Learn how to write a powerful brand strategy
What you'll learn
- In this course, you'd learn the step by step approach to build a powerful brand strategy that will guide your business in both demand generation & sales.
- We'd begin the course with learning the basics of brand strategy and then move to building a strong brand narrative that is build on consumer insights.
- You should have a basic understanding of marketing principles.
Understanding the basic concepts & definitions within the overall Brand domain
Learn to talk like a PRO when it comes to discussing brand strategy
'Why brand matters' - Understand the challenges & the core reasons as to why it's important to build a brand
Gathering & mining customer insights to build your brand story
Own a unique brand narrative by solving customer challenges with your brand's best self
Build your brand's DNA with a distinct mission, vision, purpose & promise
Brand Naming and Brand Identity
Who this course is for:
- Marketing students, Brand & Marketing Executives, Entrepreneurs, SMEs, Business Owners who want to turn their business from Utility to a meaningful brand.
Serial intrapreneur and a C-Suite brand & communication professional with specialised expertise in business development, digital marketing, customer engagement, brand strategy and E2E marketing with Gold Medal in MBA (Communications) and Distinction in Mechanical Engineering.
Being a serial intrapreneur, I’ve built & grown businesses across India, Africa & Middle East for agencies, media houses, PR firms and tech start ups.
More often than not, I’ve been involved with businesses that required a major overhaul in their strategy and subsequent implementation of the same, and that’s precisely been my forte. I love being challenged and my expertise & experience around strategy, brand, marketing, technology, media and creative comes handy while addressing these challenges.
Have worked extensively across Africa & Middle East and expanded businesses across 11 countries so far including Anglophone, Arabophone & Francophone markets. A strong believer of culture before strategy.