Building a Facebook Chatbot in Chatfuel

A Comprehensive Guide to Monetizing Messenger for Brands & Businesses
Free tutorial
Rating: 4.6 out of 5 (2,059 ratings)
39,341 students
Building a Facebook Chatbot in Chatfuel
Free tutorial
Rating: 4.6 out of 5 (2,059 ratings)
39,341 students
Respond to users with Artificial Intelligence
Set up behavioral retargeting to drive sales
Add up-sells to your e-commerce bot
Automatically migrate user data to MailChimp & Google Sheets
Analyze bot trends to improve conversion rates
Grow your reachable users with Facebook Ads
Use JSON plugins to expand functionality
Hide Chatfuel branding
Transfer ownership of a bot to a client without their password
Personalize your messages with predefined user data
Onboard new users quickly
Add GIFs and emojis to your bot
Integrate native audio & video to your bot


  • Google Sheets
  • MailChimp
  • Photoshop
  • Facebook Ads
  • Facebook Messenger

Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client's social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you're selling — stand out from the competition.

Some advantages of building Facebook bots include...

  • 90% open rates, compared to the average 30% with email marketing
  • Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
  • Reach all your fans without paying Facebook to "boost" your posts
  • Personalize your sales pitches using Facebook data, proving to customers that you understand them
  • Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you're a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.

Who this course is for:
  • Social media marketers
  • Branding consultants
  • "DIY" business owners
7 sections • 31 lectures • 2h 51m total length
  • Introduction
  • 5 Benefits of Facebook Messenger Chatbots
  • Quiz #1
  • "Welcome Message" & "Default Answer" Blocks
  • Gallery & List Plugins
  • Quick Replies for User Navigation
  • Introduction to Artificial Intelligence
  • Introduction to "Broadcast" Tab
  • Deploying Bots, Persistent Menus, & Transferring Ownership
  • Introduction to "Grow" Tab
  • Analyzing User Data
  • Getting Help from Chatfuel Community
  • Quiz #2
  • Resizing Product Photos
  • Buy Buttons & Stripe Payments
  • Product Variations with User Attributes
  • Behavioral Retargeting with User Attributes
  • Adding Up-Sells
  • Promoting Chatbot with Facebook Ads
  • Quiz #3
  • Introduction to User Input Plugin
  • Introduction to Send Email Plugin
  • Migrating Data to Google Sheets
  • Migrating Data to MailChimp
  • Quiz #4
  • Adding GIFs
  • Adding Emojis
  • 12 AI Inputs Every Bot Should Answer
  • Writing an Onboarding Script
  • Quiz #5
  • Course Recap
  • Randomizing Error Messages
  • Embedding Chatbot on WordPress Site
  • Responding to Stickers with AI
  • Creating Landing Pages
  • Linking Blocks to Facebook Ads

I build bots.
Andrew Demeter
  • 4.6 Instructor Rating
  • 2,059 Reviews
  • 39,341 Students
  • 1 Course

Andrew Demeter helps brands monetize conversations with their customers by building Facebook Messenger chatbots that automate e-commerce, lead generation, and customer support. 

Demeter has built 100+ Messenger experiences for influencers (Prince Ea), travel brands (Contiki), and even major movie studios. He has also consulted with Fortune 500 companies.

What Demeter enjoys most about bots is creating memorable user experiences. Whereas traditional websites require visitors to create an account, enter their personal information, then buy a product, Messenger bots pre-populate Facebook users' profile data.

In a world where time is money, Messenger chatbots result in more sales and happier customers.