Build A Website Design For Any Business

A simple technique to find out what is the most searched term related to your business

The most searched keyword is the least effective tool unless you combine it with a locational hack

Use the SEO Wiz to find 3 keywords, add a website description for the seo and get found on google by connecting your website to google search console.

A title tag is one of the most important on-page optimizations which needs to be unique and intelligently worded for effective SEO.

A title tag is used to tell search engines what’s the ‘name’ of your page and is one of the most important on-page optimizations. It’s a very strong signal for search bots to understand what the page is all about. The title tag is part of the metadata, along with the meta description of the page. Main items to include in the title tag of your site’s main pages are: business / site name, a keyword, and if you work in a specific area (precise location) - Keyword or Page Name | Location (Optional) | Business Name. Additional keywords are for your meta description. Wix sites are 70 characters, we recommend that you keep your meta title between 55 – 60 characters, including spaces. One way to reduce your title’s length is to remove all ‘stop words’ such as, ‘the’, ‘to’, ‘in’, etc. Keywords are 2 - 5 word phrases.

Let’s look at an example:Private Yoga Classes | New York City | Jessica’s Yoga Studio

Overloading your title tags with keywords will dissuade people from clicking on your page. ‘Yoga Classes | Yoga Private Course | Yoga Instructor’, as a title.

A homepage title should look like this: Terrific Tacos | Homemade Mexican Food | NYC.

Duplicate or copied content is a big no-no. This applies to your titles well. If your title tags are the same, search engine bots may get confused and won’t know how to rank your pages. That’s why you must write unique titles for each of your pages. For pages, make sure it’s aesthetically pleasing by using capital letters where necessary.

Learn some important tips on dos and don’ts for meta page description text. Recommended to keep it to 160 characters long. Write a description that would inform and interest users in a search result. There's no minimum or maximum length but make sure it's long enough to be shown in Search and contains all the information users would need to determine whether the page will be useful to them. Avoid:

• Writing a description meta tag that has no relation to the content on the page.

• Generic descriptions like "This is a web page" or "Page about baseball cards".

• Filling the description with only keywords.

• Copying and pasting the entire content of the document into the meta tag.

Use unique descriptions for each page helps in searches where users may bring up multiple pages on your domain. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.

Fill out the overview & general info tab for localising your business. Here are additional seo tips for localisation - https://support.wix.com/en/article/localizing-your-site-for-seo

Steps to setup the biggest data tracker for your website.

Add the Google Analytics tracking code to your website

Register your business with google on “Google My Business” at https://www.google.com.sg/business/sign-up/index.html

Setting up once you get the verification code from Google My Business

Learn how to manage your DNS records to connect your domain to google search console

Find out where to go to get google to crawl your website whenever you make changes. You can crawl a website 10 times in a month

Learn how to use a systematic workflow to ensure you have a standardized design process for mobile and desktop versions of your website. Download pdf at http://bit.ly/webdesigndimensions

Save time by setting a default font and colour template for your website

Learn about creating a logo from scratch using the wix logo maker, canva or what the prospect of outsourcing the design could look like

Learn how to implement a systematic font and colour scheme for clean website design

Add a lightbox and a subscriber form to expand your mailing list

Find out how to do seo optimisation on your youtube channel, find out where to go to enable longer videos, monetization, live streaming, custom url, create upload defaults

Talk directly to your customers in real time on your mobile phone with wix chat.

Set up an automatic reply to connect with customers after they connect with you whether it’s a contact or subscribers form.

Learn how to optimise adding a short trailer video into the website on a strip using handbrake.

Strips are the best organisational tool in wix to help you separate your website into sections which can be easily moved around or duplicated into columns

Learn how to add images from your hard drive or from another wix website along with buttons to give a professional look

Add suitable alt text to all your images to make sure google bots can find them so they show up on search engine searches. Search engines cannot ‘see’ your pictures. That’s why you need to make sure you add ‘alt text’ to each one of your pics - textual description for your images. It enables Google’s bots to understand what is showing on your screen. You will be rewarded with a better SEO, both for your website in the general search results and for each of your images in Google Images.

The recommendation is not to exceed 125 characters, otherwise your alt text may not be read completely. Your image description should not be something like: “Belgian homemade waffles covered in blueberries and rainbow colored sprinkles on pink plates with pretty napkins and a cup of tea with milk and a teapot all laid on hexagon white tiles.” Words are like calories, you don’t want to overindulge. Keep it short by describing the focal points of the image: “Appetizing breakfast of waffles with toppings and tea.” Most of the time, you can also omit phrases such as “a picture of” or “an image of” to reduce your character count.

Strategies to help you optimise image sizes to improve the loading speed of your webpage

An effective column styled presentation tool that can be used to showcase products in a systematic and easy way. Look out for the bonus tip on suitable image dimensions

Learn how to link a button to a page

Add images with a wix pro gallery and learn some powerful tips on optimising your images for the gallery

Learn how to add a youtube video that looks clean and slick on your website

Here is how you can make a playlist of videos and a comparison between adding uploaded videos and using youtube videos

Add a single track to your website and take note of the risks involved with confusing customers

Use the spectacular wix music player to help you sell albums from your website.

Embed music on to your website from external music companies like soundcloud or mixcloud

Every page needs to be checked and edited to have an equally good look when viewed on the mobile

Learn how to control the way traffic visualises content on your page by hiding, showing and duplicating pages

Pin your menu to all pages so visitors can easily find the menu anytime

A great tool to help you navigate to different sections on pages

Anchors can also be made into a menu that is pinned on a page

Adding anchors into your horizontal is a preferred technique for swift page navigation

Learn how to create a clean form and add the anti spam component of recaptcha into your wix contact forms

Learn how to connect a gmail account of yours to your website

Use these tools to make elements on your page align neatly next to each other

Give some character to your website using animation, fade and parallax effects

A wonderful place to find useful tools like the Wix FAQ, visitor analytics & hit counter

Create a membership page to allow selected users to access certain types of content on your website

Learn how to add tools from other websites into your wix website with the html code

Wix offers credit / debit card, paypal, alipay, wechat pay or manual payments and this lesson will show how to accept payments via credit / debit card and paypal

Discover the pricing for getting advanced paypal or stripe features to accept payments for products smoothly

Sell digital or physical products with one of the plans for a wix online store

Sell services like classes or appointment bookings with complex pricing customisation using wix online bookings

Use wix ascend to capture new customer emails in exchange for products that can be sent via a link

Learn how to integrate buttons or widgets from an external shop to sell products on your wix website.

Discover the all in one ticketing solution to manage your events either online (with zoom integration) or in person using this incredible tool.

If you are selling videos in the form of online courses or other types of services learn the pricing and steps of how to use the wix video tool to either sell or rent your videos out.