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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Copywriting

Browsers to Buyers: 21 Powerful Website Copywriting Hacks

Grow Your Business + Boost Your Revenue with This Checklist of Timeless Conversion Copywriting Tactics
Highest Rated
Rating: 4.8 out of 54.8 (469 ratings)
2,236 students
Created by Tamsin Henderson
Last updated 7/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • 21+ conversion-boosting copy hacks used by the pros
  • A very advanced expert secret to structuring profitable web pages
  • The fastest shortcut to getting a ‘YES'
  • Why most headlines fail (it’s not about writing ability!)
  • How to hook readers the moment they land on your website (you’ve got less than 3 seconds!)
  • 3 incredibly simple ways to keep your reader's eyes glued to the page
  • The secret number tricks guaranteed to seduce your customers
  • The mindset 'hack' that will 10x your click-through rates
  • Why you don’t need to be a high-ticket copywriter to transform browsers into buyers
  • And much, MUCH more.

Requirements

  • Want a website that sells while you sleep? This course is for YOU. 💻🔥💻
  • Want to sell more products & services online? You'll love this course.
  • Grab a laptop, a pen, and my free workbook -- and let's do this!

Description

IS YOUR WEBSITE COSTING YOU SALES?

Tell me if this sounds familiar...

You spent weeks agonising over your website copy.

Or maybe you sold a body part (at least it felt like it) to hire a pro-copywriter...

...AND YET!

Your website STILL isn’t pulling its weight.

- It's not attracting the right customers.

- It's not reeling in the leads.

- It's not supporting your lifestyle.

And worse...

You're worried it's scaring people away!


IF THAT SOUNDS ABOUT RIGHT, THEN KEEP READING.

You've watched endless YouTube tutorials... "How to write a landing page... a sales page...an about page.

But you still have that niggling sense something's not quite right.

Your mind drifts to places like:

"Is my copy too boring, too cluttered, too haphazard?" and:

"This is 100% overwhelming! I have no idea how to structure my website and word it the right way!" and:

"It’s excruciating! It's like writing a resume -- but worse."

You've heard that copywriting is the key to selling -- that words can make or break a business...

Yet yours? Are falling flat.

The lights are on, but no-one’s buying.

You're frustrated, baffled and frankly stuck between not wanting to shell out thousands of dollars for a professional copywriter...

...and worried sick at your barely-breaking-even sales…


I HEAR YOU!

It’s beyond frustrating when every word feels like a shot in the dark.

When you've stared at your home page FOREVER...

...Rehashing, doctoring, fudging your words — and all of it based on guesswork.

You’re sick of trying to memorise articles like ‘55 Ways to Write Headlines’ and ‘114+ Best Call To Actions' that do nothing but leave you more confused.

You want a shortcut to a curated checklist of timeless tips and hacks.

The sales psychology and copy strategies that give you the biggest bang for your buck. And in as LITTLE time as possible.


DID YOU FIND YOURSELF NODDING ALONG THERE?

PERFECT!

You’re 100% in the right place 


THE TRUTH IS:

You shouldn’t let copy confusion and lack of writing confidence be the thing that holds you back.

Meaning, if you want to hit your revenue goals...

If you want to build a buzzing business that gives you the life you’ve always dreamed of...

...then you need to do something different than you’ve already been doing.


I WANT YOU TO IMAGINE FOR A FRESHLY BREWED POT O’ COFFEE MOMENT… A WORLD WHERE YOU COULD…

- Write website copy knowing your messages are in the right order

- Grab people’s attention with headlines that get them nodding along furiously

- Persuade potential customers to sign up/download/buy now

- Never have to worry about how to structure your web copy

- Harness feedback in a way that hooks casual readers and converts them into customers.

- Seduce your customers using psychology-based number tricks

- Shortcut your way to more leads without spending money on Google ads or FB retargeting

- Get more people to say ‘YES’ using universal persuasion principles. (In a way that feels good and right and ethical.)

- Effortlessly blend your voice with sales psychology to make selling 10x easier.


I KNOW, RIGHT? SOUNDS ALMOST UNBELIEVABLE.

BUT KNOW THIS:

YOU CAN ACHIEVE ALL OF THIS BY SIMPLY USING THIS CHECKLIST STRATEGICALLY.

All of this is within your reach with a few battle-tested sales psychology tactics

These tactics have been the secret weapon of the world’s most successful brands for over 100 years.



I WANT TO INTRODUCE YOU TO MY SECRET BUSINESS-BUILDING WEAPON:

Browsers to Buyers is my step-by-step course where I’ll share with you my super-effective conversion copy checklist.

