
Choose a unique artist name that reflects who you are, avoid common search terms, and ensure it’s available on every platform to maximize fan recognition.
Define your brand and style by clarifying your genre, values, and tone, then identify your demographic. Focus on what you know works and evolve thoughtfully.
Explore how performing rights organizations such as BMI and Ascot, plus neighbouring rights like Resound, collect royalties from radio, streams, and venues, and how registering songs and credits maximizes income.
Build your music career by active networking across LinkedIn, Instagram, YouTube, and TikTok; cultivate relationships, engage with your community, and pay it forward to open opportunities.
Set realistic short-term and long-term goals, plan for success over months or years, track progress with spreadsheets, and stay consistent to sustain momentum in your music career.
Learn why contracts matter in the music industry and how full assignment of rights, NDAs, and talent proposals protect your music, with guidance to consult an entertainment lawyer.
Learn three core strategies to grow a fan base: release music consistently with quality, engage fans to feel connected, and expand reach through live platforms and cross-platform interactions.
As you start earning, open a dedicated business bank account, track expenses and contracts, save for marketing, and use Excel or Google Sheets to manage your music finances.
Explore essential strategies for bands and members to succeed, including aligning dedication, defining roles, mastering band contracts like a partnership agreement, and setting short-term and long-term goals.
Discover the artist team essential to breaking into the music industry, including a publicist, lawyer, booking agent, accountant, and manager.
The course is being taught my Ben Allingham, the Founder and CEO of Allingham Management. Our focus is to provide guidance, education, and management for everyone in the music industry, regardless of their income and/or social class. We strive to provide the tools and information necessary for you to get anywhere you want to be and we are here if you need a helping hand to guide you on your journey.
This course will focus on teaching you the basic fundamentals of becoming an artist in the music industry and ensure you have all the tools to succeed. You will learn how to pick your artist name, set goals, financing, networking, and so much more to help you get your music into the spotlight, ready to be heard.
The industry is filled with talent and is very competitive, with these tools I will provide in this course, you will have a better chance at getting out of the melting pot of unheard music and make sure that your name is the next sensation!
We appreciate your time and hope that with this course, you come out with a better understanding of how to succeed in this competitive world of music!