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Learn Digital Marketing 2026: SEO, Paid Ads, SMM, GTM, Web!

Name: Learn Digital Marketing 2026: SEO, Paid Ads, SMM, GTM, Web!
Rating: 4.5 (27 reviews)

Learn Everything in Digital Marketing - PPC, SEO, GTM, SMM, Email Marketing, Content Marketing, Website Development!

Created byTanmoy Das

Last updated 12/2025

English

What you'll learn

SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.

Course content

141 sections • 704 lectures • 47h 22m total length

Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.6:24
Learn how Google Ads lets online businesses advertise worldwide, generate traffic and leads, and run search, display, and video ads, with account setup and billing.
Google Ads Auction, Google Network, Ad Rank, Quality Score18:26
Explore how the Google Ads auction and the search and display networks work, including ad rank and quality score, to optimize bids, relevance, and landing page experience.
Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation21:03
Navigate the Google Ads account structure from account to campaigns, ad groups, ads, and keywords, and master key metrics like impressions, clicks, CTR, conversions, and cost per conversion.
SEARCH CAMPAIGN CREATION9:07
Learn to create a search campaign in Google Ads: set objectives, choose a search campaign, configure bidding, targeting, keywords, and ad details, then review and publish after Google checks.
Search Campaign Creation Assignment

Keywords Research, Keyword Selection, Keyword Planner Tool12:55
Master keyword research and selection with the Google Keyword Planner. Explore keyword types: one word, two or three word, and long tail, with data like volume and bids.
Keyword Match Types6:00
Discover how Google ads use keyword match types: broad, phrase, and exact, to trigger ads, with Nike shoe examples. Learn when to apply each match type in campaigns.
Negative Keywords, Negative Keyword Lists5:23
Utilize negative keywords and lists in Google Ads to filter irrelevant queries, improve click-through rate, and reduce spend by applying them at campaign, ad group, or account level.
Search Terms3:03
Navigate the search terms report to see user queries that trigger ads, clicks, impressions, and CTR. Select performing queries to add as keywords or identify negative keywords to refine campaigns.
Keyword Assignment

Google Ads Formats Overview7:44
Discover and compare Google Ads formats, including responsive search, shopping, dynamic search, display, call, mobile app, and video ads, to drive branding, leads, traffic, and app downloads.
Responsive Search Ad3:10
Build a responsive search ad in Google Ads by setting the final URL, creating up to 15 headlines of 30 characters, 90-character descriptions, with pinning, then submit for review.
Dynamic Search Ad4:19
Create a dynamic search ad inside a Google Ads search campaign by setting up a dynamic ad group and defining dynamic ad targets such as categories or specific pages.
Responsive Display Ad4:08
Create a responsive display ad inside a Google Ads display campaign. Upload images, logos, and videos, enter final URL, business name, headlines, and descriptions; review, and go live after approval.
Call Ad3:23
Learn to create a call ad in google ads by selecting a campaign and ad group, configuring country, phone number, landing page, and headlines, then submit for approval.
Google Ads Extensions Overview8:11
Explore Google Ads extensions and assets, including sitelink, location, call, callout, structured snippet, price, promotion, app, lead form, image, affiliate location, and logo extensions—clicks incur costs.
Sitelink Extensions2:24
Learn to create sitelink extensions in Google Ads, choosing account, campaign, or ad group level, and enter sitelink text, descriptions, and final URLs.
Call Extensions1:15
Create and configure call extensions in Google Ads across account, campaign, or ad group levels by selecting country, entering a phone number, and saving to display on mobile ads.
Callout Extensions1:09
Learn to create a call out extension in Google Ads by using the assets section, entering text, and saving at account, campaign, or ad group level.
Location Extensions1:46
Create a location extension in Google Ads by linking a Google Business Profile, then add it from the assets section to drive store visits.
Structured Snippet Extensions1:34
Create structured snippet extensions in Google Ads by defining a header from predefined options, adding brand details to enrich ads on mobile and desktop.
Price Extensions1:42
Learn to create a price extension in Google Ads from the assets section, inputting product details, pricing, and a final URL, and review its mobile and desktop display.
Promo Extensions2:05
Create a promotion extension in Google Ads by defining the occasion, selecting monetary or percentage discounts, naming the product, adding the final URL, and setting conditions for mobile and desktop.
Lead Form Extensions5:04
Create a lead form extension in Google Ads by configuring headline, description, and questions (name, phone, email), privacy policy URL, and image; submission message and CTA; export leads as csv.
App Extensions1:27
Create app extensions in Google Ads to drive Android or iOS app downloads by linking your app, adding a line text, and directing users to the Google Play Store.
Business Name & Business Logo1:29
Learn to create the business name and logo extensions in Google Ads by completing advertiser verification and activating the extension after approval.
Keyword Insertion7:10
Learn dynamic keyword insertion to tailor ads by inserting keywords into headlines, letting one ad promote multiple products with a default text fallback.
Countdown3:09
Apply the countdown feature to ads to create a live timer showing days to go until your event, increasing urgency and driving traffic to your website on the event day.
Location Insertion3:00
Apply location insertion to tailor ads for multiple locations, automatically showing the user's city or state in headlines and descriptions, with a default text when location is unavailable.
Ads Assignment
Ad Extensions Assignment