So you can stop guessing and start growing your business in the most efficient and economical way possible….

With your WORDS.

Discover the conversion copy tactics I’ve taught over 19,000+ other students.

The tools and techniques to grow your revenue — fast.



THESE ARE THE EXACT SAME TACTICS I USED TO BUILD A FLOURISHING BUSINESS AND A BEST-SELLING COPYWRITING COURSE.

AND THE REALLY BEAUTIFUL PART?

I'll show you tips and strategies that will make you a better marketer, all round.

We're not just trying to increase your conversion rates here.

We're growing your marketing chops with focused intention.


WHAT’S INCLUDED? SO GLAD YOU ASKED!


✏️ IMMEDIATE LIFETIME ACCESS to proven techniques that will improve the conversion rate of your website.

✏️16-PAGE WORKBOOK so you can follow along, optimise and LEARN as you go.

✏️ ONE HOUR OF BRIGHT, ENGAGING VIDEO TUTORIALS chopped into bite-sized chunks.

✏️ SCIENTIFICALLY-PROVEN STRATEGIES That. Just. Work.

✏️ RINSE AND REPEAT FORMULAS that remove guesswork and fill you with confidence.

✏️ EXTRA BONUS RESOURCES, downloadable PDFs and links to anchor your learning


HERE'S WHAT PEOPLE SAY ABOUT MY OTHER COURSES:


"Crucial strategies for anyone who wants to persuade with their words. This course is worth five times the price."

"Aprendiendo formas de redacción en poco tiempo con herramientas útiles para usar ya."

"The teaching is so amazing, so nice and fun to hear her lecturing ! Way to many examples and missions to improve which is UNIQUE and so helpful ! If there's was only a way to keep in touch or contact the teacher more easier, it be even more amazing ! THANK YOU"

"The lectures are so logical and easy to follow, I'm already applying persuasion techniques to my writing and seeing results."

"Love it. Good teacher, great curriculum, and real-world examples and applications. Very nice." Sonny de Oliveira



ENROL TODAY! -- (YOU'VE REALLY GOT 2 CHOICES NOW)

1) You could keep tweaking your website ...  guessing at which words to use and where to put them.

2) You could steal my copy strategies and get awesome results in just a few weeks. Yep, WEEKS.


HERE'S WHAT PEOPLE SAY ABOUT MY COPYWRITING COURSES:

"Its a good match for me. As I'm a fresh grad trying to help expand my parents' business. This is a perfect course to leverage my marketing skills."

"I started this course cause I was struggling with writing my website copy. It gave me lots of tips and example that I could use immediately and now my website copy, and not only, is much much better! Thank you, Tamsin! Simone p.s. and thank you for improving the audio of the course ;-)" Simone Mei

"I love being able to follow systems and formulas and know that they're going to get me results."

"The course so far is absolutely fantastic. Loads of well-thought-out and creative information, tricks and (most importantly) a massive time-saver for any current or aspiring writer."


THINK ABOUT WHERE YOU WANT YOUR BUSINESS TO BE THIS TIME NEXT YEAR... OR EVEN 6 MONTHS FROM NOW

Do you have a mentor, coach or plan to get you there?

You can use the simple checklist I teach here in Browsers to Buyers to help you reach your business goals faster than ANY other programme, membership or marketing method.

WHAT WILL YOU CHOOSE?

❔❔❔❔❔❔❔❔❔❔❔❔



HERE'S WHAT PEOPLE SAY ABOUT MY COPYWRITING COURSES:

"I've been writing ad copies particularly on Google Adwords and Bing Ads for a few years now as an SEO and SEM guy. I don't have any formal copywriting or related courses so getting Ms. Henderson's course is a huge help! I've already applied some of the things I've learned to my work and saw BIG and better results! Highly recommended!" Nikolai Lacson

"She is a great instructor. I thoroughly enjoyed this course, the best so far. The content is excellent and she did it in such a timely manner. Would definitely recommend her." Annie Watson

"I love the instructor's take on this course, it's very insightful but also not boring like a long class lecture." Karen Hill

"Great course very in-depth!!" Joshua harp

"Within 5 minutes Tamsin had given me 3 powerful and free tools that will revolutionize my writing. I couldn't be happier! Can't wait for the rest of the content."



REMEMBER!

Browsers to Buyers is a simple checklist system of PROVEN copywriting tactics.

The same tactics relied upon by the world's most successful entrepreneurs and marketers.

I'm confident you'll benefit from them, too.


