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Breaking Into Digital Product Management
Rating: 4.7 out of 5(18 ratings)
106 students

Breaking Into Digital Product Management

Learn how easy it is to break into Digital Product Management by using your existing skills and experience!
Created byRian Chapman
Last updated 1/2026
English

What you'll learn

  • Develop an understanding of the difference between Digital Product Management and Product Management
  • Understand the fundamentals of Digital Product Management
  • Explore the Digital Product Management Lifecycle
  • Develop skills in roadmapping
  • Understanding and apply prioritization techniques to work through digital product priorities
  • Explore experience design
  • Explore User Experience (UX) design
  • Explore Customer Experience (CX) design
  • Explore Service design
  • Develop skills in Design Thinking
  • Understanding Agile principles and Agile methodology
  • Understanding the Scrum Framework
  • Understand the difference between Management and Leadership
  • Explore how management works in Digital Product Management
  • Explore how leadership skills are vital for Digital Product Managers
  • Deep dive into Digital Product Change Management
  • Deep dive into Digital Product Launches and how to make them successful
  • Understand the importance of data and its role in driving good decisions
  • Explore the structure and roles of Digital Delivery Teams
  • Understand the importance and application of good culture in creating high performing Digital Delivery Teams
  • Execute a skills audit to develop your learning plan to develop as a Digital Product Manager
  • Understand the importance of your Personal Brand, and the specific steps you can take to stand out as a Digital Product Manager

Course content

13 sections39 lectures7h 41m total length
  • Course Overview7:00

    Don't forget to join the Discord community and access DX Chat AI - your dedicated AI digital transformation coach and expert helping you with the course content and beyond as your expert DX adviser. Details in the resources for this lecture!

  • My Story9:44

    Credibility is important. So in this lecture, I'll share my story and how I came to work in digital product management.

  • How To Get Into Digital Product Management12:20

    In this lecture, I'll give you a teaser on how to get into digital product management.

Requirements

  • No skills or experience in Digital Product Management are needed. Just an open mind and a willingness to learn, be challenged and to take action.

Description

Digital Product Management...it's exciting, it's in demand, it's high paying...and it's different to Product Management!

In fact top paying digital product managers are earning $500k p.a + at leading organizations like Meta. Even new starters are earning around $160k +.


Did you know more than half of today’s digital product managers come from a non digital product management background?

I'm talking about people like accountants, lawyers, customer service professionals right through to teachers, journalists, and even artists. These diverse professionals bring unique perspectives, skills, and creativity to the digital product management world, enriching it far beyond traditional boundaries

I should know...I never studied to get into digital product management. By applying the skills, knowledge and techniques I share in this course, I managed to break into digital management, and you can too

Digital product management is highly lucrative. Top digital product managers can earn close to $500,000 p.a...that's more than the very best surgeons earn!

If you've got aspirations of getting into digital product management, then this is where my awesome 7-hour course comes in. It's a game-changer!

I'm Rian Chapman and I've personally crafted this course based on my 20+ years of digital, technology and delivery expertise. It's not just an educational journey, it's an opportunity for you to completely transform your professional identity and open up opportunities to work in digital product management. 

I cover off the same skills, competencies and knowledge that I've used to help people all around the world get into digital product management...and I want to help you achieve this same success too!

Why invest $10,000 on a course about breaking into digital product management when you can learn directly from someone who's done it successfully, for much less?
______________________________________________________________________

Are you ready to change your life? Are you prepared to be a change-maker in digital? This could be the course that changes your life and helps you reach your true potential.

Whether you are already working in digital and looking to make a shift into digital product management.

Or you are working outside of digital and want to break into digital product management.

Or you are just curious and want to know what digital product management is about, then I've got you covered.

Course Structure:

  • Uncover the Essence of Product Management: Deep dive into the heart of traditional product management.

  • Digital Product Management: Explore the digital iteration of product management, a domain where innovation meets execution.

  • Digital Product Management Lifecycle:  Journey through the digital product management lifecycle, understanding each phase from conception to realization.

  • Roadmapping: Learn the art of crafting roadmaps that not only guide but inspire.

  • Prioritization: Develop the skill to discern the crucial from the desirable.

  • Experience Design: Grasp the nuances of experience design and the revolutionary concept of design thinking.

  • Agile Principles: Embrace agile principles and learn to adapt at the speed of thought.

  • Management vs Leadership: Decode the subtle art of balancing management with inspirational leadership.

  • X-Shaped Individuals: Discover the multi-dimensional skillset that sets apart exceptional digital product managers.

  • Digital Product Change Management: Master the dynamics of steering digital product change.

  • Digital Product Launch: Learn the secrets of launching digital products that captivate and engage.

  • Data-Driven Decision Making: Hone the ability to make decisions powered by data, not just intuition, that will set you up for success.

  • Digital Delivery Teams: Understand the anatomy and potential of high-performing digital delivery teams.

  • Digital Delivery Culture: Understand the key foundations that foster an environment where excellence is the norm.

  • Psychological Safety: Learn to create a space where creativity and risk-taking are not just safe but encouraged.

  • Top Gun Digital Product Management Skills: Immerse in skills like storytelling, passion, and entrepreneurship that define elite digital product managers.

  • Personal Branding: Craft a personal brand that makes you unmistakable in the digital product management landscape.

  • Skills Audit and Gap Analysis: A guided framework to identify your strengths and areas for growth.

Why This Course?

  • Exclusive Content: The only course you need to pivot into digital product management.

  • Global Expertise: Leverage my 20+ years of experience in leading high-stakes digital product teams.

  • Life-Changing Potential: This isn't just a course; it's a doorway to a new future.

What’s included in the course?


  • High-Quality Video Lectures: where you'll learn about digital transformation...this isn't about confusing you with jargon, but creating a learning environment where you can learn the fundamentals of digital transformation.

  • Downloadable Handouts & Resources:  which will help you to enhance your understanding and retention of the key concepts.

  • Quizzes and Assignments:  to help validate your learning and help you develop practical skills in digital transformation.

  • Lifetime Access with NO Expiration: so you can learn at your own pace, and you can come back at any time you feel unsure or you need a refresher.


What ELSE is included in the course?

  • Lecture Summaries: an easy to understand wrap up of each lecture to help you round out your knowledge on each topic.

  • Completion Certificate: Your Udemy Certificate of Completion - which you can share on LinkedIn and get recognized for mastering this highly valued skillset.

  • Discord Community: a community of like minded professionals, including further learning opportunities, networking and potential opportunities & roles.

  • DX Chat AI: a dedicated AI DX coach and expert helping you with the course content and beyond as your expert DX adviser.

In the words of Steve Jobs, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This course is not just about learning; it's about igniting a fire within you. It’s about embracing your unique background and using it to forge a new path in digital product management.

I'm excited to offer this to you...and I really look forward to seeing you inside.

Who this course is for:

  • People currently working in digital who are looking to transition into Digital Product Management.
  • People working outside of digital who have an ambition of becoming a Digital Product Manager.
  • People who are curious about Digital Product Management, and want to find out more about this amazing vocation.