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World-Class Employer Branding: Bringing your EVPs to Life
Rating: 4.5 out of 5(84 ratings)
259 students

World-Class Employer Branding: Bringing your EVPs to Life

Future-proof your talent acquisition strategies through your authentic employee value propositions
Created byAnj Vera
Last updated 8/2024
English

What you'll learn

  • Employer branding and its significance to talent attraction
  • Employee value propositions (EVPs) and their relevance to the changing talent market
  • How to further develop your company’s EVPs
  • Integrating your EVPs into your social media content and activation efforts
  • Real-world examples through case study analysis

Course content

8 sections18 lectures32m total length
  • Introduction0:20

    Meet your course instructor

  • Introduction: Getting Employers Noticed and Loved0:48

    What to expect in this course

  • Defining Employer Branding1:21

    What is employer branding, and how can you succeed at it?

  • Candidate Touchpoint Wheel3:31

    What are the moments of truth that matter to internal and external talents?

  • Quiz

Requirements

  • Passion for people management and talent attraction
  • Enthusiasm to learn about employer branding and EVPs

Description

How prepared are you for new talent acquisition trends? How can you further attract, engage, and retain your top talents? How can your company stand out against its competitors?

How prepared are you for new talent acquisition trends? How can you further attract, engage, and retain your top talents? How can your company stand out against its competitors?

A strong employer brand is the key to navigating an evolving workforce. If you want to maximize your employee value propositions (EVPs) to improve your recruitment and talent attraction strategies, this is the online course for you.


In this comprehensive course, we deep dive into the following topics:

  • Addressing your challenges in attracting talent through employer branding

  • The importance of employer branding and employee value propositions to internal and external talents

  • Developing employee value propositions that strengthen your company’s talent acquisition strategies

  • Integrating your employee value propositions into your long-term metrics and goals

  • Real-world examples through case study analysis

  • Reflection Points

Please note that this course is about maximizing your EVPs. While I have a prior course that discusses the basics and fundamentals of employer branding, it is not a prerequisite to proceed with this course.


To enhance your learning experience, I have also included five exclusive content that will provide guidance as you navigate your employer brand journey.


Are you ready to elevate your employer brand to new heights? Let's get started!

Who this course is for:

  • HR professionals
  • Talent acquisition specialists
  • Recruitment leaders
  • People managers
  • Employer branding teams looking to develop their people programs