From Technology Terror To An Online Business, Step-by-Step
3.8 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
40 students enrolled

From Technology Terror To An Online Business, Step-by-Step

Non-techie guide to building your foundation on the Internet - website, email list, content, productivity, traffic
3.8 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
40 students enrolled
Created by Carol Bremner
Last updated 6/2019
English
Current price: $35.99 Original price: $54.99 Discount: 35% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 28 mins on-demand audio
  • 11 articles
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Have a website/blog of your own on the Internet
  • Add interesting and relevant content to your site
  • How to use the Wordpress content management system
  • Set up an email service and start to build a list of potential customers
  • Learn some online tools to save you time and help you build your online presence
Requirements
  • Desire to learn.
  • Basic computer ability
  • Wordpress if you choose to use it
Description
  • This course was updated in May 2019.

  • Over 56 lectures and 6 hours of content!

  • Instructor available daily for questions

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Lots of in-depth coverage

Even if you already have online experience there are tidbits and information to be learned. - Patti Arbon

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Promoting your business on the Internet is like driving that car. You don't need to know all about the engine before you can go anywhere. If that were the case, the auto manufacturers would be bankrupt. 

For some reason, most of us are intimidated by Internet tools. We need an expert. And we spend a lot of money on those experts, but do we really need to?  Have you hired someone to design your website, but now you can't make changes without contacting your webmaster for every little change?

Or do you have a blog, but it's taking up all your time, or no one can find it on the Internet, or if they do, you aren't sure how to keep in touch with them so they'll visit again and remember you?   

Yet you know that it can't possibly be as hard as it seems. You know people just like you who are using the Internet to attract clients and customers, are sharing their expertise and are growing their businesses. And they still have time to live! 

You can be one of those successful marketers, using the Internet to reach the people who want and need what you have to offer.

I cover the features and best practices you need to know about building an online presence and leave out the non-essentials. Then we go on to using email marketing tools like Aweber to build a relationship with your audience! 

In these recorded video sessions, we'll take a look at the foundational pieces and the time-saving tools to build your home on the Internet.

Each session was originally a live webinar and includes questions from other people just like you - busy people who want to use the technology without having to spend hours figuring it all out. Once the webinars ended, they were turned into videos that you can watch and listen to whenever you like. 

Who this course is for:
  • Non-technical people who want to establish an online presence to share their expertise
Course content
Expand all 61 lectures 05:57:41
+ Introduction
2 lectures 01:04

Many of these videos were all originally given as webinar  sessions in alphabetical order on all the aspects of marketing online,  so there may be occasions when the final slide on a video can be disregarded. I am in the process of updating and editing all videos so that won't always be the case.

Preview 00:20
+ Blogs And Websites
12 lectures 01:11:11

Points Covered Include:

- Difference between a blog and a website
- Free or paid
- Decisions to make

Understanding Blogs and Websites
14:05
Considerations When Starting a Blog
01:49

I got the following question about choosing a domain name: "What is your take on carrying out a keyword research on your niche for domain name? Since most businesses typically chose a domain name of their business name, wouldn't it be better to a domain name of their niche than of the former?"

My answer:I agree with you that a domain name should contain keywords rather than the name of their business. In my case, I used my own name for one of my websites because I am trying to brand myself.

Preview 01:55

Choosing a domain name and a place to host your website isn't always so easy. Here are some tips to help you through the process.

Tips For Domain Names and Hosting
16:15

This video and the downloadable pdf will give you tips and steps for registering a domain name and then connecting it to a hosting service. Updated for 2019.

Preview 06:22

This video includes information about the free Wordpress blogging service, not to be confused with having your own hosted Wordpress installation.  

What About Wordpress.com?
02:14
Tumblr and Blogger
06:31
Blogging Ideas
12:31
Topic Ideas For Your New Blog
02:03
Different Types of Blog Posts
01:39

I had the following question posed by a student: "Would it be an issue with Google in relation to duplicate content If an article is re-posted on my blog?  Even with credit back to the author, it's still the same piece of content and same as from the original source page. Would this be perceived as "plagiarism" so to speak?

After double-checking with Google, this was my answer: "There has been a lot of misunderstanding about how Google treats "duplicate content". What Google frowns on is a website that has the same content more than once on that same site, giving the impression that the website contains more material than it really does. The following paragraph is from Google's Support Forum:  "Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city." People who have put articles into an article bank with their bio on the end of it have given permission to publish. In that case it is not plagiarism. But to re-post someone else's article, even with credit to the author, is not a good idea without that author's permission. In that case, I would maybe just post a part of the article and the author's name and a link to the full article. Then you aren't copying it."

Preview 03:43
+ Wordpress Specific Videos
13 lectures 01:38:20

Wordpress can be customized in so many ways, you might like to take some time to decide how you want your site to look and to function.

