Build a ChatGPT Product Innovation Copilot

In this section we will use several techniques to understand the problem space we want to innovate in. Then we will define a specific problem we want to innovate on using the "Job to be done" or JTBD methodology. In this lecture I explain what we'll be doing and why.

It's time to make ChatGPT work for us - expand our understanding of the problem space, and defining the specific challenge we want to innovate on. We will use "Jobs to be done" as well as other prompts to get ready for the ideation piece that's about to come next.

In this section make ChatGPT produce dozens if not hundreds of product innovation ideas to solve the problem or opportunity we define in the previous section. We will use an incredibly powerful and successful product innovation methodology called Systematic Inventive Thinking. In this lecture I explain why are we doing this, what is the method in general, and how it fits into our entire effort.

In this truly mind-blowing lecture, ChatGPT will generate dozens of product ideas within just a few minutes. Using Systematic Inventive Thinking tools, we will guide it and make sure the ideas are powerful, and achieve the benefits that we are looking for. Get ready to turbo charge your AI powered innovation machine!

TRIZ is the science of inventive problem-solving, derived from thousands of technological breakthroughs, and crystalized into an elegant and effective methodology. In this lecture I provide a brief overview of the approach, and explain how we will be using it with ChatGPT. We may call upon this approach to help you achieve your own technological breakthrough as part of the whole innovation process.

This lecture will show you how to use TRIZ - one of the most powerful invention methodologies - with ChatGPT in practice. It includes a number of examples on how ChatGPT can solve the most stubborn technical challenges with the wisdom concentrated in TRIZ - applying the 39 parameters to identify a contradiction, and then applying one or more of the 40 inventive principles to accelarate its solution.

Creative Advertising Templates are based on the most successful ad campaigns - both in terms of awards, and in results. In this lesson, I provide you with some background on how we are going to use the method with ChatGPT.

In this lecture I demonstrate how to set up and set in motion a ChatGPT empowered creative advertising process to help you create successful product launch campaigns. Use Extreme Consequence, Absurd Alternative, Extreme Effort, and other creative advertising templates to create briefs and copy for your print and billboard ads, or even for TV commercials.

Before you work with ChatGPT on Creative Advertising - you might want to learn what they are for yourself. In this bonus lesson - from my Creative Advertising course - I explain what they are, and in the other bonus lessons in this section I show you some of the common creative ads templates, including examples - so that you can get inspired by them.

Before going into the logic and examples of creative advertising, I take you through the standard structure of commercial ads and the basic logic underlying them.

In another bonus lesson from my Creative Advertising course I explain how creative ads templates work and their main benefits. By understanding this logic and benefit, you can guide ChatGPT better when producing the ads through your conversations.

Here I share with you one of the most powerful Creative advertising templates you should definitely try with ChatGPT - Extreme Consequences.

Extreme worth highlights the exaggerated effort that people will be willing to do in order to buy or use the product. Understand this template so you can make ChatGPT create ads with it.

Here's you will get to know the Inversion creative ads template, so you can use it later to refine the results that ChatGPT creates with this template.

This is one of my favorite Creative Ads template. ChatGPT will have lots of fun creating Absurd Alternative ads.

In this lesson I show you the reusable template that will help you take ChatGPT through the 4 steps of innovation each time you want power up you innovation machine for innovating with a new product or service.

Quite a few years ago I worked with a leading Ice Cream manufacturer to invent ideas for the products. It was quite fun to do the same with ChatGPT.

In this lesson, I show you how I used our ChatGPT innovation machine to help me innovate on a beach restaurant service. I used opportunity definition, SIT ideation, and Creative Advertising. You'll notice I had to course-correct ChatGPT a couple of times when it didn't apply the correct usage of the innovation tool - but hopefully, these corrections will keep making it better.

New lesson November 2023 - using the new feature of DALL-E 3 within ChatGPT to create product concept images and ads.

Use the new custom instructions feature to make ChatGPT aware of the context you are working in, and how you'd like it to format the output in your conversations.