GET READY TO SHAKE THINGS UP

If you want to turn your website into a sales machine (and create a better life for yourself), then Browsers to Buyers is the course you need to make it happen -- fast.


To your success!


- Tam

Who this course is for:

  • Online entrepreneurs.
  • Website designers.
  • Ecommerce store owners.
  • Passive income experts.
  • Digital and marketing agencies.
  • Digital product makers.
  • Copywriters and content marketers.

Featured review

Andy Willis
Andy Willis
41 courses
10 reviews
Rating: 5.0 out of 59 months ago
I have been writing web copy on and off for just under 20 years, but wanted to refresh my memory on what I'd learned over the years - as I'm about to start a new project. This course was a perfect refresher for me. No fluff, no flannel, just straight to the point with great practical demonstrations too. Very happy to chose to invest in this one, and would happily recommend it to anyone!

Course content

7 sections • 24 lectures • 1h 29m total length

  • Preview01:17

  • Preview06:48
  • Is Your Headline Clear and Snappy?
    03:38
  • Does Your Subheading Tell Me What You Do?
    03:49
  • Why Do Most Headlines Fail?
    1 question

  • Welcome!
    00:35
  • Have You Made Your Main Point in the First Paragraph?
    02:15
  • Did You Try to Grab My Attention in the Opening?
    03:38
  • Preview04:46
  • Did You Use a Messaging Hierarchy?
    09:28
  • What Is a Messaging Hierachy?
    1 question

  • Have You Used More ‘You’ Language Than ‘We’ Language?
    04:27
  • Did You Focus on Benefits over Features?
    05:59
  • What does WIIFM stand for?
    1 question
  • Did You Use Simple, Easy to Understand Language?
    04:21
  • Did You Use Contractions? for Instance: You’ll Instead of You Will
    02:23
  • Have You Included at Least One Testimonial?
    05:18
  • Is There a Clear Call to Action?
    05:30

  • Welcome and why formatting is SO important
    01:14
  • Have You Used Sentences of 25 Words or Less?
    04:27
  • Are Your Paragraphs No More Than Two to Three Sentences?
    02:23
  • Have You Used Bullet Points to Break down Big Ideas?
    05:28
  • Did You Use Lots of Subheadings?
    04:08
  • Have You Put Your Numbers to Work?
    03:44

  • 3 Final Checks to Run Your Web Copy Through
    02:11

  • Congratulations and Thank You!
    01:16
  • Support, feedback and next steps
    00:05

Instructor

Tamsin Henderson
Professional Copywriter from Cambridge, England
Tamsin Henderson
  • 4.6 Instructor Rating
  • 12,548 Reviews
  • 43,488 Students
  • 3 Courses

I've always loved writing but never thought I was any good.

Then one day, I had a “WAIT. WHAT?” moment.

I realised I’d been getting PAID to write every day in my marketing career for years…

... Hundreds of reports, press releases, web pages, scripts, proposals, promotions, and of course thousands of emails.

Didn't that make me a writer of sorts?

I wondered if there was a way to capitalise on these skills.  To do something with them, for me -- not just for lining someone else's pockets.

So I read every book on copywriting I could lay my hands on.

One morning, I rewrote a headline for a press release that had previously bombed. 

Can you guess what happened?

Yep, the media went crazy for it.

Over 70 newspapers and websites picked it up worldwide... It reached millions of eyeballs.

... And my client landed their first $1m order.

WOW! I thought.

If one tiny headline tweak could generate results like these, there must be something in this whole copywriting thing.

So I cut back on my hours at work.

Did the earn-while-you-learn thing.

And six months later my side-hustle earnings had surpassed my salary.

I packed up my desk, jumped on my bike and raced home... my last ever commute.

And here I am, right now.

Nestled into the cushions of my blue velvet sofa, sipping hot chocolate, with a snoozing pooch by my side...

... No office politics. No energy-sapping meetings. No feeling chained to my desk.

If you’re looking to become a copywriter, I'm living proof you don't need to spend thousands of dollars on expensive courses.

Whatever a great living means to you: five-figures a month, being your own boss, complete lifestyle freedom...

It's all available to you with this course, a healthy dash of elbow grease and a few easy-to-repeat systems. 

Why not have a go and see what happens? 

Take this course risk-free for 30 days!

- Tam

P.S.  I'm a professional freelance copywriter out there walking the walk (not just talkin' the talk), continually refining my skills and sharing them back with you inside this course.  All the techniques you'll learn are battled-tested by me and based on timeless persuasion principles.


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