Complete 2019 List Building & Email Marketing Course
4.0 (76 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,719 students enrolled

Complete 2019 List Building & Email Marketing Course

Capture Targeted Subscribers, Build Rock Strong Relationships and Optimize Your List for Long-Term Responsiveness
4.0 (76 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,719 students enrolled
Last updated 6/2015
English [Auto]
Current price: $83.99 Original price: $119.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Build your very own email list from scratch
  • Understand the mechanisms behind building a list of email addresses
  • Leverage the reach of your business by creating a subscriber database
  • Integrate email communication into the marketing practices of your business
  • Choose the right Email Service Provider according to your needs and budget
  • Import email lists into your ESP and/or create a new one
  • Get familiar with landing and squeeze pages and how you can use them to turn visitors into subscribers
  • Create your own landing or squeeze pages with a simple drag and drop procedure
  • Maximize the efficiency of signup forms, optin boxes and popups to increase the amount of subscribers
  • Take advantage of incentives (or baits) to increase the amount of people signing up to your list
  • Target your traffic to increase the quality and responsiveness of your subscribers
  • Drive free traffic to your forms by taking advantage of content marketing, social media and niche marketing
  • Integrate the fundamental element of all email communication into your daily email practices
  • Write and test different subject lines for maximum impact and open rates
  • Master the art of writing your own email copy in under 5 minutes
  • How to get your subscribers to actually OPEN your emails
  • HOW and WHEN to monetize your list
  • No autorresponder needed to start taking this course
  • You do not need to own a list of email addresses to take this course
  • You need to know that list building is a permanent practice, and once you start building your list, you'll need to invest time into growing it and keep communicating

If you are not seeing the email channel as a money making machine, you have the wrong strategy ~ Hans Smellinckx

A recent study conducted by the The Radicati Group, a technology research firm, shows that there are 3.9 BILLION accounts. They predict that this number wlll grow to 4.9 BILLION by 2017.

They say email is the Jason Bourne of online apps: somebody's always trying to kill it. It can't be done. So it's safe it assure we still have email marketing for a long time.

List building is probably the fastest and most secure method of creating a stable source of recurring income.

My name is Max and I'm a list builder. I've been collecting email addresses since 2009. I've always known about the relevance of owning your own list and the window of possibilities that opened when you start building yours, but It wasn't until I got the chance to see email marketing from the inside that I decided to do something about it.

For 3 years I worked as the educational content publisher and support team manager of an email service provider (ESP) in the Netherlands called INinbox. Once of the benefits of working there is getting an unlimited account, with unlimited subscriber and unlimited emails with no costs associated. I've been building my lists with that account, and up until this date I have over 85.000 subscribers combined.

Working at an ESP, and building my own lists has given me a lot of insight into the rightful practices of email marketing. What tools to use, what emails to send, where to publish your forms, how to drive in traffic, how to maximize open rates and a lot of other questions have been answered along the hand of years of experience.

I'm now one of the teachers and co-founders of iMarketXL, an education brand focused on providing our students the essential skills needed to build an entire online business from scratch.

In our latest addition to our teaching palette, list building is going to provide you with all the tools, resources and strategies needed to start building your own lists in a unique and comprehensive 3 phase process in which you will see me build yet another list of subscribers from scratch.

Every day in which you're not building you list is a wasted one. Don't waste another one, start building your list TODAY.

Who this course is for:
  • Take this course if you think building your own email list will boost your income
  • If you want to build your own list but you do not currently have one
  • If you have an email list but it's not growing at the rate you desire
  • If you have an email list that doesn't open your emails, doesn't click on the links and doesn't make you any money
Course content
Expand all 35 lectures 02:49:30
+ About List Building
2 lectures 08:17

At iMarket XL we want to give you all of the tools you need to become the best marketer you can. And of course, List Building is an essential part of that process. My name is Max Stryker and I'm the Co-Founder of iMarket XL. Part of my experience as a product and content developer includes the position of Educational Content Developer at inInbox, an Email Service Provider (ESP) located in the Netherlands.

Overtime I've learnt a lot about the right practices to build an email list and I was given the chance the learn how email marketing works from the inside of an actual Email Service Provider.

Preview 03:52

If you're taking an online course about list building, then you might already know the real power behind it. List building can do wonders for your business and on this lecture we will cover just some of the reasons why you should be building your own list TODAY.

Preview 04:25
+ About Email Marketing
6 lectures 14:59

The strongest force behind email marketing lies in it's name. MARKETING.