Preview 06:47
Wordpress Settings Overview - Part One
07:57
Wordpress Settings - Part Two
05:43
Wordpress Themes
08:42

Widgets allow you to easily change the look of your Wordpress site and add specific areas to your sidebars, header area, and footer, as desired.

Wordpress Widgets
04:40

Wordpress Pages
08:33

Wordpress Posts and Permalinks
03:59
Formatting Wordpress Posts
11:17
Wordpress Custom Menus
04:34

Plugins are created by many different developers and allow you to use your Wordpress website as so much more than a simple site. There are plugins for a membership site, for a store, for contact information and scheduling appointments, to limit comment spam, to secure your website, etc.

Wordpress Plugins
08:19
Wordpress Plugins I Use
02:20
+ Email Marketing
9 lectures 01:11:28

Different email services are available and may or may not be a good idea to use. These include:
- free email service available from your host  (not recommended)
- from a personal email account  (not recommended at all)

We will cover:

        - building a list by having an opt-in form
- single and double opt-in
- why offer a freebie for subscribing?

Your Email List and Incentive Offer
10:25

Some tips for creating a free incentive offer to get people to sign up for your email list.

Creating a Successful Incentive Offer
01:28

Beacon.by is a great alternative to create an easy and attractive incentive offer. I love this tool!

Preview 10:24

Aweber is a popular email service, used by many online marketers. In this video, we'll look at setting up an email list and talk about autoresponders and broadcast messages.

Preview 07:26
Email Marketing and Adding Your Incentive Offer as a Download
13:46
Tips For Your Email Autoresponder Series
00:39
Extra Features With Email Services
06:26
+ Content Marketing
4 lectures 34:18

This lecture mentions places that can give you content ideas, such as HARO, which stands for Help A Reporter Out.  No matter what your topic, these sites will give you some creative thoughts to pursue.

Getting Ideas For Your Content
15:31

Wondering what terms like 'evergreen content' or 'PLR' mean? This video will answer some of those questions.

Tips For Content Marketing
03:45
Forums
06:22

A podcast is a great way to get your message out to the world and by using Libsyn and their Wordpress plugin, it's easy to add to your site.

Preview 08:40
+ Productivity
4 lectures 29:29

In this video, we'll look at the following Productivity Tools:

  • picresize.com

  • colorpic

  • PinIt

  • Hootlet

  • Libsyn

  • Beacon

  • Quozio

  • Screencastomatic


Preview 18:54
Earning From Your Blog
01:44

Affiliate marketing is one of the easiest ways to make money from your blog, and the simplest to start. You begin by selecting an affiliate program from one of the popular affiliate networks. You can either post a review on your blog about the product (complete with your affiliate link) or post ads along the side of your posts (also with your affiliate link). Affiliate marketing is simple to implement because you don't have to worry about creating a product.  An easy way to keep track of affiliate links is by using a Wordpress plugin called Pretty Links.

Using Pretty Links For Your Affiliate Offers
07:27
+ Traffic
3 lectures 21:59

In this video, we'll talk about the following points:

What is traffic?
- Why do you want it?
- How people search. Keywords? Long-tail?
- Website statistics? AW Stats, Wordtracker or Google Analytics
- Backlinks?
- Top Free Ways? Article Marketing, Forum Marketing, Satellite Blogs, SEO, Social Bookmarking, Social Media Marketing, Video Marketing
- Paid traffic? PPC, solo ads, press releases
- Website address on all communication

Getting Traffic To Your Site
20:04
Getting Visitors To Your Blog
01:09
+ Audio Lectures
11 lectures 27:34

Udemy has changed their policy regarding audio lectures and you will no longer be able to access these audio files from the course platform itself. Please download and unzip the files in order to listen to them. This zipped file contains the following audio lectures:

  • Questions to ask yourself before creating your website
  • Domain Name tips
  • Steps to register your domain
  • Setting objectives for your website
  • Making sure your website gives a sense of security to readers
  • Why you should use email marketing
  • Capturing customer names
  • Keeping in touch with your customers
  • Including a clear Call to Action
  • What are re-directs and anchor text and how to use them
  • What are search engine spiders and how to feed them
Preview 04:11
Domain Names Audio
04:51
Steps To Register Your Domain
04:01
Setting Objectives For Your Website
01:37
Does Your Website Give a Sense of Security?
01:58
Why Use Email Marketing?
01:26
Capture Customer Names
01:27
Keeping In Touch With Your Customers
01:42
A Clear Call To Action
02:58
Using Re-directs and Anchor Text
02:22
Search Engine Spiders
01:01
+ Conclusion
3 lectures 02:16
Bonus Lecture - Connecting With Me
01:26
Bonus Lecture - Resources
00:05