
Let's get a picture of our current customer service 'temperature'
The Customer - Our working definition
Can we make Brilliant Customer Service a habit?
What can Brilliant Customer Service do for us?
How can brilliant Customer Service protect us from a 'race to the bottom'?
With our products and services, what do we really offer?
Can we think now about the journey to Brilliant Customer Service?
The importance of senior management buy-in
Two First Assignments - reflective practice
The Temperature Test - How ready is your organisation to shift its culture?
This test is vital - it will give us a working idea of the current state of morale in our organisation. This will impact our ability to make the necessary changes. So, be prepared!
Position Mapping - let's use this simple tool to find out where we truly are in the marketplace
Using Proven Models of Best Practice
An Introduction to the models of proven best practice, and where they will be found in our programme
What is a customer service company?
Exploring The Total Product Concept (TPC)
Explore your organisations's approach to customer service - and be prepared to be worried!
How an idea like the TPC must relate to your organisation - or you will fail
Assignments
Four powerful assignments to explore the TPC and have it related directly to your needs
Using an Established Model of Best Practice (The Nordstrom Way)
The Nordstrom Dictum
Invert the pyramid?
Question: what does a manager do?
How to get the momentum going
How will your manager support you?
Can our managers reconsider how they serve their own internal customers?
What are the risks involved in this kind of culture shift?
Assignments
How would you define our current managerial relationships?
Does the 'Sunk Cost Fallacy' apply to us?
An assignment specifically for Managers - analyse your transactional behaviours
An assignment specifically for CSRs - re-evaluate your job responsibilities
Face to face with our customers
The famous 7 - 11 Rule - and how it applies to everyone - including you
The Filters of Perception - what the customer perceives and how we can work to enhance that perception
How we 'Meet and Greet'
Active Listening - techniques to make you a great listener
False Listening - aiming towards the wrong objectives
What factors prevent us from offering Brilliant Customer Service?
A superb strategic model. It will convince you that you must learn customer service techniques - just because you can speak and listen, just because you have used a telephone since infancy, doesn't mean that your skills are of a professional standard - 'You might be a disaster but you just don't know it!'
A particularly important Quiz
Assignment
A four-week assignment (I'll explain why four weeks are important). let's start to change some of your current habitual behaviours
Telephone techniques
In that call, how important is Tone of Voice?
How does the true professional answer the phone?
You are connected - what to do?
What can I do instead of putting you on Hold?
Five things your difficult callers love to hear
leaving a professional voicemail message
Email like a pro
What can email does well and what it does not do well
What are the elements of a good email?
Email protocols and their value - do you have them?
Style guidelines and how to introduce them
Quiz to test your retention of the main concepts
Assignments
Assignment 1 is Strategic
Assignment 2 is Tactical
Assignment 3 is Practical - just simple good sense
Dealing with Difficult or Angry Customers
First, I must give you a health warning - thanks for your understanding
What happens when your customer is dissatisfied? What does he or she do?
Complaint - the truly worthwhile challenge for the professional CSR
Practical Face to Face communication tactics
Words, Tone and Body Language in your speech - their proportions will astound you
A six-step customer complaint system. Yes, six steps! You will want to roll it out as policy
The sensitivity of your customers in 'complaint mode'
What your dissatisfied customers want to hear
The Continuum of Angry Behaviour
How to handle differently presenting angry behaviours
And keep your eyes open for the 'Quiet Assassin'!
Quiz
This quiz is a very important set of discussion questions
Assignments
Allocate these three assignments appropriately
Allow time for their development and then call a plenary session to analyse the results and then implement them.
Strategise your own Brilliant Customer Relationship Management System
Are you a 'duck or are you an eagle?'
Who will create the CRM (Customer Relationship Management System)?
What do we need to include in our CRM system?
How to implement your own CRM
Should we define our Core Values - and why should we do that?
Introducing a Coaching approach - the techniques involved
How our senior managers are so vital in making the change happen
While we are talking about them, let's also look at 'The Manager's Dilemma' ( your new culture might suggest an apparent loss of power and authority for some of your managers). They need to know that the opposite is true
Now create your Customer Service Mantra - the touchstone that defines it all
Are you still searching? Let us help you find the perfect CRM system for your organisation
Have a look at these CRM systems - some of them are free - and one of them you already have!
Final Assignment
Creating your Customer Service Manifesto
This final piece of work brings together all you have learned, and assists you in developing your road map for a future of 'Brilliant Customer Service'.
MAY 2026: Get Artificial Intelligence (AI) to work for you - not against you! Develop the people skills that AI can't handle and protect your future!
