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Brilliant Customer Service from YOU provides the MAGIC!
Highest Rated
Rating: 4.8 out of 5(11 ratings)
30 students

Brilliant Customer Service from YOU provides the MAGIC!

With the new threat of Artificial Intelligence, protect your future with your Irreplaceable Interpersonal Skills
Created byTony Hunt MA
Last updated 5/2026
English

What you'll learn

  • This very popular course has NINE main learning objectives. They are carefully defined and then rigorously monitored through demanding assignments and exercises
  • 1. We set DEMANDING GOALS to EXCEED YOUR CUSTOMERS' EXPECTATIONS. First we create, and then learn to display an approach that always offers something extra!
  • 2. We COMPARE YOUR SERVICE LEVELS against our competition. Then we define challenging new goals that 'BENCHMARKING and 'POSITION MAPPING' suggest we implement
  • 3. Does your FACE-TO-FACE, TELEPHONE and EMAIL PRACTICE encourage your customers? Implement our carefully designed protocols to display your professionalism
  • 4. Do you have ANGRY CUSTOMERS? Handle their issues more confidently. Use these simple techniques to understand your options. Then offer a better solution
  • 5. Handle COMPLAINTS with confidence. Try our SIX-STEP resolution process - it works! Don't LOSE your customer, GAIN an ambassador for your professionalism!
  • 6. Feedback is 'the breakfast of champions'. Seek it from everywhere. Find out what your customers really want. Maybe re-think the way you are doing things?
  • 7. One company allows all its front-line people to take ANY necessary customer decisions immediately - its senior management trusts its people to get it right!
  • 8. Email is the main form of customer interaction. Our clear and consistent style guidelines will immediately boost the credibility of your organisation
  • 9. Develop your own CRM (customer relationship management) system. Allow us to recommend many 'off-the-shelf' systems you could use - and some of them are free!
  • Our QUIZ are questions designed to reinforce your learning. Some simple Yes/No, some complex discussion provokers - let's make sure you retain what you learn
  • Carefully developed assignments will help you define new customer service objectives. Enhance your own customer service approach with exciting new ideas

Course content

7 sections7 lectures2h 5m total length
  • Let's assess our current Customer Service standards10:37

    Let's get a picture of our current customer service 'temperature'

    • The Customer - Our working definition

    • Can we make Brilliant Customer Service a habit?

    • What can Brilliant Customer Service do for us?

    • How can brilliant Customer Service protect us from a 'race to the bottom'?

    • With our products and services, what do we really offer?

    • Can we think now about the journey to Brilliant Customer Service?

    • The importance of senior management buy-in


    Two First Assignments - reflective practice

    • The Temperature Test - How ready is your organisation to shift its culture?

      This test is vital - it will give us a working idea of the current state of morale in our organisation. This will impact our ability to make the necessary changes. So, be prepared!


    • Position Mapping - let's use this simple tool to find out where we truly are in the marketplace



Requirements

  • Only one prerequisite - a passion for great customer service! If you can demonstrate such passion in every customer interaction, your future is assured because all companies need professionals like you! And, if you manage others, and you want to see your organization known as the best customer-orientated organization around, you've come to the right place too! The skills and the culture changes that this topic area brings are a cost-free opportunity to express your excellence in everything that you do.

Description

MAY 2026: Get Artificial Intelligence (AI) to work for you - not against you! Develop the people skills that AI can't handle and protect your future!

This programme is from 'The Brilliant Suite' - containing vitally important skillsets for intending and experienced managers.

A UK company recently rolled out 110 units of this course to everyone!

Look no further - this is the best there is! Brilliantly successful on other platforms like Lecturio and UK Webinars, where evaluations consistently average 9.0 on a 10-point scale! This course is perfect for individual study, and it's even more valuable when you roll it out to your teams. 

Our target? To give ALL your customer interactions a COMPLETE TRANSFORMATION!

Twenty-five years of managerial experience - forged into powerful tools for you to use today! This course has been taught LIVE in over THIRTY countries and to thousands of delegates.

With the speedy development of Artificial Intelligence (AI), the only place where you may be able to differentiate your offer is in the way your people create human relationships with your customers. THIS MUST NOT BE LEFT TO CHANCE.

Our program, Brilliant Customer Service will become an expression of your talent. Fully engaged front-line people increase sales, increase customer retention, and reduce complaints. What's not to like? Oh - and they enjoy coming to work too!

