
Learn brochure design through real-time study in collaboration with Novell Transformation Hub, combining editorial design, typography, and graphics for product and graphic designers.
Learn brochure design through editorial layout, typography, and graphics in a real-time study led by a product designer and mechanical engineer, in collaboration with Novell Transformation Hub.
Develop a brochure design concept by outlining content topics, selecting imagery, and planning page spreads, typeface points, and layout for readable, engaging design.
Design a compelling brochure by balancing bold headings, contrasting forest imagery, and readable typefaces, while planning editorial spacing and realistic printing workflow to deliver a playful, informative final document.
After extensive research, we map problems facing blind users: poor toilet hygiene, nonstandard layouts, lack of Braille signifiers, and safety hazards from obstructions, urging standardized dimensions and clear protocols.
Explore how digital colors translate to print, covering CMYK behavior, paper and printer differences, and essential bleeding, margins, and borders for edge-to-edge brochure design with practical case study insights.
Recall bleeding margins and safe spacing to protect content during trimming. Coordinate with printers on color profiles, CMYK and finishes, paper GSM, binding, and resolution for consistent, high-quality brochure output.
Communicate with printers, select papers, allocate time for printing; create a sample print, show it to the printer, adjust the color profile, and build a physical portfolio for studios.
Ablout the Master Class:
This course is about the Brochure design and the step by step process of creating and conceptualising of a brochure from design to realtime printing through a real time case study.
In particular the case study is the travel experience which was asked to communicate the whole journey so it was fun as well as learning and I documented it and made a design learning based on the outcomes of this project.
Design philosophy:
As I used to say in my design courses, that design cannot be learned in the rot learning way or Text book learning way that you learn through a chapter and remember some formulas that will yield you some solutions. Design is unique and when different people approach the same we will get different solutions based on the inputs that designer works on.
So design can be approached in the way of learning through the case studies and by doing action on your own to learn yourself.
Learning by doing and learning by action.
Benefits of the Master Class:
Conceptualisation of visualising a brochure design end to end
How to choose sizes and format which is unconventional also but interesting
Choosing right sizes of paper, texture and conversing with printer in prior for better and efficient print
How to make the brochure interesting and playful so that people are engaged in the interaction and experience of it - even though sometimes you deviate by making no borders, no indexes, no regular A4 or A5 sizes etc
How to choose pictures and caption attractive for your brochure design so keeps the brochure interesting
How to choose bilingual or multi lingual support for your brochure to attract different and versatile viewers
Alignment and placing of pictures, texts and how to use the positive and negative spaces of create a visual clarity for placing content minimally
How to communicate a lot of meaning simply and minimally using strips of each pictured and showing in little lower transparency
How to print your brochures successfully with out much hassle with the good established printer.