
Move from a promising idea to a tested business model by vetting and developing concepts before launch, guided by entrepreneurship insights from this course introduction.
Start with the customer to identify the user and payer needs and the market gaps, then balance child appeal with mom's concerns for a viable product.
Assess whether the team has the knowledge and experiences to execute the idea, then fill gaps to cover the business side with partners who complement industry expertise and market needs.
Explore Steve Blank's customer discovery and search process, validate customers and solutions through pivots—zoomed, zoom out, value capture—until the market confirms the right business model.
Match customer service to the business model and customer expectations. Tailor relationships to context, from efficient, quick transactions to personal, premium renovations; align pricing with the value proposition.
Connect with customers by selecting and optimizing information channels, distribution methods, and cost-aware, highly targeted promotions that build trust, educate markets, and drive sales.
One of the biggest myths about starting a new business is that it all begins with a business plan. This is not true. Developing a strong Business Model is the starting point for ensuring a new business has the highest chance of success. This Entrepreneurship course provides step-by-step instruction that leads entrepreneurs through the process of evaluating an idea for a new business and then developing a strong Business Model. This course is designed to help both experienced and first time entrepreneurs. Experienced entrepreneurs will find the process taught in this class to be a better path to success. The instructor has taught entrepreneurship on and off for thirty years and has started more than a dozen businesses. The material in this course completely changed how he teaches entrepreneurs and how he has approached his most recent startups. First time entrepreneurs will learn a process for developing an idea and building a business model that will serve them throughout their entrepreneurial careers, no matter how many businesses they eventually launch. If a business plan is required for financing the business, the entrepreneur will have a solid business model that will serve as a strong foundation to build a credible and believable business plan.
Take this Entrepreneurship Course on Business Modeling now and learn how to become more successful in your entrepreneurial career.