Building a Digital Business Strategy

Name: Building a Digital Business Strategy
Rating: 4.3 (9442 reviews)

Learn to develop and align digital business strategies for products, marketing and operations.

(9,442 ratings)

21,685 students

Created by Mike Connor

Last updated 12/2015

English

English [Auto], French [Auto],

What you'll learn

Lead their company in defining an integrated digital business strategy

Requirements

No materials or software are required.

Description

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.

Align Your Company on Developing a Successful Digital Business Strategy

Learn what an integrated digital business strategy is

Learn why an integrated strategy is critical and how to communicate it

Align your company on the process required to create a winning strategy

This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.

It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.

It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

This is Part One of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program".

Part One includes:

Market drivers and digital disruption

Transformational opportunities and threats

Working with visionary customers and partners

Development of transformational digital product, marketing, and operational systems strategies.

Capabilities and competencies required to build and sustain your company's role as a digital leader including:

“Always-On" Customer and Technology Insight

Leading Edge Data / Analytics

Continual Innovation

Development of a Digital Culture

And, and overview of the key phases of digital transformation

Part Two titled “Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program".

These courses are part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

The Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

Who this course is for:

This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization
This isn't a course on digital marketing strategy

Mike Connor

CEO, Silicon Valley Insurance Accelerator (SVIA)

4.4 Instructor Rating
29,807 Reviews
63,365 Students
4 Courses

SVIA is the insurance industry's first open innovation outpost. As CEO, of SVIA and Chair of their Insurance Disrupted Conference series, Mike facilitates the development of ongoing dialog of innovation that is defining a digital generation of the industry. SVIA provides executives insight and connections to emerging technology, companies, investors, and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry-specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.

NewTech Match an Online Innovation Community & Platform
Mike is Co-Founder of NewTech Match. NewTech Match brings innovators together from across the globe. Subscribers can create individual, company, project, and capabilities profiles, as well as upload and share content. The site makes it easy for innovators to find solutions, companies, content, and people based on industry, technology, and innovation domains.

Innovation Trailblazers Webinar Series Host
Mike hosts an ongoing series of webinars. Each webinar brings leading innovators together. During the webinar, Mike and his guests discuss the challenges, opportunities & solutions forming a digital generation of the insurance industry. An industry that is digitally integrated with the ecosystems surrounding industries, homes, cities, and transportation systems.

Author, Speaker, Consultant. Mike is a recognized author, analyst, speaker, and consultant in digital strategy, innovation, transformation, and leadership. He is the author of “Competing for the Digital Future | A Leadership Program for Digital Strategy and Transformation, and the book, “Creating Insanely Great Customers | Always On Innovation”.

Industry Background. Mike worked for Steve Jobs as one of Apple's first product managers and has also worked in a leadership role for Silicon Graphics and Adobe Systems as well as a number of hi-tech startups. He has consulted for startups and fortune companies including Boeing, AT&T, HP, Shell Oil, IBM Global Services, and CISCO.

He is an experienced leader with a background as an entrepreneur, product management, product marketing, business development, technology evangelism, channel development and management, digital transformation, and as an industry analyst and strategist. A background that gives him unique insight into what it takes to create insanely great teams, products, and companies.

Personal Mike lives in Silicon Valley with his wife and two daughters. His passions include playing jazz drums, skiing, biking, and hiking.