Email Marketing is simply marketing done through email. And, in order for you to perform a flawless marketing campaign you need to dig a little bit into Niche Marketing. When we speak about niches, we tend to identify a specific group of people with common NEEDS, GOALS and MOTIVATIONS.

So, if you are able to identify a niche and what actually drives them, you won't have any obstacles when it comes to crafting email marketing campaigns, cause the group of people reading them will identify with their graphics, their message and the product/service being sold.

The Science Behind Email Marketing

On this video we will take a closer look into what email marketing campaigns actually are. There's no theory on this video, only visual examples of campaigns created having an audience (niche market) in sight.

Most Effective Email Marketing Campaigns

On this one-page PDF you will get to see some of the email marketing campaigns mentioned on the previous lecture and their corresponding niche markets below. This example is set to help you recognize niche markets in emails so that you can do the same in your own campaigns.

Campaigns and Matching Niche Markets [Example]
1 page
Email Marketing: The Driving Force Behind Each Email
1 question

The prime source of interaction between email marketers and subscribers is one: the inbox.

But, do we really pay attention to everything that's flowing right into our own inbox each day?

Into the World of Subscriptions: How Many Are You Subscribed to?

Email Marketing is simple... But only if you're able to look at it by analyzing the separate elements that play a fundamental role in the process of building your list. In this lecture we identify each of the important players, assigning which part they play and how they work together as a whole.

How Email Marketing Really Works

Downloadable version of concepts discussed in lecture 7

How Email Marketing Really Works [PDF Download]
1 page
+ The Phases of Email Marketing
2 lectures 06:06
Email Marketing is a process. First you need to set up all of the different elements in order for you to CATCH subscribers. You need a landing page, a squeeze page, or an optin box somewhere and you need to throw to the mix a nice incentive that appeals to your niche market. After that, you need to star bringing in the traffic. The better the source, the better the subscriber. We will make sure that we drive only the best quality traffic to turn visitors into subscribers and start COLLECTING email addresses. What do we do once we have the addresses? Yes, we star sending out emails. It's essential to create a meaningful CONTACT between list owner and subscriber. It;s the only way to boost responsiveness, cultivate relationships and maximize retention rates among your subscribers.
How This Course Is Divided: The 3 C's of Email Marketing

On this PDF you'll see the 3 phases of this course. Make sure you download it and if needed, print it out.

The 3 C's of Email Marketing [PDF Download]
1 page
+ Phase 1: Catch
10 lectures 45:37

An Email Service Provider [ESP] or Autorresponder account is the first thing you need to start creating your lists. On this video we will look over all the different emails service providers out there and which one you should use.

How to Chose the Right Email Service Provider [ESP]

On this video I'll show you how to export and import your lists into a new ESP. This is the same method we use for creating new lists, will come in handy in the following lectures.

Importing Your Lists

This is the first thing you need to do if you want to get started collecting email addresses and sending out emails. We chose Mailchimp cause they have a unique Forever Free plan an an excellent support panel.

Setting Up Your ESP Account

We've all heard the terms, but, which are the main difference between a LANDING page and a SQUEEZE PAGE?

Preview 04:31

Opt-in Boxes are signup forms that are integrated into the pages of a site. There can be located on the sidebar, below or above the content of a pot or on the top, right below or replacing the header. There are a lot of alternatives you can use to integrate them with your site (specially if you use Wordpress) and here we will cover the most effective ones.

Signup Boxes

There are many many case studies throwing out the same results. Popups work. Period. The science behind it is that, if it well does annoy a few people, it coverts higher than static signup boxes. Why? Because the visitor is surprised with them and they present the visitor a choice. Do I sign up or not. the same studies show that the visitors that sign up are higher than the ones who leave the site because of them.

Popups work

You don't have to be a coder or a web designer to create your landing or squeeze pages. On this video I'll show you how to create excellent pages with a simple Drag N' Drop editor, Instapage.

How to Create Stunning Drag n Drop Pages

Whenever you want something, you need to give out something in return. Same goes with email marketing. If you want people's email address, you need to give them something they're interested in before they signup so they are motivated enough to give you their email addresses. This incentive is what I call the bait.

Setting Up the Bait
Bait 2.0: Viral Giveaways

Nathan Barry's website is a remarkable example of email marketing done right. Not only his site offers a really smart visitor filtering solution, but the user experience is completely different depending on the interests of the people who arrive.

