
Don't forget to join the Discord community and access DX Chat AI - your dedicated AI digital transformation coach and expert helping you with the course content and beyond as your expert DX adviser. Details in the resources for this lecture!
Credibility is important. So in this lecture, I'll share my story and how I came to work in digital product management.
In this lecture, I'll give you a teaser on how to get into digital product management.
Let's get into the thick of the action by understanding what product management is all about.
I'm biased, but I think Digital Product Management is awesome. Find out why in this lecture.
Think you know what digital products are? They're at the heart of being a Digital Product Manager, so let's understand this topic further so you've got your foundations right.
To understand the work of digital product management, look no further than the Digital Product Lifecycle which captures the key stages of your future work in digital product management.
Let's explore what's involved with creating digital product strategy.
Being able to create and explain a roadmap will not only help you focus your efforts in digital product delivery, it will be an essential communication medium with your stakeholders. In this lecture we'll explore what roadmapping is and how to do it like a professional.
In this optional lecture, we'll take your skills in roadmapping to the next level. Up for the challenge?
The reality of digital product management is...you will be in demand, and you will be under pressure to deliver. Every day.
How do you keep your sanity and provide reliable digital product delivery? Through the art of prioritization.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
Good digital experience design is essential to creating digital products that users love. Find out more about experience design in this lecture.
UX Research is an integral part of experience design. It's essential in understanding what your digital product's users need, and what jobs they are looking to do. In this lecture let's explore what UX Research is all about.
Design Thinking is powerful...and in this lecture we'll explore why, and how you do design thinking.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
Heard of Agile? It's going to be important for you and your team in digital product delivery. Time to brush up on your skills in this lecture.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
Think that management and leadership are the same thing? Think again. In this lecture we'll explore the difference, and how they apply to digital product management.
X Shaped Leaders aren't that common in digital product management. But if you can make yourself X shaped, you will stand out as a digital product manager. Find out how in this lecture.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
Change is integral to digital product delivery. You are continually introducing new features and new digital products that are changing the lives of your external and internal customers. In this lecture find out how to be successful at digital product change management.
Digital Product Launch is where it really gets exciting. It's stressful, fun, and rewarding...the culmination of weeks, sometimes months of hard work coming together to get your digital product in front of customers. In this lecture we'll explore what happens in digital product launch and the skills you need.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
You have can make choices using data or intuition? Which is more effective? Learn more in this lecture.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
Your work as a digital product manager is going to be only as effective as your digital delivery team. Learn more about what roles and responsibilities exist within these teams.
Good digital delivery teams are a magical formula of essential ingredients - one of which is great culture. In this lecture we'll explore some of the key features of good culture in digital product delivery.
Google identified that the secret sauce to their highest performing teams is 'Psychological Safety'.
In this lecture we'll explore what psychological safety is, how it works, and how it is an essential part of the culture for digital delivery teams.
Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.
Digital Product Management...it's exciting, it's in demand, it's high paying...and it's different to Product Management!
In fact top paying digital product managers are earning $500k p.a + at leading organizations like Meta. Even new starters are earning around $160k +.
Did you know more than half of today’s digital product managers come from a non digital product management background?
I'm talking about people like accountants, lawyers, customer service professionals right through to teachers, journalists, and even artists. These diverse professionals bring unique perspectives, skills, and creativity to the digital product management world, enriching it far beyond traditional boundaries
I should know...I never studied to get into digital product management. By applying the skills, knowledge and techniques I share in this course, I managed to break into digital management, and you can too
Digital product management is highly lucrative. Top digital product managers can earn close to $500,000 p.a...that's more than the very best surgeons earn!
If you've got aspirations of getting into digital product management, then this is where my awesome 7-hour course comes in. It's a game-changer!
I'm Rian Chapman and I've personally crafted this course based on my 20+ years of digital, technology and delivery expertise. It's not just an educational journey, it's an opportunity for you to completely transform your professional identity and open up opportunities to work in digital product management.
I cover off the same skills, competencies and knowledge that I've used to help people all around the world get into digital product management...and I want to help you achieve this same success too!
Why invest $10,000 on a course about breaking into digital product management when you can learn directly from someone who's done it successfully, for much less?
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Are you ready to change your life? Are you prepared to be a change-maker in digital? This could be the course that changes your life and helps you reach your true potential.
Whether you are already working in digital and looking to make a shift into digital product management.
Or you are working outside of digital and want to break into digital product management.
Or you are just curious and want to know what digital product management is about, then I've got you covered.
Course Structure:
Uncover the Essence of Product Management: Deep dive into the heart of traditional product management.
Digital Product Management: Explore the digital iteration of product management, a domain where innovation meets execution.
Digital Product Management Lifecycle: Journey through the digital product management lifecycle, understanding each phase from conception to realization.
Roadmapping: Learn the art of crafting roadmaps that not only guide but inspire.
Prioritization: Develop the skill to discern the crucial from the desirable.
Experience Design: Grasp the nuances of experience design and the revolutionary concept of design thinking.
Agile Principles: Embrace agile principles and learn to adapt at the speed of thought.
Management vs Leadership: Decode the subtle art of balancing management with inspirational leadership.
X-Shaped Individuals: Discover the multi-dimensional skillset that sets apart exceptional digital product managers.
Digital Product Change Management: Master the dynamics of steering digital product change.
Digital Product Launch: Learn the secrets of launching digital products that captivate and engage.
Data-Driven Decision Making: Hone the ability to make decisions powered by data, not just intuition, that will set you up for success.
Digital Delivery Teams: Understand the anatomy and potential of high-performing digital delivery teams.
Digital Delivery Culture: Understand the key foundations that foster an environment where excellence is the norm.
Psychological Safety: Learn to create a space where creativity and risk-taking are not just safe but encouraged.
Top Gun Digital Product Management Skills: Immerse in skills like storytelling, passion, and entrepreneurship that define elite digital product managers.
Personal Branding: Craft a personal brand that makes you unmistakable in the digital product management landscape.
Skills Audit and Gap Analysis: A guided framework to identify your strengths and areas for growth.
Why This Course?
Exclusive Content: The only course you need to pivot into digital product management.
Global Expertise: Leverage my 20+ years of experience in leading high-stakes digital product teams.
Life-Changing Potential: This isn't just a course; it's a doorway to a new future.
What’s included in the course?
High-Quality Video Lectures: where you'll learn about digital transformation...this isn't about confusing you with jargon, but creating a learning environment where you can learn the fundamentals of digital transformation.
Downloadable Handouts & Resources: which will help you to enhance your understanding and retention of the key concepts.
Quizzes and Assignments: to help validate your learning and help you develop practical skills in digital transformation.
Lifetime Access with NO Expiration: so you can learn at your own pace, and you can come back at any time you feel unsure or you need a refresher.
What ELSE is included in the course?
Lecture Summaries: an easy to understand wrap up of each lecture to help you round out your knowledge on each topic.
Completion Certificate: Your Udemy Certificate of Completion - which you can share on LinkedIn and get recognized for mastering this highly valued skillset.
Discord Community: a community of like minded professionals, including further learning opportunities, networking and potential opportunities & roles.
DX Chat AI: a dedicated AI DX coach and expert helping you with the course content and beyond as your expert DX adviser.
In the words of Steve Jobs, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This course is not just about learning; it's about igniting a fire within you. It’s about embracing your unique background and using it to forge a new path in digital product management.
I'm excited to offer this to you...and I really look forward to seeing you inside.