The Ultimate Guide to Building a Personal Brand
What you'll learn
- Identify your true passion and build it into a brand
- Specific strategies and tactics for building a large following
- How to build a powerful social network that is feeding opportunities to you
- A one year roadmap to building a personal brand
- How to develop multiple streams of income
- The best tools and platforms for building a personal brand
Requirements
- Has a basic understanding of social media.
Description
Building a personal brand will earn you more money, give you better career options and make you virtually unemployment proof.
Yet most of us depend on strategies devised in the 1980s rather than utilize some of the new networks and technologies that exist today.
Learn how to turn your passions into a well recognized brand from a best selling book author and Forbes columnist that has done it himself. Mark will walk through the process of identifying and growing your personal brand, including building a powerful network, developing thought leadership, creating compelling content, and connecting with influencers. Mark also pulls in the best ideas from some of the most influential people in business today and presents it in an easy to follow and easy to execute style.
In this course Mark shares the latest strategies and technologies, with a focus on what is practically important and useful for developing a personal brand.
Among the topics you will learn:
- How to build a powerful social network that is feeding opportunities to you.
- How to develop multiple streams of income.
- How to connect with influential people that will help build your brand.
- The best tools and solutions for brand building.
- How to create a great personal profile that sells.
- Why building a personal brand will get you promoted.
- How if you're an independent worker, this course will help you generate much higher levels of income.
By building a recognizable personal brand, you'll find that opportunities find you effortlessly. Whether it's at work or at play, you will literally become a magnet for the opportunities you're most interested in.
So are you ready to get started?
Do you want to become unemployment proof?
Testimonials about the course and Mark's Socialized! book (from which the course was developed).
“This is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.” - Jonathan D. Becher, Chief Marketing Officer, SAP
"As the chief customer officer for an award winning social enterprise, I consider Fidelman's thought leaderships to be among the very best in industry." Vala Afshar, Chief Customer Officer, Enterasys Networks
“Yet again Mark Fidelman charts the real stories from the digital heartland of the social future of work with panache, power and facts” -Paul Miller, Author, “The Digital Workplace – How Technology is Liberating Work”
"I am still in awe over your personal branding presentation that you presented at ExecuNet...have a great weekend!", Bill G., ExecuNet member
"I wanted to thank you again for participating in our IMF event yesterday. I have received so much great feedback. No doubt, you seriously rocked it", Kristin, Integrated Marketing Summit.
Who this course is for:
- Self Employed Individuals
- Unemployed workers
- Mid-level Manager
- Executives
- Consultants
- College Students
Instructor
- 3.9 Instructor Rating
- 56 Reviews
- 2,761 Students
- 2 Courses
Mark Fidelman is the CEO for Raynforest, Inc. an Influencer Marketplace. He is a prominent speaker, writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM.
His latest book, Socialized! is regarded as the playbook for building a social business. Fidelman uses his own experience plus interviews from hundreds of executives to create a highly acclaimed book considered by many to be required reading for their organizations. The book has been endorsed by top executives at IBM, Microsoft, Salesforce.com and SAP.
Mark was Named 2013 Huffington Post Top 50 Most Social CEOs and is a globally recognized thought leader on the subject of Social Business, Mobile Business and Mobile Social Networks. He’s interviewed hundreds of Global 3000 CXOs and speaks and writes regularly about how they are impacting today’s business.