Develop a Branding Style Guide for your Business
What you'll learn
- Identify the key elements of their business or personal brand
- Develop a downloadable brand or style guide to create a consistent brand presence
- Provide freelancers on Fiverr or other microjobbing sites with clear guidance on how to represent their business
- Students will need access to the internet during the course to create their guide.
A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising, and for those establishing themselves as a public figure and yours needs to be DISTINCT!
Branding can focus on a variety of elements, including customer relationships based on a past experience and future expectations, brands can be defined by functional and emotional benefits that customers perceive, brands can be intended to influence customer behavior, and brands are an asset that must be actively developed and managed.
Brands are not only what we say, but also what we do, and brand strategy needs to balance our long term goals for growth with our current capabilities.
During Build a Brand Style Guide we will talk about:
- Brand Positioning Objectives
- Brand Positioning Overview
- Personification Exercise
- Positioning Statement/ Tagline/Company Identity
- Online tools to create a Brand Style Guide
- How to use Your Brand Style Guide
The primary objective of this course is to brainstorm, identify and define your Brand so you can create a resource document that captures who you are and what you do in a visual and recognizable format. The Brand Style Guide you create can be used to create consistency for your business or personal brand.
Who this course is for:
- This Brand and Style Guide development course is perfect for entrepreneurs, small business startups, bloggers, mompreneurs or any public figure or personality trying to establish a consistent brand and presence online.
Hi, I'm Traci Synatschk and through MentoringU I pursue my passion of solving problems and providing guidance for entrepreneurs and small businesses. I am a strategic business strategist, a mentor, a trainer and a cheering squad for clients interested in growing their business. No matter where you are in your business journey, I'm here to help you take it from Inspiration to Implementation!
Over the last 12 years I have worked in various roles on projects of all sizes and scopes. I have worked in design, recruitment and implementation of grassroots programs, organized an extensive number of events, coordinating all aspects from planning through execution and post-event reporting, and successfully launched 3 businesses of my own, in addition to supporting numerous clients on their journey.
I am a champion of social media tools and technologies, with a consistent track record of creating and implementing successful training courses for program participants on incorporating and leveraging social media. I keep up to date with constantly evolving technologies and Web-based tools, and uses these skills to work closely with clients to create innovative, effective additions to their business offerings. I encourage the use of social media to support your business goals.
I have experience with the following tools: Blogger, WordPress, Live Writer, LinkedIn, Facebook, Flickr, Twitter, SharePoint Customization, Prezi, YouTube, Digg, Ustream, StumbleUpon, Google and related tools, Jing, Screencast, Adobe Presenter, Wikipedia, Tweetdeck, Hootsuite, Animoto, Vimeo, Constant Contact and Eventbrite. In addition I have experience with the contact management tools ACT, Base Camp, Real Simple Solutions, and Zoho.
Join me on social media, in our Facebook Group "Entrepreneur Tech Talk" and on MentoringU website to find the support you've been looking for.