Bidding Strategy Overview2:44
Learn Google Ads bidding strategies, including manual bidding (cpc), automated bidding with maximize clicks, maximize conversions, target impression share, and target cpa, plus semi-automated enhanced cpc, cpm, cost-per-view YouTube.
Manual CPC2:29
Learn how to set up manual CPC bidding in Google Ads, select the manual CPC option in campaign settings, and bid on keywords with max CPC.
Maximize Clicks2:10
Maximize clicks uses Google algorithm to auto-bid on keywords to generate more clicks and drive website traffic; set up by selecting maximize clicks in bidding with a max CPC cap.
Maximize Conversions1:51
Use the maximize conversions bidding strategy in Google Ads to automatically maximize conversions by leveraging historical conversion data to target favorable ecommerce selling situations.
Maximize Conversion Value2:04
Master maximize conversion value bidding in Google Ads to optimize bids by product prices, boosting high-ticket revenue while reducing low-ticket bids for maximum campaign revenue.
Target Impression Share2:24
Apply target impression share bidding in Google Ads to boost impression share with automated bidding. Set target share, ad location, and a max CPC bid to control spend and visibility.
Target CPA2:18
Apply target CPA bidding in Google Ads to automatically maximize conversions while keeping the average cost per conversion within a chosen limit, making campaigns more economical and profitable.
Target ROAS2:24
Apply the target roas bidding strategy to automate bidding and achieve a chosen revenue target per ad spend, using conversion value divided by cost as the roas.
Enhanced CPC2:58
Explore enhanced CPC bidding in Google Ads, a semi-automated approach that manually sets keyword bids, while the algorithm raises good keywords and lowers underperforming ones for conversions or value.
CPM Bidding1:53
Learn CPM bidding in Google Ads to pay per thousand impressions, ideal for branding, and apply it to display and video campaigns via viewable impressions in campaign settings.
CPV Bidding1:44
Learn how CPV bidding sets a cost per view for video ads, and how to target CPV by setting your bid in Google Ads video campaigns.
Bidding Strategy Assignment

Display Network Overview3:58
Explore the Google display network, its millions of content sites, and how to target ads by relevance using audience and content targeting, including affinity, in-market, demographics, topics, placements, and keywords.
Display Targeting - Affinity2:54
Learn to apply affinity targeting in display campaigns by selecting affinity audiences based on users' interests and habits, navigating Google's category lists, and saving and applying targets.
Display Targeting - Demographics2:29
Target audiences with display campaigns using demographics like age, gender, parental status, and household income. Learn to apply these categories in Google Ads through the audiences section.
Display Targeting - Detailed Demographics2:46
Target specific consumer groups in display campaigns using detailed demographics—parents of infants, toddlers, or teens; school goers; marital status; education; and home ownership status.
Display Targeting - In-Market2:28
Identify in-market audiences to reach active Google network shoppers with high purchase intent. Use them in display campaigns for purchase and consideration goals by selecting relevant in-market categories and subcategories.
Display Targeting - Life Events1:54
Target users on the display network using life events like graduation, job change, moving, marriage, and retirement, by applying life events targeting within your display campaigns.
Display Targeting - Topic2:23
Learn how to apply topics targeting in display campaigns using the Google Display Network. Choose content categories and subcategories, like auto or finance, to target websites based on their content.
Display Targeting - Placement3:37
Target placements in a Google Ads display campaign by selecting websites, YouTube channels, videos, apps, and app categories; add manually or search by product to find relevant options.
Display Targeting - Keywords2:10
Learn how to use display keywords targeting in Google Ads within content targeting to define your business and enable contextual targeting on the display network.
Display Targeting - Custom Audiences5:55
Learn to create custom audiences in Google Ads using custom affinity and custom intent, defining interests, purchase intentions, search terms, site visits, and apps for targeted display campaigns.
Display Targeting - Combined Audiences3:42
Explore how combined audiences in Google Ads blend affinity and in-market segments to target a specific customer, boosting conversion potential.
STANDARD DISPLAY CAMPAIGN CREATION10:00
Log in to Google Ads and create a standard display campaign with a brand awareness objective, then configure location targeting, radius targeting, and language targeting to reach your audience.

