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2020-12-13 18:17:47
30-Day Money-Back Guarantee

This course includes:

  • 3.5 hours on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
Business Entrepreneurship Blogging

Blogging Masterclass: How To Build A Successful Blog In 2021

Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization
Bestseller
Rating: 4.6 out of 54.6 (4,775 ratings)
26,451 students
Created by Brad Merrill
Last updated 9/2020
English
English [Auto], Indonesian [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Build a successful blog from scratch, or take your existing blog to the next level
  • Develop the mindset of a successful blogger
  • Discover a blogging niche that is both profitable and interesting
  • Build a beautiful website using WordPress
  • Develop a system to plan new content, and never run out of ideas again
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of blog content
  • Generate an endless stream of fresh content by repurposing what you've already created
  • Optimize your website for search engines to drive a consistent stream of free traffic
  • Get your content in front of people using a variety of free promotion strategies
  • Grow an email list that allows you to generate traffic and revenue on demand
  • Build a profitable business around your content and turn your blog into a revenue-generating asset
Curated for the Udemy for Business collection

Requirements

  • No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
  • The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success.
  • To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process.

Description

UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND

"Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN

"...the entire process for turning a blog into a bonafide moneymaker." —The Next Web

"Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student

"Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student

"Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:

  • The mindset of a successful blogger

  • How to build a WordPress site

  • How to write amazing blog content that readers will love and share

  • How to promote your content to ensure people actually see it

  • How to build and leverage an email list to generate traffic and revenue on demand

  • How to turn your blog into a business that generates revenue

Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:

  • Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.

  • Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.

  • Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.

  • Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.

If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.

Who this course is for:

  • This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you.

Featured review

Santiago Suarez
Santiago Suarez
4 courses
3 reviews
Rating: 5.0 out of 5a year ago
What an excellent course!! I would recommend it to anyone looking to learn the skills you need to start a blog. The instructor explains concepts very clearly, giving detailed examples with graphics so it's easy to learn and remember, and provides step by step instructions about creating content online. I'm only halfway, but I already have a few useful tools at my disposal. Can't wait to get started!

Course content

12 sections • 85 lectures • 3h 27m total length

  • Preview06:57
  • How To Use This Course
    00:53

  • The Mindset Of A Successful Blogger
    Preview05:08
  • Preview05:49
  • Naming & Branding Your Blog
    03:11

  • Preview04:03
  • What You'll Need To Build A WordPress Site
    05:55
  • How To Install WordPress In Under 5 Minutes
    02:35
  • Alternative WordPress Instructions
    00:18
  • Exploring The WordPress Dashboard
    04:44
  • WordPress Posts & Pages
    01:29
  • The WordPress Post Editor
    03:57
  • Customizing Your WordPress Profile
    01:42
  • Finding & Installing A WordPress Theme
    04:37
  • How To Customize Your Theme
    01:53
  • WordPress Plugins
    02:14
  • Security & Backups
    02:35
  • Analytics & Data
    01:04

  • Preview00:42
  • Creation Begins With Consumption
    02:15
  • Conducting A Brain Dump
    01:09
  • The #1 Tool For Content Research
    02:05
  • Questions Straight From Your Target Audience
    01:33
  • Eavesdropping On Niche Communities
    02:02
  • How Your Existing Audience And Content Can Help You Generate New Ideas
    01:21

  • Preview02:53
  • How To Write Irresistible Headlines
    04:01
  • Matching Your Audience's Tone & Vocabulary
    01:45
  • Creating Focused Content
    01:23
  • How Grammatical Errors Can Cripple Your Efforts
    02:30
  • How To Become A Better Writer
    05:37

  • Preview00:32
  • How To Create Epic List Content
    02:35
  • Teaching Your Audience With Guides & Tutorials
    02:00
  • Two Approaches To Q&A Content
    01:54
  • Interviews & Profiles
    02:40
  • Where A List Meets An Interview
    02:01
  • How To Write Valuable Reviews & Comparisons
    02:12
  • Working News Into Your Content Strategy
    01:07
  • Creating Valuable Roundups & Resource Lists
    01:03
  • Thought, Opinion, And Controversy
    01:48
  • Statistics & Original Research
    01:29
  • Presenting Complex Data For Visual Learners
    01:25
  • How To Write A Case Study That Turns Readers Into Customers
    03:07

  • Alternative Content Formats
    02:25
  • How To Generate An Infinite Stream Of Fresh Content
    01:26
  • Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
    04:02

  • A Brief Introduction To SEO
    Preview03:24
  • Understanding Search Engines
    03:34
  • Basic Site Setup For SEO
    03:26
  • The Best SEO Plugin For WordPress
    00:56
  • Optimizing Your Page Titles
    03:46
  • Optimizing Your Meta Descriptions
    01:04
  • Themes & Template Settings
    05:13
  • Analyzing Your Content
    01:01
  • How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
    05:21
  • Does Keyword Density Matter?
    01:53
  • Internal Links
    02:09
  • Image Optimization
    00:50

  • Preview00:38
  • Strategic Collaboration
    01:51
  • The Formula For A Perfect Guest Post Pitch
    01:23
  • A Simple Way To Get Leading Influencers To Share Your Content
    01:44
  • Teasing Your Content On Social Media
    01:48
  • How To Get Your Content Featured In Popular Resource Lists
    01:23
  • Don't Neglect This Free Source Of On-Demand Traffic
    01:07
  • How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
    03:01
  • The Most Effective Way To Skyrocket Your Audience Overnight
    04:02

  • Preview02:03
  • Choosing An Email Marketing Service
    01:26
  • Incentivizing The Opt-In: 17 Lead Magnet Ideas
    06:54
  • Where To Place Opt-In Forms On Your Website
    02:05
  • High-Profile Opt-In Forms
    02:28
  • How To Turn Commenters Into Subscribers
    00:56
  • A Counterintuitive Strategy To Increase Your Conversion Rate
    01:01
  • Leveraging Social Proof To Grow Your Email List
    01:06
  • Nurturing Your List: The Key To Building Lasting Relationships
    04:04

Instructor

Brad Merrill
Entrepreneur, Journalist, & Bestselling Instructor
Brad Merrill
  • 4.5 Instructor Rating
  • 17,867 Reviews
  • 77,210 Students
  • 8 Courses

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.

In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup.

Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape.

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