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How to Build Free & Effective Landing Pages Step-By-Step
Rating: 4.2 out of 5(16 ratings)
2,557 students

How to Build Free & Effective Landing Pages Step-By-Step

Ultimate Step-By-Step Guide to Build Free Landing Pages to Boost Conversions, Email Opt-in, Sales and more..
Last updated 4/2020
English
English [Auto],

What you'll learn

  • What are Landing Pages?
  • How To Use Landing Pages & Ideal Uses
  • Landing Pages vs. Websites
  • Why You Need A Landing Page
  • What to Write on Your Landing Page
  • Integrate Google Retargeting
  • Integrate Google Analytics
  • Integrate Facebook Pixel
  • Using Search Engine Optimization Tools
  • Adding Meta Image & Description
  • How to Use Custom Domains
  • Color Theory
  • Using eBook Landing Pages
  • Using eCourse Landing Pages
  • Using Invite Landing Pages
  • Using Pre-Launch Landing Pages
  • Using Coming Soon Landing Pages
  • Using Lead Generation Landing Pages
  • Product Landing Pages
  • Webinar Landing Pages

Course content

1 section15 lectures1h 9m total length
  • Introduction2:32

    discover why landing pages offer better analytics, retargeting, and easier customer segmentation than a web site for paid ads, with examples from a clothing brand course.

  • 8 Ways to Use Landing Pages10:16

    Discover eight practical uses of landing pages, from capturing emails with ebooks to promoting courses, webinars, pre-launch access, invites, and lead generation.

  • How to Build the Actual Landing Page16:47

    Build a landing page for an e-book step-by-step using Mailer Lite, selecting templates, customizing header and forms, and adding social proof, a countdown, and a pop-up signup.

  • How to Build Your Success Page2:55

    Learn to build a powerful success page, using a thank you video or image and optional upsell links, while customizing design and colors to guide subscribers beyond the landing page.

  • Hosting Your Page URL & Preview2:44

    Discover how to find and preview your landing page, and publish to save work. Use mailer lite's subscribe.page to create subdomains like join.merchant.com and prepare for a custom domain.

  • Setup Your Subscriber Group2:33

    Create a subscriber group, name it, and use segmentation to organize your list, filtering by sign-up source, location, and other fields to tailor landing-page emails.

  • Landing Pages vs. Websites4:04

    This lecture explains the difference between landing pages and websites, showing that landing pages focus on a single call to action, limit navigation, and capture emails or signups.

  • What to Write on Your Landing Pages4:10

    Learn to craft effective landing pages by structuring a bold headline, matching ad copy, compelling media, social proof, and a clear call to action with benefit statements.

  • How to Add Custom Domain1:58

    Learn how to attach a custom domain to your landing pages by adding a subdomain, configuring a CNAME record in DNS, and enabling SSL for an active, validated page.

  • Fix SEO & Facebook Share7:31

    Optimize your landing page by setting a strong page title, meta description, and targeted keywords with keyword tools, then configure Facebook share image and title for better visibility.

  • Explore Facebook Pixel1:50

    Discover how to integrate the Facebook pixel into MailerLite landing pages. Paste the pixel code using the code button and leverage retargeting data for Facebook ads.

  • Explore Google Analytics2:44

    Explore Google Analytics to understand your landing page visitors, time on page, and traffic sources such as Instagram or Facebook. Install the site tag in MailerLite and test traffic.

  • Color Theory1:49

    Apply color theory by choosing a consistent color palette that reflects your brand, uses friendly greens and light blues to convey trust, and avoids overly bold colors.

  • Automate Your Workflow5:31

    Set up an automation workflow that triggers when a subscriber joins your group to automatically send the e-book, using personalized emails, templates, and GA tracking, then activate the workflow.

  • Thank You2:06

    Thanks for joining the course on building free and effective landing pages; connect via Instagram or email, and consider leaving a review.

Requirements

  • Computer & Internet Connection
  • Basic Computer Skills
  • Good attitude and notebook :)

Description

Have you noticed that most personal brands, online businesses are now using landing pages? Do you know why? Why not just use your website, right?

You see the thing about websites are there is so many options for your visitors that there is no direct path or one thing you want them to actually do when they are on your site. So they end up just looking and leaving without doing anything which does not add value to your business.

When you use a landing page what happens is, you eliminate all the distractions. You build a seperate page with only one intention in mind, do you want to sell a product? do you want to capture an email address? do you want to get them to sign up for a webinar?

You could do this with ClickFunnels but this is a free alternative.

Great! You can build a landing page for it. By the way, it is also free. You don't need to pay for it unless you want premium features.

In this course, I break down for you exactly why and how to use landing pages, and actually how to build them all by yourself quickly.

No Coding Experience Required.

  1. What are Landing Pages?

  2. How To Use Landing Pages & Ideal Uses

  3. Detailed Overview

  4. Landing Pages vs. Websites

  5. Why You Need A Landing Page

  6. What to Write on Your Landing Page

  7. Integrate Google Retargeting

  8. Integrate Google Analytics

  9. Integrate Facebook Pixel

  10. Using Search Engine Optimization Tools

  11. Adding Meta Image & Description

  12. How to Use Custom Domains

  13. Color Theory

  14. Using eBook Landing Pages

  15. Using eCourse Landing Pages

  16. Using Invite Landing Pages

  17. Using Pre-Launch Landing Pages

  18. Using Coming Soon Landing Pages

  19. Using Lead Generation Landing Pages

  20. Product Landing Pages

  21. Webinar Landing Pages

  22. Thank You

If you found this useful, please leave a great review and just learn more by watching the other courses

Because the more you learn, the more you earn :)

Sincerely,

Yaswanth Nukasani

Who this course is for:

  • Aspiring Web Developers
  • Digital Marketers
  • Entrepreneurs, Creatives
  • Book Authors
  • Those who want to build landing pages