What is Conversion Tracking & How to setup Conversion Tracking2:16
Explore how conversion tracking in Google Ads records purchases, form fills, and signups by placing a Google tag and event snippet on your website to measure ad performance.
Website Conversion Tracking15:19
Define a conversion action in Google Ads and set up website conversion tracking with a Google tag and event snippet, specify action value, then implement the code and test.
App Conversion Tracking1:57
Learn how to set up app conversion tracking in Google Ads, including linking your app and creating a new conversion action for installs, in-app purchases, or actions.
Phone Call Conversions3:16
Learn to set up and track phone call conversions in Google Ads by creating a phone call conversion action, linking it to call extensions, and configuring call length and value.
Import - Google Analytics1:51
Explore how to import conversions from Google Analytics GA4 properties into Google Ads using the import option in conversion actions, for web, app, or third-party sources.
Measurement - Attribution3:21
Explore measurement attribution in Google Ads, comparing last click and data-driven models to credit conversions along the user journey in the attribution section.

Remarketing Overview3:12
Discover how remarketing in Google ads follows site visitors with a Google tag to display ads within the Google network. Learn the IP addresses needed for search and display campaigns.
Audience Manager4:45
Use audience manager to build a remarketing list of website visitors who don’t convert, generate and paste the Google Ads tag, then link the list to the campaign.
REMARKETING CAMPAIGN CREATION5:48
Learn to create remarketing campaigns in Google Ads by linking a remarketing list to display and search campaigns, set budgets and targeting, and build image, logo, and text ads.
App Users1:48
Create an app users remarketing list in audience manager, link your app to a Google Ads campaign via Google Play, and target non-purchasing app users with search or display ads.
Youtube Remarketing3:48
Learn how to create a YouTube remarketing list in Google Ads, link your YouTube channel, and target engaged viewers with display or search ads across campaigns.
Customer List2:10
Use Google Ads audience manager to remarket by uploading emails and addresses or linking data sources like Amazon Redshift, S3, or BigQuery for search and display ads.
Custom Combinations3:33
Create custom combination remarketing lists by merging website visitors with customer lists to target users who check multiple products in display or search campaigns.
Google Analytics1:31
Learn how to use Google Analytics data for remarketing by linking your Google Analytics property to Google Ads, importing users, and targeting them with search and display campaigns.
Lead Form Segment2:14
Create a remarketing list from lead form extensions to capture data from submissions. Link this lead form segment to a search or display campaign to follow leads with ads.

Youtube Overview6:16
Learn YouTube advertising on Google Ads, including four ad formats (skippable in-stream, non-skippable in-stream, in-feed, bumper) and the requirement to link a YouTube channel for campaigns.
YOUTUBE INSTREAM AD CAMPAIGN CREATION5:56
Create a skippable in-stream ad campaign in Google Ads by configuring campaign objective, video campaign type, location and demographic targeting, budget, ad group, and a YouTube video ad for approval.
IN FEED AD CAMPAIGN CREATION4:58
Learn digital marketing 2025 explains how to create an in-feed ad campaign in Google Ads, including video objective setup, CPV bidding, targeting, and format options.
BUMPER AD CAMPAIGN CREATION4:38
Create a bumper ad campaign in Google Ads with a six-second video, targeting options, and CPM bidding to maximize video reach and impressions.
15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION3:35
Create a 15-second non-skippable in-stream ad campaign on Google Ads to boost branding and awareness with video reach, budgeting, targeting, and final URL setup.
AD SEQUENCE CAMPAIGN CREATION5:31
Learn how to create a video ad sequence campaign in Google Ads for awareness, using custom or automatic sequences and multiple video formats across YouTube and the Google Display Network.
TARGET FREQUENCY CAMPAIGN CREATION3:39
Learn to build a target frequency campaign in Google Ads, setting weekly impression targets, CPM bidding, and video ad formats across YouTube and display networks.
AUDIO ADS CAMPAIGN CREATION3:20
Create an audio ads campaign in Google Ads to reach YouTube listeners with audio ads, setting CPM bid, budgets, dates, networks, location and language targeting, ad groups, and landing page.

Shopping Ads Overview, Google Merchant Center Account3:25
Learn how shopping ads in Google Ads showcase product images, prices, and store names to drive e-commerce sales, and how to set up and link a Google Merchant Center account.
MERCHANT CENTER ACCOUNT CREATION14:38
Set up a Google Merchant Center account, verify ownership, and activate ads. Upload products manually or via feeds with a Google spreadsheet, then link to Google Ads for shopping campaign.
SHOPPING ADS CAMPAIGN CREATION12:22
Learn to build a Google Ads shopping campaign with campaign, ad group, and product group structure, subdividing by brand, condition, and product ID, plus manual CPC, budgets, and negative keywords.

