customers.
  • This is not a course in sales training - it is designed to teach the exact steps to build a pipeline of prospects.
  • Those taking the course must be willing to invest in building their brand and list of prospects.
  • Sales is a rewarding profession and it can be a pain-in-the-butt. It is nice to be compensated for the work you put into the role. Others you know may be in a job that works them to death – plenty of extra hours without extra pay. In sales you have control …or do you?
  • Many times the activity at a dealership is slow, traffic is slow, phones are quiet, but the people you work with may not be so quiet. You might be trying to work your leads while a co-worker drones on about something or is a complainer. The management team and owner might be brining on even more sales representatives.
  • You are waiting your turn and for someone to arrive on the lot, waiting for the phone to ring, hoping for a prospect to “be back” at the dealership. You trust the promotions being run will drive traffic. The internet leads might be given to you. If you leave the dealership for a better offer, what about the contacts you have built and the potential for repeat business?
  • What if you could take control? What would it mean to not be waiting in line for some prospect to walk onto the lot. What if you had a list of prospects you owned?
  • The good news: You have the ability to build your own brand and business portfolio. All you need is the tools to make it happen. You are in the right place. We are going to get you setup with everything you need to build your business.
  • We all know purchases are emotional. Clients would like to think they are weighing all the options and selecting the right recreational vehicle for them. What really happens is an impulse decision. The sales professional that is with them when the desire to purchase hits them receives the commission.
  • My aim is to get you in front of as many prospects as possible and keep you there. When the moment to buy is there - so are you.
Course content
Expand all 14 lectures 01:23:29
+ Fast Start: Creating Warm Leads
5 lectures 27:52

Take control of Lead Generation

Preview 01:07

Facebook is actively used by 1 in 7 people on the planet each week. Businesses and sales professionals can reach very targeted audiences through a Business Page. In this lesson we cover the steps required to setup a Page for a Sales Professional.

Preview 05:16

We will create your first Leads Campaign. In this section you will determine the type of Campaign you will be running in Facebook. There are several options - you will select "Leads".

Attracting Leads (Part One) - Campaigns
02:05

The second part of generating Leads consists of creating an Ad Set. In this section you determine the audience, including geography,  demographics, and set your budget. I recommend starting with at least $100.

Attracting Leads (Part Two) - Ad Sets
08:05

In this third part of creating an ad we choose the images and ad copy (text). Image selection is important.  Many RV ads present exterior photos of the coaches - I have found interior pictures are better.

Attracting Leads (Part Three) - Advertisment Images and Words
11:19
+ Leads Automation and Efficiency
5 lectures 38:34

We started generating leads in the first section, now we automate the process to speed contact with the prospect.

Leads Delivered to Your Phone
01:01

This is an optional step; however,  unless you automate the delivery of Leads you will need to manually pull a report. Automatic Lead delivery speeds your ability to respond in near-real-time.

Using Automation Tools
06:05

These tools have no-cost options and add to your professionalism.

Online Presence, Scheduling, and Appointments
09:44

One key to building your business is being efficient. In this segment I cover how to schedule posts to your Facebook page. This allows you to spend only  a few minutes each week and share valuable content with your prospects.

Scheduling Content Posting to Social Media
09:30

We know not all of your prospects will be ready to make a purchase decision when you talk to them the first time. Keeping in touch through a newsletter allows you to in-front of prospects and provide valuable information . 

Building Relationships with Prospects: Staying Connected
12:14
+ Measuring Ad Effectiveness
2 lectures 06:58
Measuring Leads Generation Effectiveness
00:44

You will want to access you Leads and other statistics on your ads.

Gathering the Numbers; Measuring Effectiveness
06:14
+ Building a Personal Brand
2 lectures 10:05

You now have control over your business. business although you may be employed by a dealership,  you are responsible for your success.  Join me in the Facebook group for additional assistance.

Prospect Pipeline TM - Wrapping it All Up
03:29

Creating content for a newsletter can be a challenge and is easy to allow procrastination to stall your good intentions.  In this bonus section I give you a simple process to creating a newsletter doing what you already do every day!

Preview 06:36