This programme is from 'The Brilliant Suite' - containing vitally important skillsets for intending and experienced managers.
A UK company recently rolled out 110 units of this course to everyone!
Look no further - this is the best there is! Brilliantly successful on other platforms like Lecturio and UK Webinars, where evaluations consistently average 9.0 on a 10-point scale! This course is perfect for individual study, and it's even more valuable when you roll it out to your teams.
Our target? To give ALL your customer interactions a COMPLETE TRANSFORMATION!
Twenty-five years of managerial experience - forged into powerful tools for you to use today! This course has been taught LIVE in over THIRTY countries and to thousands of delegates.
With the speedy development of Artificial Intelligence (AI), the only place where you may be able to differentiate your offer is in the way your people create human relationships with your customers. THIS MUST NOT BE LEFT TO CHANCE.
Our program, Brilliant Customer Service will become an expression of your talent. Fully engaged front-line people increase sales, increase customer retention, and reduce complaints. What's not to like? Oh - and they enjoy coming to work too!
Your Credibility defines your professionalism. When you are seen as credible, your colleagues and your customers will believe in you, but without professional credibility, nobody can believe in you. Work with me to implement the vital skills that will enhance your professionalism. I'll offer you well-researched strategies, tactics and tips - all based on real-world experience. I'll introduce you to powerful, assertive ways of dealing with people - techniques that will make your colleagues notice you. They'll see you taking better decisions and making more informed choices. This webinar will also boost your self-confidence and well-being as you notice those around you, your managers, but most importantly, your customers, learning to trust in your credibility - and you'll enjoy the experience too! And please remember this: credibility is the single most important quality that your managers - and your customers - need to see (ref: The Leadership Challenge - Kouzes and Posner).
This course is focused on enabling you to acquire, develop and implement professional customer service skills. Our confident front-line strategies also work for your senior management too! We analyze your organization's approach to customer service. We then offer strategies and tactics to reset your customer relationships, preparing you for the new demands of the future.
Brilliant Customer Service will bring you a huge competitive advantage - that's why we must get it right, this time and every time!
Although I'm new to Udemy, in over 20 years of working as a presenter and facilitator, I've personally delivered well over TWO THOUSAND LIVE seminars, facilitations, conferences and training courses in over 30 countries. I've also taught in university at postgraduate level. Please check out my real-world business experience when you scroll down to my profile.
Of course, 'if it ain't broke, don't fix it' may well apply to you - yours may be a perfect setup. However, for many of us, that belief might well be a refusal to face reality, and when we do notice that the world is passing us by, we realize we must improve the quality of our customer service simply in order to survive. It's then that the value of exploring some exciting alternative strategies and tactics becomes apparent.
Using ideas gained from this course, you can immediately differentiate yourselves from your competition by resetting your customer relationships. You will be working on your transactional behavior, raising your standards to meet the new demands of the future. And you will be doing this at little or no cost! Then, with your focus on the quality of service that your customers receive, you create a 'virtuous circle', becoming their first choice for repeat business!
We know that Brilliant Customer Service will bring you a huge competitive advantage, so we must get it right - this time and every time!
Set new goals to exceed your customers' expectations - and make that your new customer-focused behavior becomes a reflection of your high standards
See how the 'Total Product Concept' (TPC) will help to strategize your goal setting - see what your customers are really looking for - and rework your customer approach to provide it
See how one company empowers all its front-line people to take ANY necessary decisions immediately! Could you implement this as a customer service strategy?
Look at what's really happening in your market sector - become familiar with 'Benchmarking' and 'Position Mapping' so you can accurately compare your performance against the competition
Does your Face-to-Face, Telephone and Email practice encourage or discourage your customers? We can and must do better. Improve your 'meet and greet', your listening skills and your understanding of Tone and Body Language
'It's in the Email Detail': improve your customers' perception of you by introducing email protocols that enhance your credibility and present a consistent corporate image
Dealing with angry behaviors is often a serious challenge. Learn how to handle these behaviors professionally using simple psychological techniques that anyone can learn
Do you receive many Customer complaints? Introduce our six-step complaints resolution technique to your organization - yes SIX steps - and then roll it out as your policy to everyone!
They say that feedback is the 'Breakfast of Champions'. Use it - ask for feedback and respond positively to it
Develop your own CRM (customer relationship management) system. Make it possible for your front-line personnel to monitor each of their customer relationships. To assist you, we recommend some 'off-the-shelf' systems - and some of them are free!
A variety of Quiz questions keeps you on track and reinforces the main concepts of the course.
Each of our carefully designed assignments will assist you in defining and then developing your own customer service objectives