Requirements

NO digital marketing experience is required!

Description

Hi Guys,

Welcome to my course - Learn Digital Marketing 2026: PPC, SEO, GTM, SMM, Email Marketing, Content Marketing, Website Development!

In my course you will learn everything about Digital Marketing. I have created video lessons on every topic and feature of Digital Marketing. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

This is the most detailed course on Digital Marketing you will ever find on the internet. I have created different sections based on different topics of Digital Marketing and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it.

This course will give you a 100% understanding of Digital Marketing and after going through this course you will be capable of applying these concepts in building your own online business or handling Digital Marketing of your clients.

At such a low price, you're going to get 599 detailed video lessons, 57 assignments, 1 quiz, 2 practice tests & 7 digital download resources. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

Complete Paid Ads

Topics you will learn in this part:

- Google Ads Overview

- Keyword Research

- Google Ads Formats

- Google Ads Bidding Strategies

- Google Display Network

- Google Conversion Tracking

- Google Ads Remarketing

- Google Video Ads

- Google Ads Certification

- Facebook Marketing

- Facebook Ads Basics

- Facebook Ads Campaign Creation

- Facebook Pixel Setup

- Facebook Ads Bidding Strategies

- Facebook Ads Custom Audiences

- Facebook Ads Lead Gen Campaign

- Facebook Ads Sales Campaign

- Facebook Ads Certification

- Microsoft Ads Overview

- Introduction to Keywords

- Microsoft Ads Formats + Extensions

- Microsoft Ads Bidding Strategies

- Microsoft Ads Audience Network

- Microsoft Ads UET Tag Setup

- Microsoft Ads Remarketing

- Microsoft Shopping Ads

- Microsoft Ads Mobile App Campaign

- Microsoft Ads Shared Library

- Microsoft Ads Certification

- LinkedIn Ads Overview

- LinkedIn Ads Formats

- LinkedIn Ads Bidding Strategies

- LinkedIn Ads Audience Templates

- LinkedIn Ads Conversion Tracking

- LinkedIn Ads Retargeting

- LinkedIn Ads Lead Gen Campaign

- LinkedIn Ads Dynamic Ad Campaign

- LinkedIn Ads Carousel Image Ad Campaign

- LinkedIn Ads Conversation Ad Campaign

- LinkedIn Ads Document Ad Campaign

- LinkedIn Ads LinkedIn Video Ad Campaign

- LinkedIn Ads Event Ad Campaign

- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign

- How to use Reports in LinkedIn Ads

- LinkedIn Ads Billing Center

- LinkedIn Ads Business Manager

- LinkedIn Ads Certification

The Ultimate SEO Guide

Topics you will learn in this part:

- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction

- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends

- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length

- Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking

- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies

- Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp

- Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies

- User Experience - What is UX, User Metrics that affect SEO Rankings

- Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO

- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird

- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular

- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning

- Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)

- Competitor Research - Competitors

- URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures

- Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together

- Google Search Console Tools - Tools to check Search Performance and Indexing

- Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages

- How To Get .Edu Links From Universities

- SEO Backlink Strategies

- Link Building and Boosting SEO with Memes

- Local Google SEO and Google Map Ranking

Social Media Marketing

Topics you will learn in this part:

- What is Social Media Marketing

Marketing Mythbusters

Branding Introduction

What Makes a Powerful Brand?

Make a Brand Style Guide

Content Marketing 101

Get Endless Content Ideas

Get To Know Canva

Find Free to Use Content

Design Powerful Graphics

Make Captivating GIFs

Create Powerful Videos

Who this course is for:

Entrepreneurs, business owners, bloggers, social media fans
Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!
Anyone who owns a website and wants to increase web traffic, conversions, and sales
Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business

Learn Digital Marketing 2026: SEO, Paid Ads, SMM, GTM, Web!

What you'll learn

Explore related topics

Course content

Google Ads Overview4 lectures • 55min

Introduction to Keywords4 lectures • 27min

Introduction To Ads & Extensions19 lectures • 1hr 4min

Bidding Strategies11 lectures • 25min

Introduction to Display Network12 lectures • 44min

Introduction to Conversion Tracking6 lectures • 28min

Introduction to Remarketing9 lectures • 29min

Introduction to Video Ads8 lectures • 38min

Introduction to Shopping Ads3 lectures • 30min

Introduction to Performance Max1 lecture • 10min

Requirements

Description

Who this course is for: