11 Marketing Fundamentals to Build a Profitable Business
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11 Marketing Fundamentals to Build a Profitable Business

Plus Never Become an Out of Business Statistic Like Sports Authority, Toys R’ Us, or Gander!
4.0 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,289 students enrolled
Created by John Di Lemme
Last updated 10/2018
English
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Build Long-Term, Trusting Relationships with Your Customers that will Support Your Business for Generations to Come
  • Implement Proven and Time-Tested Marketing Strategies in Your Business that will Skyrocket Your Revenue
  • Create Effective Marketing Pieces with Words and Phrases that will Grab the Attention of Your Customers Instantly
  • Set Giant Goals for Yourself and Your Business that will Guarantee that You will Never Become Complacent or Settle for Mediocrity
  • Generate Qualified Leads for Your Business by Allowing Your Customers to Speak for You - Real People with Real Results!
Requirements
  • The Desire to Discover How to Build a Successful Business and Make More Money than You Thought was Ever Possible
Description

Businesses around the world are closing their doors every day never to reopen again. It’s not because of a bad economy, too much competition, lower prices, better products/services, or any other so-called excuse for businesses that fail.  When businesses lose focus on implementing basic fundamentals and providing extreme customer, they fail.  It’s that simple.

During this Course, You'll Discover...

  • Why you should never prejudge a potential customer. It’s easy to mess this up, and getting it wrong means huge losses of revenue in the long-term especially since you likely don't even know that you are doing it.  Learning how to over-deliver for your customers and not prejudge them will not only dramatically increase your bottom line, but also strengthen your customer relationships.
  • The EXACT marketing words and phrases to activate your customers buy button. How you speak to your customers in your marketing determines whether or not they will make a purchase. These words and phrases will take your marketing to the next level by connecting your product or service to what your customers really want in a way that’s absolutely irresistible to them.  
  • How to speak a vision for your customers that shows them what results your product or service will produce for them. Tell your customers how your product or service will fulfill their needs or solve a problem that they are experiencing. If you don't tell them, then they don't know. Your goal isn't just to meet their expectations, but blow them away by exceeding their expectations, which shows your commitment to them.
  • The importance of replacing your customers’ frustration with satisfaction. This is Amazon's secret to success. Amazon “replaces” a buyer's frustration with satisfaction through extreme customer service. They don’t change the product or service or lower prices.  Instead, Amazon focuses on replacing a buyer’s bad experience with an experience of nothing less than a *5* star standard of excellence.
Who this course is for:
  • Entrepreneurs, Business Owners, Corporate Executives, Home-Based Business Owners, or Anyone that wants to Start Making Profits in Their New Business or Make More Money Their Current Business.
Course content
Expand 13 lectures 01:51:24
+ 11 Marketing Fundamentals to Build a Profitable Business
13 lectures 01:51:24

Businesses around the world are closing their doors every day never to reopen again. It’s not because of a bad economy, too much competition, lower prices, better products/services, or any other so-called excuse for businesses that fail.  When businesses lose focus on implementing basic fundamentals and providing extreme customer, they fail.  It’s that simple. 

The following *11* Marketing Fundamentals will give you a Sneak Peek of why my clients will NEVER worry about going out of business and why they are achieving record-breaking results.  I believe that you can be next so get ready to dig into this powerful teaching…


Preview 01:19

Prejudging means that you are making a mental decision about your clients before you get to know them. This will kill your business! No matter who walks into your business, keep an open mind and heart. Your goal is to build long-term relationships with your clients, but you can't do that if you prejudge them. 

Also, never prejudge what your clients want and always pour into them with expectation that your product or service is exactly what they want.  Treat every client like they are your #1 client and provide nothing less than *5* star customer service.


Preview 07:06

Don’t be afraid to dig down to the heard of your clients issue and ask "Are your currently dissatisfied with (fill in your product or service)?"  Asking direct questions and actively listening to your clients is the only way that you are going to be able to meet or exceed their needs. 

There are clients in your niche that are currently dissatisfied with the product or service that they are using. Focus on addressing that dissatisfaction by providing your product or service that solves the problem that they are experiencing.  Marketers satisfy and salespeople sell.  You are a marketer so your overall goal is to satisfy your clients by recommending your product or service and focus on building a long-term relationship with them. 

