Blogging Masterclass: How To Build A Successful Blog In 2020
4.6 (3,869 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21,510 students enrolled

Blogging Masterclass: How To Build A Successful Blog In 2020

Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization
Bestseller
4.6 (3,869 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21,510 students enrolled
Created by Brad Merrill
Last updated 5/2020
English
English [Auto], Indonesian [Auto], 4 more
  • Italian [Auto]
  • Polish [Auto]
  • Romanian [Auto]
  • Thai [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 3.5 hours on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Build a successful blog from scratch, or take your existing blog to the next level
  • Develop the mindset of a successful blogger
  • Discover a blogging niche that is both profitable and interesting
  • Build a beautiful website using WordPress
  • Develop a system to plan new content, and never run out of ideas again
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of blog content
  • Generate an endless stream of fresh content by repurposing what you've already created
  • Optimize your website for search engines to drive a consistent stream of free traffic
  • Get your content in front of people using a variety of free promotion strategies
  • Grow an email list that allows you to generate traffic and revenue on demand
  • Build a profitable business around your content and turn your blog into a revenue-generating asset
Requirements
  • No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
  • The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success.
Description

UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2020 AND BEYOND

"Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN

"...the entire process for turning a blog into a bonafide moneymaker." —The Next Web

"Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student

"Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student

"Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:

  • The mindset of a successful blogger

  • How to build a WordPress site

  • How to write amazing blog content that readers will love and share

  • How to promote your content to ensure people actually see it

  • How to build and leverage an email list to generate traffic and revenue on demand

  • How to turn your blog into a business that generates revenue

Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:

  • Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.

  • Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.

  • Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.

  • Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.

If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.

Who this course is for:
  • This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you.
Course content
Expand all 85 lectures 03:24:57
+ Setting Up Your Website
13 lectures 33:59
What You'll Need To Build A WordPress Site
02:10
WordPress Installation Update
00:22
How To Install WordPress In Under 5 Minutes
03:09
Exploring The WordPress Dashboard
04:44
WordPress Posts & Pages
01:29
The WordPress Post Editor
03:57
Customizing Your WordPress Profile
01:42
Finding & Installing A WordPress Theme
04:37
How To Customize Your Theme
01:53
WordPress Plugins
02:14
Security & Backups
02:35
Analytics & Data
01:04
+ Generating Content Ideas
7 lectures 11:07
Creation Begins With Consumption
02:15
Conducting A Brain Dump
01:09
The #1 Tool For Content Research
02:05
Questions Straight From Your Target Audience
01:33
Eavesdropping On Niche Communities
02:02
How Your Existing Audience And Content Can Help You Generate New Ideas
01:21
+ Improving Your Writing
6 lectures 18:09
How To Write Irresistible Headlines
04:01
Matching Your Audience's Tone & Vocabulary
01:45
Creating Focused Content
01:23
How Grammatical Errors Can Cripple Your Efforts
02:30
How To Become A Better Writer
05:37
+ The Most Effective Types Of Blog Content
13 lectures 23:53
How To Create Epic List Content
02:35
Teaching Your Audience With Guides & Tutorials
02:00
Two Approaches To Q&A Content
01:54
Interviews & Profiles
02:40
Where A List Meets An Interview
02:01
How To Write Valuable Reviews & Comparisons
02:12
Working News Into Your Content Strategy
01:07
Creating Valuable Roundups & Resource Lists
01:03
Thought, Opinion, And Controversy
01:48
Statistics & Original Research
01:29
Presenting Complex Data For Visual Learners
01:25
How To Write A Case Study That Turns Readers Into Customers
03:07
+ Content Formats & Repurposing
3 lectures 07:53
Alternative Content Formats
02:25
How To Generate An Infinite Stream Of Fresh Content
01:26
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
04:02
+ Blog SEO (Search Engine Optimization)
12 lectures 32:37
Understanding Search Engines
03:34
Basic Site Setup For SEO
03:26
The Best SEO Plugin For WordPress
00:56
Optimizing Your Page Titles
03:46
Optimizing Your Meta Descriptions
01:04
Themes & Template Settings
05:13
Analyzing Your Content
01:01
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
05:21
Does Keyword Density Matter?
01:53
Internal Links
02:09
Image Optimization
00:50
+ Content Promotion Strategies
9 lectures 16:57
Strategic Collaboration
01:51
The Formula For A Perfect Guest Post Pitch
01:23
A Simple Way To Get Leading Influencers To Share Your Content
01:44
Teasing Your Content On Social Media
01:48
How To Get Your Content Featured In Popular Resource Lists
01:23
Don't Neglect This Free Source Of On-Demand Traffic
01:07
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
03:01
The Most Effective Way To Skyrocket Your Audience Overnight
04:02
+ Growing Your Email List
9 lectures 22:03
Choosing An Email Marketing Service
01:26
Incentivizing The Opt-In: 17 Lead Magnet Ideas
06:54
Where To Place Opt-In Forms On Your Website
02:05
High-Profile Opt-In Forms
02:28
How To Turn Commenters Into Subscribers
00:56
A Counterintuitive Strategy To Increase Your Conversion Rate
01:01
Leveraging Social Proof To Grow Your Email List
01:06
Nurturing Your List: The Key To Building Lasting Relationships
04:04