Build A 5-Star Character Brand

Name: Build A 5-Star Character Brand
Rating: 4.7 (2 reviews)

Tracy Johnson's step-by-step course for podcasters, radio personalities, video streamers, and all content creators

Created byTracy Johnson

Last updated 7/2023

English

What you'll learn

Podcasters will learn how to find their character voice based on their real-life personality
How to develop a personal brand that can attract an audience and build a fanbase
A step-by-step process to identify traits that will set your personality apart and power podcast success.
You will have a fully-developed, detailed character brand profile

Course content

3 sections • 7 lectures • 1h 23m total length

The Power Of A Character Brand Profile11:18
You will be challenged with the most difficult question you've ever been asked, but one that gets to the heart of something every content creator must face.
The difference between being relevant and relatable. Relevant content is only table stakes. The key to success for any meaningful character brand is being relatable.
There is a difference between your real-life and public-life personality. You'll learn how to balance the two and bridge the gap between personal traits and character brand traits.
Plus, you will get the Character Profile To-Do Checklist to organize your 5-Star Character Brand.
Discovering Your One-Of-A-Kind Character8:58
You will understand all of the intricacies of discovering character traits that will make up your character profile. There's much more to it than simply creating a list of your best qualities!
An explanation about how the key to a winning character's brand is first to identify the most valuable character traits, then turn up the volume on them so the audience actually gets it!
Capturing attention, attracting fans, and leading a fan base as an entertainer is an extension of your real life. It is not simply being "real".

The Guidelines For Building Your Character Brand Profile12:31
This lesson is key to the entire process. You'll discover how to honestly evaluate your strengths to find the most interesting, marketable traits by embracing The 7 Rules Of Character Branding to guide your journey.
There are examples from Beyonce on how to Fake It Til You Make It, an important part of learning to enhance your most appealing traits, even if they're not as comfortable as some other traits might be.
How to get comfortable with the traits and use your real-life personality quirks to inform your profile as you begin to gather data and document your character brand.
Gathering And Organizing Data For Your Profile11:18
The benefits of collaboration in building your brand. Learn how to identify a moderator to lead you through the process of developing a more robust profile.
The character branding questionnaire is explained and provided for self-analysis of real-life personality traits that will be the foundation of your completed profile.
How to organize and conduct a group session to gather information on how others see you, a valuable tool that will allow you to uncover more traits.
How to organize and compile the information you've gathered into lists that will be harvested and applied to your character brand profile.
Creating The Profile Document12:52
In this lesson, you will learn how to fill out each time in the character profile template. Download the template and follow the instructions carefully!
You'll find out how to edit, revise, and fine-tune the traits that will become your profile.
There are a few tricky parts of the process. You will get detailed information on how to navigate those potential icebergs and complete a brilliant profile you can use forever.

Leveraging Your Brand Profile14:01
Now that the profile has been completed, what comes next? What will you do with this profile and how can it help you grow? This lesson explains how the profile becomes a real, and exceptionally valuable tool.
Find out how to use your character profile document as a road map to guide content, interaction, and engagement.
You'll also get tips for building a memorable brand built on unique content that only you can perform while identifying marketing opportunities you've never dreamed of.
How To Launch Your Character Brand and FAQs Answered12:35
Your instructor answers the most frequently asked questions about building a character profile and helps you through some of the more challenging parts.
Tips on when to update your profile and advice on enhancing your presence and brand identity further.
Plus, don't forget to download a copy of the 5-Star Brand eBook!
Are You Ready To Launch? The Final Exam

Requirements

No experience is needed. All of the tools and resources are provided in the course.

Description

Ever wondered why podcasts like Serial or The Daily rack up millions of downloads while yours struggles to gain traction? You pour your heart into each episode, but it doesn't seem to pay off. Why?

You might think it's the content. But think about it: in this digital age, every topic imaginable has been covered by someone somewhere. What makes Joe Rogan's podcast different from yours? It isn't the topic or the guests. It's not what he does...it's how he presents it - his unique character brand.

Most podcasters have no training. You know how to publish an episode, but do you know how to tell a story with a unique perspective?

This course provides training for podcasters, video streamers, standup comics, and radio hosts to stand out in a crowded space.

Ther eare 7 Action-Packed Lessons featuring:

Easy-to-follow video lessons: You'l learn the entire process step-by-step and have a complete, powerful profile based on your real-life personality to guide and power your brand.
Character Development Tools and Templates: Turbo-charge your profile with customizable, downloadable templates, tools, and resources to power your brand.
Perform Your Profile: Training doesn't stop with building a profile. You will get details and ideas on what to do with your completed profile to engage with fans and followers.

Lesson 1: Introduction: The Power of a Character Brand

Lesson 2: Discovering Your One-Of-A-Kind Traits

Lesson 3: The Rules Of Character Branding

Lesson 4: The Process: How to Gather & Organize The Data

Lesson 5: Building Your Character Profile Document

Lesson 6: Elevate Your Brand: How To Apply It!

Lesson 7: Next Steps: Launch Your Brand!

The course is loaded with tools, templates, and advanced resources. It has esverything you need to develop your character brand and be more memorable.

The Build a 5-Star Character Brand course is designed to help you find your voice. Whether you're just starting out or are an experienced content creator, this course will inspire you to start creating memorable, meaningful content that nobody else can create. That's just what you need to attract an audience.

Remember, it's not just about content. It's about you and your character's voice. I'll help you find your voice and become a difference-making content creator.

Who this course is for:

Podcasters, video streamers, and content creators on all platforms who want to carve out a unique attraction.

Build A 5-Star Character Brand

What you'll learn

Explore related topics

Course content

Introduction To The Building A 5-Star Character Brand Course2 lectures • 20min

The Process Of Building a Character Brand3 lectures • 37min

Using Your New Character Brand Profile2 lectures • 27min

Requirements

Description

Who this course is for: