Building a Facebook Chatbot in Chatfuel

Name: Building a Facebook Chatbot in Chatfuel
Rating: 4.5 (2412 reviews)

A Comprehensive Guide to Monetizing Messenger for Brands & Businesses

Created byAndrew Demeter

Last updated 8/2017

English

What you'll learn

Respond to users with Artificial Intelligence
Set up behavioral retargeting to drive sales
Add up-sells to your e-commerce bot
Automatically migrate user data to MailChimp & Google Sheets
Analyze bot trends to improve conversion rates
Grow your reachable users with Facebook Ads
Use JSON plugins to expand functionality
Hide Chatfuel branding
Transfer ownership of a bot to a client without their password
Personalize your messages with predefined user data
Onboard new users quickly
Add GIFs and emojis to your bot
Integrate native audio & video to your bot

Course content

7 sections • 31 lectures • 2h 51m total length

Introduction1:02
Building chatbots in Chatfuel doesn't require coding, but designing a user-friendly bot takes time and lots of testing. In this course, I'll show you how to develop a valuable bot for your clients or customers.
5 Benefits of Facebook Messenger Chatbots5:34
Messenger bots are shaping the future of social media marketing because, among other reasons, they enable brands and businesses to achieve better engagement than email marketing and they provide infinitely more user data than websites.

If you are a marketing consultant, this lecture will help you sell clients on why they need to implement a Facebook chatbot into their digital strategy.
Quiz #1

"Welcome Message" & "Default Answer" Blocks4:01
You will learn about the functions of Chatfuel's "built-in" blocks and how they impact user experience.
Gallery & List Plugins4:30
You will learn how to add Gallery and List plugins to your Messenger bot and the distinct use cases for each of them.
Quick Replies for User Navigation4:19
You will learn how to integrate Quick Replies and why they are a crucial navigational feature for your chatbot's users.
Introduction to Artificial Intelligence5:52
You will learn how to minimize error messages by teaching your chatbot to respond with Artificial Intelligence to the messages that users send it.
Introduction to "Broadcast" Tab8:41
You will learn how to automatically send mass messages...

To all reachable users
To only certain users who match specific criteria
At particular times of the day and on defined, recurring schedules
Deploying Bots, Persistent Menus, & Transferring Ownership8:42
You will learn how to...

Deploy your bot to a Facebook page
Organize your persistent menu
Transfer your Messenger chatbot to a client's page (without an admin role)
Introduction to "Grow" Tab4:01
You will learn how to...

Find your m.me link
Submit your bot to Facebook for discovery
Set up your chatbot to message those who comment on your posts
Analyzing User Data4:40
You will learn how to access Chatfuel's data and analyze trends to optimize both user experience and conversion rates.
Getting Help from Chatfuel Community1:04
You will learn how get your questions answered and issues resolved by a helpful, responsive community of Chatfuel developers.
Quiz #2

Resizing Product Photos4:57
You will learn how to properly resize product photos in Chatfuel to avoid unwanted cropping.
Buy Buttons & Stripe Payments8:00
You will learn how to configure a basic e-commerce store inside your Facebook chatbot.
Product Variations with User Attributes9:50
You will learn how to generate data dynamically for each user, instead of creating a new block for every possible product variation, which will save you hours of time.
Behavioral Retargeting with User Attributes10:59
You will learn how to intelligently retarget your Facebook Messenger audience by setting up user attribute "triggers" for each block.
Adding Up-Sells4:57
You will learn how to sell more products by prompting users to buy similar items to their purchase history.
Promoting Chatbot with Facebook Ads5:49
You will learn how to share your chat bot with the world using Facebook Ads.
Quiz #3

Introduction to User Input Plugin4:42
You will learn how to collect data from users and save that data to a user attribute for later use.
Introduction to Send Email Plugin5:26
You will learn how to export the user data acquired in your Facebook Messenger chatbot to email addresses of your choice.

The "Send Email" plugin is extremely valuable for getting notified via email when a bot user submits an inquiry form.
Migrating Data to Google Sheets9:08
You will learn how to migrate user data from the Facebook bot to Google Sheets for easier data management.
Migrating Data to MailChimp9:24
You will learn how to capture a chatbot user's email address in Chatfuel, migrate that data to MailChimp where they will be added as a subscriber, and then automatically onboarded onto your mailing list sequence.
Quiz #4

Adding GIFs3:21
You will learn how to find GIFs on Google Images and integrate them into your Messenger bot.

In most cases, GIFs are preferable to video because they are more lightweight in terms of file size.
Adding Emojis2:47
You will learn how to add emojis to your chatbot.
12 AI Inputs Every Bot Should Answer3:48
You will learn how to anticipate user inputs so that you can program AI responses to them, minimizing error messages for users.
Writing an Onboarding Script3:57
You will learn how to effectively onboard users to your bot by managing their expectations and describing how to interact with the Messenger interface.
Quiz #5

Randomizing Error Messages6:58
You will learn how to create multiple error messages so that users will not be annoyed by receiving the same, repetitive response to their unrecognized inputs.
Embedding Chatbot on WordPress Site8:51
You will learn how to embed two unique buttons ("Send to Messenger" and "Checkbox") on your WordPress site so that website visitors will be converted into chatbot subscribers.
Responding to Stickers with AI3:52
You will learn how to program your Messenger bot so that it will intelligently respond to Facebook stickers.
Creating Landing Pages4:13
You will learn how to automatically create a personalized landing page for your chatbot using Chatfuel.
Linking Blocks to Facebook Ads4:30
You will learn how to directly connect the blocks in your chatbot to Facebook ads using Messenger destinations.

Requirements

Google Sheets
MailChimp
Photoshop
Facebook Ads
Facebook Messenger

Description

Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client's social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you're selling — stand out from the competition.

Some advantages of building Facebook bots include...

90% open rates, compared to the average 30% with email marketing
Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
Reach all your fans without paying Facebook to "boost" your posts
Personalize your sales pitches using Facebook data, proving to customers that you understand them
Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you're a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.

Who this course is for:

Social media marketers
Branding consultants
"DIY" business owners

Building a Facebook Chatbot in Chatfuel

What you'll learn

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Course content

Introduction2 lectures • 7min

Familarizing Yourself with the Dashboard9 lectures • 46min

Building an E-Commerce Store6 lectures • 45min

Creating a Contact Form4 lectures • 29min

Extending Functionality4 lectures • 14min

Conclusion1 lecture • 4min

Advanced Tips & Tricks5 lectures • 28min

Requirements

Description

Who this course is for: