Building a Content Marketing Team

Analyzing the types of Content Marketing professionals required for a Content Project
Rating: 3.7 out of 5 (36 ratings)
5,164 students
Building a Content Marketing Team
Rating: 3.7 out of 5 (36 ratings)
5,164 students
Understand the profiles of professionals required for a Content Project
Learn the qualities of professionals executing a Content Project
Learn ways to conduct a Content Project efficiently and economically

Requirements

  • Wish to learn more about executing a Content Project
  • Desire to learn about new ideas
  • Interest in learning more on Content Marketing

Description

One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.

We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore   the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.

For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.  

In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication. 

This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field. 

Who this course is for:

  • Everyone interested in learning more on Content Marketing

Course content

1 section • 8 lectures • 55m total length
  • Introduction
    08:01
  • Hiring the Right Team
    09:27
  • Hiring an Efficient Content Team
    08:30
  • Content Strategist and Content Manager
    03:50
  • Content Curators, Writers and Editors
    05:55
  • Inducting Professionals in a Content team
    05:58
  • Content Management System
    04:52
  • Measuring Performance
    09:12

Instructor

Online Tutor
Girijan Raghavan
  • 3.7 Instructor Rating
  • 1,007 Reviews
  • 31,235 Students
  • 15 Courses

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.