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Building a Content Marketing Team
Rating: 3.9 out of 5(55 ratings)
7,399 students

Building a Content Marketing Team

Analyzing the types of Content Marketing professionals required for a Content Project
Created byGirijan Raghavan
Last updated 2/2017
English

What you'll learn

  • Understand the profiles of professionals required for a Content Project
  • Learn the qualities of professionals executing a Content Project
  • Learn ways to conduct a Content Project efficiently and economically

Course content

1 section • 8 lectures • 55m total length

  • Introduction8:01

    The introduction lecture of this course explains the importance of building a team for the content related works of a brand. It further relates the significance that employees has in the success of a project and how vital it is for a brand to have the right people for implementing its content strategy.

  • Hiring the Right Team9:27

    This lecture explains the importance of hiring the right person for a job and describes that an employee should be hired based on the scope of a job and the suitability of the person for the job.

  • Hiring an Efficient Content Team8:30

    This lecture gives you questions that one should ask to find the right person for a particular job and describes the importance of objectivity in selecting an employee for a company.

  • Content Strategist and Content Manager3:50

    This lecture explains the requirements and characteristics of an ideal Content Strategist and a Content Manager.

  • Content Curators, Writers and Editors5:55

    This lecture explains the requirements and characteristics of an ideal Content Curator, Writer and an Editor. 

  • Inducting Professionals in a Content team5:58

    This lecture explains the stages of inducting each type of professional into the content team.

  • Content Management System4:52

    This lecture briefly explains a Content Management System.

  • Measuring Performance9:12

    This lecture discuss the metrics which are monitored to check the performance of a content project in an ongoing project or one that is completed.

Requirements

  • Wish to learn more about executing a Content Project
  • Desire to learn about new ideas
  • Interest in learning more on Content Marketing

Description

One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.

We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore   the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.

For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.  

In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication. 

This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field. 

Who this course is for:

  • Everyone interested in learning more on Content Marketing

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