Remarkable Email Marketing Example
+ Phase 2: Collect
6 lectures 18:25

Phase 1 is over. We learnt everything we required to be able to go to phase 2 and now COLLECT email addresses. What you need to know now is that not everyone is a fit for the list of email addresses that you are building. You need people that will respond to the information and promotions that you will be sending. So, on this phase we will make sure to cover the best traffic sources and how to create and publish content so that you attract only the kind of susbribers you want to have in your list.

Phase 2: What Traffic to Drive

Content marketing is a really excellent way to get FREE and TARGETED traffic back the place where you published your signup forms in (whether it's your blog or a standalone landing/squeeze page). Whenever people are searching for something, they are looking for information to solve their problems, and that's where you come in. Content marketing refers about creating content that will interest someone within your selected niche (target audience). Now, if we're strategical, we don't want to publish everything on one site, we won't want to give out all of what we've got at once (and for free), so what we do is that after we get the visitor interested, we send them, back though a link, to a page in which we can keep communicating with them (so that they subscribe). After all,visitors find our content, and if they do, it's really likely they will be interested in what we have to say.

On this video we will also cover the one of the main ways to get targeted traffic, articles.

Content Marketing: Targeted Articles

Interactive articles are basically articles in which we can include media such as, pictures, galleries, videos, lists, ads, and other elements to enrich the content and ignite action. We will take a look at one of the main article 2.0 website, Hubpages, and see the advantages behind creating this type of content.

Content Marketing: Interactive Articles

Not all content needs to be read. Videos are an excellent way to drive traffic to your forms for 2 reasons. First, they are targeted, and second, they tend to go viral.

There's also a really interesting content marketing platform called Slideshare, a slide sharing service. In Slideshare, people can browse through the slides at they're on pace and they allow you to place links on them.

So, if you're already building your list, take advantage of the various sites out there you can use to get visitors, visitors you can turn into subscribers.

Content Marketing: Videos and Slides

Where does your niche hang out? That's easy, forums. People with common interests tend to group in places where they can share ideas, experiences and help each other out when they have questions. There are forums for every niche and they present us a great opportunity to get closer to them, turn them into subscribers or maybe even find out more about who they are and what they NEED.

Targeted Traffic: Where Your Niche Hangs Out

Just for you to stay on top of the wave, I included the most popular Question and Answer sites you can browse around in search of relevant questions to establish yourself as an authority and drive people to your forms.

Targeted Traffic: Q&A Sites
+ Phase 3: CONTACT your subscribers
7 lectures 39:31

Knowing the reasons WHY you are building an email list is extremely important if you want to to this more seriously. Managing a list takes time and patience, that is the only way that you can build a lasting relationship with your subscribers.

Why Contact? The Fundamental Element of Email Communication

Perhaps the single most relevant element of all email communications is this one, the headline. After all, headlines are all your subscribers can read from your message at first, and in them lies the option whether your emails get opened, of if they just blend among all the others. On this video I'll show you how to make your headlines stand out and how to maximize their open rates.

How to Contact? Headlines are Crucial

Perhaps the single most relevant element of all email communications is this one, the headline. After all, headlines are all your subscribers can read from your message at first, and in them lies the option whether your emails get opened, of if they just blend among all the others. On this video I'll show you how to make your headlines stand out and how to maximize their open rates.

How to Contact? Headlines [Part 2]

As your list starts growing, it goes through 3 main phases, cold, warm and hot. Each phase refers to a stage in which you list is or isn't ready to be offered a paid product or service. On this video I'm going to help you find out and identify each one of these stages and how to move quickly from one to the other.

When to Contact and When to Sell?

Writing good emails is a practice that is gained over time. The best way to improve at it is just by writing them. On this video, we'll speak about different techniques you can apply to go with the flow and start writing your emails.

How to Write an Email in Under 5 Minutes

On this video I'll let you in 15 secrets I have used to maximize the responsiveness and open rates of my list and how you can apply them as well.

15 Tips to Flawless Email Copy [Part 1]

On this video I'll let you in 15 secrets I have used to maximize the responsiveness and open rates of my list and how you can apply them as well.

15 Tips to Flawless Email Copy [Part 2]
+ Conclusion & Bonus Section
2 lectures 01:35

Looks like you made it to the end. But the journey is not over. I strongly encourage you to ask questions, leave a review or suggest some new additions to this course. List building is a process in which we learn new things everyday. Let's create a network in which we both can learn from each other and contribute for an overall learning experience.

You Made It! Now Let's Start Building
Email Marketing Glossary
32 pages