Preview 07:57

Speak a vision for your clients based on what they want. Tell them how your product or service will fulfill their needs or solve a problem that you are experiencing. If you don't tell them, then they don't know. Say to them, "This is what I see for you…"  Tell them the results that your product or service will produce for them.  It’s important that you focus on exceeding their expectations not just meeting them.

Most of the time, your clients will just tell you the minimum that they need, but you must visualize something more and provide a vision that will go well beyond that minimum. Your goal is to not only meet their expectations, but also blow them away by giving them a vision of what your product or service can do for them.  Creating an unimaginable vision for your clients will show them just how much you are committed to them.  Plus see yourself closing the sale!


Fundamental #3 - Give Your Clients a Vision
15:37

In order to provide the product or service that your clients want, you must get into their minds. How? Actively listen to them. Ask questions and then listen. After you "hear" about the problem that they are experiencing, you can provide your product or service to solve that problem. 

This is the first step in serving your client. When your clients feel that you are listening to them and focusing on their needs, they will grow to trust you.  Trust leads to loyalty, and client loyalty drives your overall business.  


Fundamental #4 – Get Into the Minds of Your Clients
16:08

These are three powerful words to use in your marketing that will instantly get the attention of your customers by giving them a visual of the problem that your product or service will solve.  Simply state, “Is this You?” and then describe the problem that your product or service solves for your clients. 

You are speaking directly to your clients.  If it doesn't get their attention, then they are not qualified leads for your business.  Too often business owners focus on speaking to the masses with their marketing when they should simply focus on clients that qualify for their business. Using the words “Is This You?” will pinpoint those clients that not only qualify for your business, but also want your product or service at that time.

Fundamental #5 - Is This You?
08:38

Don't you feel special when someone remembers something about you especially your name? It shows that they paid attention to what you told them, and this instantly creates a positive memory for you.   

 In business, a memory creates revenue. Listening to your clients and remembering things about them shows your clients that you value your relationship with them. This creates loyalty and initiates the long-term relationship building process.  While it’s free and easy for you to do in your business, it will have a huge impact on your client relationships.  


Fundamental #6 - Remember Something
11:12

This is Amazon's secret to success. Amazon “replaces” a buyer's frustration with satisfaction through extreme customer service.  They don’t change the product or service.  Instead, Amazon focuses on replacing a buyer’s bad experience with an experience of nothing less than a *5* star standard of excellence. 

You can do the same thing in your business. You are basically showing your clients how easy it is to transition from a bad customer experience to an extraordinary customer experience with a product or service that they will love.  Focus on replacing your customers’ frustration with satisfaction and creating an experience that they will never forget.

Fundamental #7 - Replace
12:03

The people that buy your product or service are the most important part of your business. Without your buyers, you have no business. They are the lifeblood of your business that keeps it alive. 

Unfortunately, businesses ruin relationships with their current buyers by focusing on new customers.  You’ve seen the horrible first time customer appreciation promotions. This is so disrespectful to your current customers that are loyal to your business. Focus on your loyal customers that have invested in your product and service over and over again and show them how much you appreciate them.

Fundamental #8 - Buyers Matter
08:33

Your business must be based on Real Reviews from Real People. People want to hear from your customers. They want to know about your customers' experience with your product or service. 

Let your reviews speak for the quality of your business and how satisfied your customers are with your product or service. You should have reviews EVERYWHERE in your business!  Show people exactly why they should do business with you and why you are the best in your industry through your client reviews.

Fundamental #9 - Review Based
09:05

This ties into the last fundamental. People want to know that Real People have achieved Real Results with your product or service. 

DO NOT USE fake testimonials like so many companies out there!  It's not only unethical, but also a quick way to destroy your business when (not if) your clients find out. Feature REAL People with Real Results in your business!

Fundamental #10 - Real People with Real Results
06:13

If you are a record breaker, then you will never become complacent! Set GIANT goals...so big that you aren't sure how you will achieve them! I guarantee that if you do that, then you will not only break records, but you will also build a huge business.  

What happens when you don't set goals? You have no vision...you have no idea where you are going or how you will get there. Don't let that be you! Be a record breaker in every area of your life!

I believe that you can be a Record-Breaker and produce massive results in your business!   The first step is to start implementing these powerful Marketing Fundamentals into your business today.  Stay focused on your goals and never, ever give up!

Fundamental #11 - Become a Record-Breaker
04:52