Your Credibility defines your professionalism. When you are seen as credible, your colleagues and your customers will believe in you, but without professional credibility, nobody can believe in you. Work with me to implement the vital skills that will enhance your professionalism. I'll offer you well-researched strategies, tactics and tips - all based on real-world experience. I'll introduce you to powerful, assertive ways of dealing with people - techniques that will make your colleagues notice you. They'll see you taking better decisions and making more informed choices. This webinar will also boost your self-confidence and well-being as you notice those around you, your managers, but most importantly, your customers, learning to trust in your credibility - and you'll enjoy the experience too! And please remember this: credibility is the single most important quality that your managers - and your customers - need to see (ref: The Leadership Challenge - Kouzes and Posner).

This course is focused on enabling you to acquire, develop and implement professional customer service skills. Our confident front-line strategies also work for your senior management too! We analyze your organization's approach to customer service. We then offer strategies and tactics to reset your customer relationships, preparing you for the new demands of the future.

Brilliant Customer Service will bring you a huge competitive advantage - that's why we must get it right, this time and every time!

Although I'm new to Udemy, in over 20 years of working as a presenter and facilitator, I've personally delivered well over TWO THOUSAND LIVE seminars, facilitations, conferences and training courses in over 30 countries. I've also taught in university at postgraduate level. Please check out my real-world business experience when you scroll down to my profile.

Of course, 'if it ain't broke, don't fix it' may well apply to you - yours may be a perfect setup. However, for many of us, that belief might well be a refusal to face reality, and when we do notice that the world is passing us by, we realize we must improve the quality of our customer service simply in order to survive. It's then that the value of exploring some exciting alternative strategies and tactics becomes apparent.

Using ideas gained from this course, you can immediately differentiate yourselves from your competition by resetting your customer relationships. You will be working on your transactional behavior, raising your standards to meet the new demands of the future. And you will be doing this at little or no cost! Then, with your focus on the quality of service that your customers receive, you create a 'virtuous circle', becoming their first choice for repeat business!

We know that Brilliant Customer Service will bring you a huge competitive advantage, so we must get it right - this time and every time!


  • Set new goals to exceed your customers' expectations - and make that your new customer-focused behavior becomes a reflection of your high standards

  • See how the 'Total Product Concept' (TPC) will help to strategize your goal setting - see what your customers are really looking for - and rework your customer approach to provide it

  • See how one company empowers all its front-line people to take ANY necessary decisions immediately! Could you implement this as a customer service strategy?

  • Look at what's really happening in your market sector - become familiar with 'Benchmarking' and 'Position Mapping' so you can accurately compare your performance against the competition

  • Does your Face-to-Face, Telephone and Email practice encourage or discourage your customers? We can and must do better. Improve your 'meet and greet', your listening skills and your understanding of Tone and Body Language

  • 'It's in the Email Detail': improve your customers' perception of you by introducing email protocols that enhance your credibility and present a consistent corporate image

  • Dealing with angry behaviors is often a serious challenge. Learn how to handle these behaviors professionally using simple psychological techniques that anyone can learn

  • Do you receive many Customer complaints? Introduce our six-step complaints resolution technique to your organization - yes SIX steps - and then roll it out as your policy to everyone!

  • They say that feedback is the 'Breakfast of Champions'. Use it - ask for feedback and respond positively to it

  • Develop your own CRM (customer relationship management) system. Make it possible for your front-line personnel to monitor each of their customer relationships. To assist you, we recommend some 'off-the-shelf' systems - and some of them are free!

  • A variety of Quiz questions keeps you on track and reinforces the main concepts of the course.

Each of our carefully designed assignments will assist you in defining and then developing your own customer service objectives

Who this course is for:

  • If you are just beginning your career, or you have many years of customer service experience, this course defines and emphasizes the vital skills that will enable us to survive the challenges of the future. We offer dozens of tips, ideas and strategies to assist those of you starting out on this exciting journey, but the course also offers more experienced people the opportunity for some intensive reflective practice. Our aim is simple: transform customer service indifference into customer service passion! Why? Because internet sales and anonymous online reviews challenge the survival of all our organizations. Clever 'Differentiation' may be the answer. It's a cost-free way of drawing customers to us. The content of this great webinar provides the means and the methods to improve the quality of our interactions; positively influencing our customers' perception of what we do and how we do it. It will help make them choose us in the first place and then subsequently, through our professionalism, encourage them to return to us rather than go elsewhere!