Build an Affiliate Marketing Website with Wix

Today’s lesson will focus on building a style, brand, layout, and color scheme for your website that will show that you are professional, polished, and serious about getting and retaining new business. The key to having a winning website is to understand your target audience, figure out what others are doing - especially others who have achieved success in your chosen niche. This will give us some patterns or themes that will serve as the inspiration for the design work we are about to embark on.

• Use Fiverr to hire a logo design firm.

• Create a specification for your business - look for other sites that you want to create something similar to.

• Come up with a clever name that include the subject of your website in the URL - very important.

• Pick a .com domain (recognized to have more authority).

• Think about a color scheme for your website - check competitor sites for some inspiration.

• Set-up the preliminary layout and style of the website.

Now that our Logo is created, we can begin formulating the approach to designing our header and footer. Getting inspiration from other websites is key at this stage to save time and money learning what other people in your market place have had to figure out the hard way.

In the last video we setup the header section of our website. Today we delve into more of the details for each page. It always helps to begin any design work with a storyboard, basically some hand-sketches of what the site might look like. Creating some notes along the way. Again, using other websites for the best-practice ideas or inspiration is a really good strategy. Modify and make it your own but you can follow the basic concepts from some of your competitors. Choosing the font style is also important. Good website design sticks with a common theme throughout the website. Does each page begin with a banner or do you jump right into text? Are you sticking with stripes throughout or do you want to add some overlapping features or sinuous waves? You can also leverage boxes to your advantage - but mix things up, keep it interesting, and determine what type of information you want to organize throughout your site on paper first- then bring it to life on the website.

• Page Story-boarding

• Font Selection

• Determine common themes/ ways of organizing your site and various sections

• Keep things uniform

• Use icons to introduce sections - add some animation for good measure

• Select your background colors or image patterns

• Build the site skeleton/Map

Today’s video will focus on developing the initial page content, preliminary graphic layout and style for the content of the site. Placement of text in line with our storyboarding from the previous video will begin to bring our site from the real of ideas to reality. All our previous planning will come together and you will begin to sense to overall direction of the site. Next we will lay the groundwork for SEO - by populating the meta titles, determine which keywords we will implement based upon our anticipated audience and target market demographics. We will review a list of keywords and walkthrough how those keywords are formulated. Also, we will leverage free images from Wix to get started and I will show you where I source images to get lots more creative.

• Start dropping stripes, boxes, text, and images in line with the template

• Add some transparency to colors for depth

• Relative spacing and positioning

• Alignment, centering, and basic aesthetic design principles.

In this video we are going to explore various affiliate networks that exist out there. Some are definitely better than others in terms of % commissions, conversion rates on those clicks, and what type of graphic packages/advertising material each of these network sites offers. That being said, what we are going to walk through today is by no means an exhaustive list. I suggest you begin by creating yourself a google spreadsheet and begin assembling a list of websites so you can keep track of which networks you are going to apply to become a part of. The sign-in process sometimes can take a few days to get approved, many are instant approvals. After we sign-up for several of these networks we will explore what 3 of them have to offer and how to take that information and embed it into your Wix website to profit.

We will also be spending a good deal of time polishing the site & making it ready for prime-time.

• Embed affiliate links into text on your blog

• Embed affiliate links into images

• Embed affiliate links into your main website

• Create animated buttons for affiliate links

First we explore quick ways to generate terms and conditions for your website. You can also opt to create a privacy policy if you are collecting visitors data or distributing some type of newsletter.

Today the majority of internet traffic comes from mobile devices. It is therefore imperative not only from an SEO stand-point but from a user experience perspective to optimize your site for mobile use. Wix fantastic for this purpose as it provides you full control of mobile friendly website and automatically converts your site to mobile for you. This is great only to the degree that automation can manage. It is very important to group elements of your site together in order to ensure that they get translated to mobile correctly otherwise you might get a surprise when you check to see how your mobile design is coming along.

• Resizing elements

• Resizing text

• Arrangement and redesign of header and footer

This video walks you advertising with adwords and facebook, and other means of marketing. Social networks are great places to advertise and develop social proof for your product or services. You need to create trust and also word your campaigns to maximize the number of clicks you can get.

This lecture provides a few simple steps for enabling google analytics and traffic tracking measures on your site.

Next Steps:

Interacting with people in your market space is extremely effective tool for keeping your traffic growing and people coming to check out your website. Adding value through a “free ebook” is another incredible tool for capturing the attention of your visitors and creating residual buyers who may not buy the product on the first pass. In addition, understanding and getting feedback from google analytics will help you measure the effectiveness of your campaigns and allow you to adjust the course to continue to grow your market outreach.